{"id":1127,"date":"2012-07-11T09:50:15","date_gmt":"2012-07-11T07:50:15","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=1127"},"modified":"2025-08-08T11:39:15","modified_gmt":"2025-08-08T09:39:15","slug":"community-manager-francais-vs-americain-le-match","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/community-manager-francais-vs-americain-le-match\/","title":{"rendered":"[Infographie] Community manager fran\u00e7ais vs. am\u00e9ricain : le match !"},"content":{"rendered":"

Quelle diff\u00e9rence entre un community manager fran\u00e7ais et un community manager am\u00e9ricain ? L’un a 29 ans et demi, l’autre 30. Le premier est une femme pour 52% d’entre eux contre 65% pour les autres. L’un vit \u00e0 Paris, l’autre \u00e0 New-York. Bref, au final peu de diff\u00e9rences notables… et pourtant !<\/strong><\/p>\n

A y regarder de plus pr\u00e8s, il semble bien y avoir une diff\u00e9rence entre les community managers fran\u00e7ais et les community managers am\u00e9ricains. En effet, il suffit de voir leur diff\u00e9rence de salaire pour comprendre que leur r\u00f4le est bien diff\u00e9rent : le community manager am\u00e9ricain \u00e9marge en moyenne \u00e0 40 000 \u20ac quand les community managers fran\u00e7ais d\u00e9passent \u00e0 peine 27 000 \u20ac. La principale raison de ce gap de salaire ? Leur r\u00f4le et leur prise en consid\u00e9ration !<\/p>\n

Alors que la pr\u00e9sence des marques sur les r\u00e9seaux sociaux n’en est qu’\u00e0 ses balbutiements en Europe, les marques aux Etats-Unis ont compris les enjeux que repr\u00e9sente cette source d’information et de communication. Le m\u00e9tier s’est donc professionnalis\u00e9 aux Etats-Unis avec des agences qui ont su d\u00e9velopper une v\u00e9ritable expertise sur ce moyen de communication. C’est la raison pour laquelle plus de 30% des community managers travaillent en agence aux Etats-Unis alors que la majorit\u00e9 d’entre eux travaillent chez les annonceurs en France. Les marques n’ont pas encore assez pris au s\u00e9rieux les r\u00e9seaux sociaux en France et se contentent donc de r\u00e9pondre ponctuellement aux fans au lieu d’\u00eatre v\u00e9ritablement\u00a0pro-actives, comme cela peut se faire outre-atlantique.<\/p>\n

Cette infographie cr\u00e9\u00e9e \u00e0 partir d’une \u00e9tude r\u00e9alis\u00e9e par socialfresh.com et le blogdumoderateur.com montre tout le chemin qu’il reste \u00e0 parcourir aux marques fran\u00e7aises et aux community managers fran\u00e7ais avant d’arriver \u00e0 une v\u00e9ritable\u00a0professionnalisation\u00a0du m\u00e9tier.<\/p>\n

\"infographie<\/p>\n

Une fois de plus cela d\u00e9montre que la France poss\u00e8de une longueur de retard sur les Etats-Unis en la mati\u00e8re !<\/p>\n","protected":false},"excerpt":{"rendered":"

Quelle diff\u00e9rence entre un community manager fran\u00e7ais et un community manager am\u00e9ricain ? L’un a 29 ans et demi, l’autre 30. 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