{"id":1345,"date":"2012-08-01T09:00:17","date_gmt":"2012-08-01T07:00:17","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=1345"},"modified":"2025-08-07T11:11:53","modified_gmt":"2025-08-07T09:11:53","slug":"le-geo-targeting-tour-dhorizon","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/outils-web\/le-geo-targeting-tour-dhorizon\/","title":{"rendered":"Le g\u00e9o-targeting : tour d&rsquo;horizon"},"content":{"rendered":"<p style=\"text-align: justify;\">Pierre angulaire de la tendance SoLoMo (social, local, mobile), la g\u00e9olocalisation et le g\u00e9o-targeting sont au coeur des pr\u00e9occupations des professionnels de l&rsquo;internet. Nous vous proposons aujourd&rsquo;hui de faire un tour d&rsquo;horizon du g\u00e9o-targeting et de d\u00e9finir en quoi il peut repr\u00e9senter une clef int\u00e9ressante pour d\u00e9velopper votre business et votre notori\u00e9t\u00e9 de mani\u00e8re cibl\u00e9e. A l&rsquo;heure o\u00f9 les sites de niche ont le vent en poupe, il appara\u00eet indispensable de ma\u00eetriser le webmarketing local.<\/p>\n<h2 style=\"text-align: justify;\">Qu&rsquo;est-ce que le g\u00e9o-targeting ?<\/h2>\n<p style=\"text-align: justify;\">Au sens strict et technique du terme, la g\u00e9olocalisation est un proc\u00e9d\u00e9 permettant (souvent \u00e0 l&rsquo;aide d&rsquo;un GPS) de positionner une personne (ou un objet) sur un plan \u00e0 l&rsquo;aide de coordonn\u00e9es g\u00e9ographiques.Le g\u00e9o-targeting est quant \u00e0 lui une m\u00e9thode permettant de d\u00e9terminer la g\u00e9olocalisation d&rsquo;un visiteur de site internet afin de lui offrir un contenu variable, adapt\u00e9 \u00e0 son origine. La diff\u00e9rence peut se faire sur le pays, la r\u00e9gion, mais \u00e9galement le code postal ou l&rsquo;adresse IP. Vous l&rsquo;aurez compris, le g\u00e9o-targeting prend notamment tout son sens d\u00e8s qu&rsquo;il s&rsquo;agit de publicit\u00e9 sur internet (rappelez-vous par exemple des publicit\u00e9s google qui, comme par hasard, correspondent parfaitement aux lieux de vacances que vous recherchiez il y a quelques jours sur ce m\u00eame moteur). D&rsquo;autres usages peuvent \u00eatre r\u00e9alis\u00e9s, comme la protection des droits par exemple. Vous pouvez toujours essayer de regarder vos \u00e9missions favorites en replay depuis l&rsquo;\u00e9tranger mais tout porte \u00e0 croire que vous aurez beaucoup de mal sans proxy. Pourquoi ? Tout simplement parce qu&rsquo;en arrivant sur le site de visionnage en replay vous \u00eatre g\u00e9o-target\u00e9 \u00e0 l&rsquo;\u00e9tranger.<\/p>\n<h2 style=\"text-align: justify;\">L&rsquo;int\u00e9r\u00eat d&rsquo;une pr\u00e9sence au niveau local<\/h2>\n<p style=\"text-align: justify;\">Vous l&rsquo;aurez compris, le g\u00e9o-targeting repr\u00e9sente un potentiel incroyable d&rsquo;un point de vue business. Pensez au succ\u00e8s des jeux de social gaming du type <span style=\"color: #ff6600;\"><a title=\"https:\/\/fr.foursquare.com\" href=\"https:\/\/foursquare.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6600;\">Foursquare<\/span><\/a><\/span> ou du succ\u00e8s incroyable de <span style=\"color: #ff6600;\"><a title=\"maps.google.fr\" href=\"https:\/\/www.google.fr\/maps\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6600;\">Google Maps<\/span><\/a><\/span>. Les utilisateurs adorent savoir ce qu&rsquo;il a \u00e0 faire, acheter autour d&rsquo;eux. Si vous avez une activit\u00e9 locale, n&rsquo;h\u00e9sitez pas \u00e0 travailler votre r\u00e9f\u00e9rencement dans ce sens. Usez et abusez des petites subtilit\u00e9s qui vous permettront d&rsquo;\u00eatre r\u00e9f\u00e9renc\u00e9s localement, <span style=\"color: #ff6600;\"><a title=\"Adwords\" href=\"https:\/\/ads.google.com\/intl\/fr_fr\/home\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6600;\">Adwords<\/span><\/a> <\/span>notamment.<\/p>\n<h2 style=\"text-align: justify;\">Ce que vous pouvez tester<\/h2>\n<p style=\"text-align: justify;\"><strong>Changez de langue en fonction de vos visiteurs<\/strong> : voyez si vous pouvez ainsi am\u00e9liorer votre taux de rebond et vos conversions. Parfois des march\u00e9s que l&rsquo;on aurait pens\u00e9 insoup\u00e7onn\u00e9s peuvent se r\u00e9v\u00e9ler ainsi (commencez par l&rsquo;anglais avant le swahili tout de m\u00eame).<\/p>\n<p style=\"text-align: justify;\"><strong>Fa\u00eetes de m\u00eame avec les monnaies<\/strong> si vous avez un site marchand : vous seriez surpris du nombre de clients qui pr\u00e9f\u00e8rent acheter dans leur monnaie plut\u00f4t qu&rsquo;en dollar.<\/p>\n<p style=\"text-align: justify;\"><strong>Fa\u00eetes des offres locales<\/strong> : si vous avez des points de ventes physiques, profitez-en pour faire des offres sp\u00e9ciales sur les points qui sont en retard en terme de chiffre d&rsquo;affaire.<\/p>\n<p style=\"text-align: justify;\"><strong>Comparez<\/strong> : vous avez la possibilit\u00e9 de tester des mots-clefs \u00e0 diff\u00e9rents endroits, sur diff\u00e9rents lieux physiques \u00e9galement. Profitez-en pour affiner votre connaissance du march\u00e9 et am\u00e9liorer votre en fonction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pierre angulaire de la tendance SoLoMo (social, local, mobile), la g\u00e9olocalisation et le g\u00e9o-targeting sont au coeur des pr\u00e9occupations des professionnels de l&rsquo;internet. Nous vous [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":1355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[436,437,71],"class_list":["post-1345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outils-web","tag-geolocalisation","tag-geotargeting","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le g\u00e9o-targeting : tour d&#039;horizon - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"G\u00e9olocalisation et g\u00e9o\u2011targeting : personnalisez votre contenu selon l\u2019origine du visiteur pour booster visibilit\u00e9 et business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/outils-web\/le-geo-targeting-tour-dhorizon\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le g\u00e9o-targeting : tour d&#039;horizon - Agence digitale ODW\" \/>\n<meta property=\"og:description\" content=\"G\u00e9olocalisation et g\u00e9o\u2011targeting : personnalisez votre contenu selon l\u2019origine du visiteur pour booster visibilit\u00e9 et business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.odw.fr\/blog\/outils-web\/le-geo-targeting-tour-dhorizon\/\" \/>\n<meta property=\"og:site_name\" content=\"Agence digitale ODW\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-01T07:00:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-07T09:11:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/08\/geolocalisation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandre Vernier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@4lex_ODW\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexandre Vernier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/le-geo-targeting-tour-dhorizon\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/le-geo-targeting-tour-dhorizon\\\/\"},\"author\":{\"name\":\"Alexandre Vernier\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/6e32eef6f7dac56f10a8160652915ef6\"},\"headline\":\"Le g\u00e9o-targeting : tour d&rsquo;horizon\",\"datePublished\":\"2012-08-01T07:00:17+00:00\",\"dateModified\":\"2025-08-07T09:11:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/le-geo-targeting-tour-dhorizon\\\/\"},\"wordCount\":561,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/le-geo-targeting-tour-dhorizon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/08\\\/geolocalisation.jpg\",\"keywords\":[\"geolocalisation\",\"geotargeting\",\"marketing\"],\"articleSection\":[\"Outils web\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/le-geo-targeting-tour-dhorizon\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/le-geo-targeting-tour-dhorizon\\\/\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/le-geo-targeting-tour-dhorizon\\\/\",\"name\":\"Le g\u00e9o-targeting : tour d'horizon - Agence digitale ODW\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/le-geo-targeting-tour-dhorizon\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/le-geo-targeting-tour-dhorizon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/08\\\/geolocalisation.jpg\",\"datePublished\":\"2012-08-01T07:00:17+00:00\",\"dateModified\":\"2025-08-07T09:11:53+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/6e32eef6f7dac56f10a8160652915ef6\"},\"description\":\"G\u00e9olocalisation et g\u00e9o\u2011targeting : personnalisez votre contenu selon l\u2019origine du visiteur pour booster visibilit\u00e9 et business.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/le-geo-targeting-tour-dhorizon\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/le-geo-targeting-tour-dhorizon\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/le-geo-targeting-tour-dhorizon\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/08\\\/geolocalisation.jpg\",\"contentUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/08\\\/geolocalisation.jpg\",\"width\":\"600\",\"height\":\"600\",\"caption\":\"geolocalisation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/le-geo-targeting-tour-dhorizon\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le g\u00e9o-targeting : tour d&rsquo;horizon\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/\",\"name\":\"Agence digitale ODW\",\"description\":\"Conseil en communication digitale\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/6e32eef6f7dac56f10a8160652915ef6\",\"name\":\"Alexandre Vernier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-Photo-Alexandre-Vernier-96x96.png\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-Photo-Alexandre-Vernier-96x96.png\",\"contentUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-Photo-Alexandre-Vernier-96x96.png\",\"caption\":\"Alexandre Vernier\"},\"description\":\"Fondateur de l'agence ODW. Je conseille les entreprises dans l'\u00e9laboration et la mise en place de leur strat\u00e9gie de communication et digitale. \u00a0 www.odw.fr\",\"sameAs\":[\"https:\\\/\\\/www.odw.fr\",\"https:\\\/\\\/x.com\\\/4lex_ODW\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le g\u00e9o-targeting : tour d'horizon - Agence digitale ODW","description":"G\u00e9olocalisation et g\u00e9o\u2011targeting : personnalisez votre contenu selon l\u2019origine du visiteur pour booster visibilit\u00e9 et business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.odw.fr\/blog\/outils-web\/le-geo-targeting-tour-dhorizon\/","og_locale":"fr_FR","og_type":"article","og_title":"Le g\u00e9o-targeting : tour d'horizon - Agence digitale ODW","og_description":"G\u00e9olocalisation et g\u00e9o\u2011targeting : personnalisez votre contenu selon l\u2019origine du visiteur pour booster visibilit\u00e9 et business.","og_url":"https:\/\/www.odw.fr\/blog\/outils-web\/le-geo-targeting-tour-dhorizon\/","og_site_name":"Agence digitale ODW","article_published_time":"2012-08-01T07:00:17+00:00","article_modified_time":"2025-08-07T09:11:53+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/08\/geolocalisation.jpg","type":"image\/jpeg"}],"author":"Alexandre Vernier","twitter_card":"summary_large_image","twitter_creator":"@4lex_ODW","twitter_misc":{"\u00c9crit par":"Alexandre Vernier","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.odw.fr\/blog\/outils-web\/le-geo-targeting-tour-dhorizon\/#article","isPartOf":{"@id":"https:\/\/www.odw.fr\/blog\/outils-web\/le-geo-targeting-tour-dhorizon\/"},"author":{"name":"Alexandre Vernier","@id":"https:\/\/www.odw.fr\/blog\/#\/schema\/person\/6e32eef6f7dac56f10a8160652915ef6"},"headline":"Le g\u00e9o-targeting : tour d&rsquo;horizon","datePublished":"2012-08-01T07:00:17+00:00","dateModified":"2025-08-07T09:11:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.odw.fr\/blog\/outils-web\/le-geo-targeting-tour-dhorizon\/"},"wordCount":561,"commentCount":0,"image":{"@id":"https:\/\/www.odw.fr\/blog\/outils-web\/le-geo-targeting-tour-dhorizon\/#primaryimage"},"thumbnailUrl":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/08\/geolocalisation.jpg","keywords":["geolocalisation","geotargeting","marketing"],"articleSection":["Outils web"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.odw.fr\/blog\/outils-web\/le-geo-targeting-tour-dhorizon\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.odw.fr\/blog\/outils-web\/le-geo-targeting-tour-dhorizon\/","url":"https:\/\/www.odw.fr\/blog\/outils-web\/le-geo-targeting-tour-dhorizon\/","name":"Le g\u00e9o-targeting : tour d'horizon - Agence digitale ODW","isPartOf":{"@id":"https:\/\/www.odw.fr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.odw.fr\/blog\/outils-web\/le-geo-targeting-tour-dhorizon\/#primaryimage"},"image":{"@id":"https:\/\/www.odw.fr\/blog\/outils-web\/le-geo-targeting-tour-dhorizon\/#primaryimage"},"thumbnailUrl":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/08\/geolocalisation.jpg","datePublished":"2012-08-01T07:00:17+00:00","dateModified":"2025-08-07T09:11:53+00:00","author":{"@id":"https:\/\/www.odw.fr\/blog\/#\/schema\/person\/6e32eef6f7dac56f10a8160652915ef6"},"description":"G\u00e9olocalisation et g\u00e9o\u2011targeting : personnalisez votre contenu selon l\u2019origine du visiteur pour booster visibilit\u00e9 et business.","breadcrumb":{"@id":"https:\/\/www.odw.fr\/blog\/outils-web\/le-geo-targeting-tour-dhorizon\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.odw.fr\/blog\/outils-web\/le-geo-targeting-tour-dhorizon\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.odw.fr\/blog\/outils-web\/le-geo-targeting-tour-dhorizon\/#primaryimage","url":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/08\/geolocalisation.jpg","contentUrl":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/08\/geolocalisation.jpg","width":"600","height":"600","caption":"geolocalisation"},{"@type":"BreadcrumbList","@id":"https:\/\/www.odw.fr\/blog\/outils-web\/le-geo-targeting-tour-dhorizon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.odw.fr\/blog\/"},{"@type":"ListItem","position":2,"name":"Le g\u00e9o-targeting : tour d&rsquo;horizon"}]},{"@type":"WebSite","@id":"https:\/\/www.odw.fr\/blog\/#website","url":"https:\/\/www.odw.fr\/blog\/","name":"Agence digitale ODW","description":"Conseil en communication digitale","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.odw.fr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.odw.fr\/blog\/#\/schema\/person\/6e32eef6f7dac56f10a8160652915ef6","name":"Alexandre Vernier","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2025\/05\/cropped-Photo-Alexandre-Vernier-96x96.png","url":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2025\/05\/cropped-Photo-Alexandre-Vernier-96x96.png","contentUrl":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2025\/05\/cropped-Photo-Alexandre-Vernier-96x96.png","caption":"Alexandre Vernier"},"description":"Fondateur de l'agence ODW. Je conseille les entreprises dans l'\u00e9laboration et la mise en place de leur strat\u00e9gie de communication et digitale. \u00a0 www.odw.fr","sameAs":["https:\/\/www.odw.fr","https:\/\/x.com\/4lex_ODW"]}]}},"_links":{"self":[{"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/posts\/1345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/comments?post=1345"}],"version-history":[{"count":0,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/posts\/1345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/media\/1355"}],"wp:attachment":[{"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/media?parent=1345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/categories?post=1345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/tags?post=1345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}