{"id":1360,"date":"2012-08-08T09:30:17","date_gmt":"2012-08-08T07:30:17","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=1360"},"modified":"2025-08-08T13:16:02","modified_gmt":"2025-08-08T11:16:02","slug":"pourquoi-aller-sur-pinterest","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/pourquoi-aller-sur-pinterest\/","title":{"rendered":"Pourquoi aller sur Pinterest ?"},"content":{"rendered":"

Vous n’avez certainement pas \u00e9chapp\u00e9 \u00e0 la d\u00e9ferlante Pinterest<\/span><\/a><\/span>, le r\u00e9seau social qui fait fureur depuis d\u00e9j\u00e0 plusieurs mois. Ce r\u00e9seau social a articul\u00e9 tout son fonctionnement autour du partage de photographies. Vous poss\u00e9dez alors un wall sur lequel vous \u00e9pinglez vos photos par th\u00e8me. Le but est alors de partager vos centres d’int\u00e9r\u00eat, vos passions via les photos que vous avez pu prendre ou trouver sur le net.<\/p>\n

Premi\u00e8re approche<\/h2>\n

Vous l’aurez compris, Pinterest c’est avant tout un moyen d’exposer vos go\u00fbts (bons ou mauvais) aux yeux du monde. La suite est plut\u00f4t logique : plus vous avez bon go\u00fbt et plus vous \u00eates suivi…enfin en th\u00e9orie. Quel est votre int\u00e9r\u00eat ? Contrairement \u00e0 Facebook et Twitter o\u00f9 le contenu a une forte importance, ici nous sommes beaucoup plus dans le feeling et le ressenti. C’est le coup de c\u0153ur qui parle plus que la raison. C’est peut-\u00eatre cette dimension irrationnelle qui fait le succ\u00e8s de ce r\u00e9seau social intriguant. La part esth\u00e9tique y a toute son importance.<\/p>\n

\"\"<\/p>\n

Pinterest pour ma marque \/ entreprise ?<\/h2>\n

Comme Facebook, Pinterest a avant tout \u00e9t\u00e9 con\u00e7u pour un usage priv\u00e9, tout en se laissant la possibilit\u00e9 de d\u00e9velopper un potentiel marchand. Vous vous en doutez, si vous vendez des t-shirts graphiques l’outil peut avoir un int\u00e9r\u00eat incroyable. Imaginez un peu le buzz que vous pouvez cr\u00e9er si vos visuels sont assez int\u00e9ressants pour \u00eatre partag\u00e9s. Aujourd’hui, Pinterest repr\u00e9sente le 3\u00e8me meilleur score d’engagement sur le net… il ne faut pas s’en priver. Son business model est construit autour de cela : chaque fois qu’un utilisateur clique sur une image qui renvoie vers un site marchand, le service touche une commission bas\u00e9e sur l’outil skimlinks<\/span><\/a><\/span>.<\/p>\n

Les atouts de Pinterest pour votre strat\u00e9gie digitale<\/h2>\n

L’engagement de l’utilisateur est fort<\/strong> : c’est son coeur qui parle : profitez-en<\/p>\n

L’utilisation est simple et efficace<\/strong> : vous aimez, vous \u00e9pinglez.<\/p>\n

Un outil dans la tendance<\/strong>, parfaitement adapt\u00e9 \u00e0 l’air du temps (pensez notamment au succ\u00e8s d’instagram et du partage de photographies).<\/p>\n

Un potentiel cr\u00e9atif et commercial<\/strong> : vous pouvez imaginer toutes sortes de moyen pour optimiser vos pinboards et d\u00e9velopper vos ventes. N’h\u00e9sitez plus, si vos secteur d’activit\u00e9 semble pertinent pour cet outil, foncez.<\/p>\n

Pour finir un exemple d’int\u00e9gration de Pinterest dans sa strat\u00e9gie digitale qui fait office de r\u00e9f\u00e9rence ; EasyJet\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"

Vous n’avez certainement pas \u00e9chapp\u00e9 \u00e0 la d\u00e9ferlante Pinterest, le r\u00e9seau social qui fait fureur depuis d\u00e9j\u00e0 plusieurs mois. Ce r\u00e9seau social a articul\u00e9 tout […]<\/p>\n","protected":false},"author":3,"featured_media":1430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64,71,426],"class_list":["post-1360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","tag-affiliation","tag-marketing","tag-pinterest"],"yoast_head":"\nPourquoi aller sur Pinterest ? - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"Pinterest, r\u00e9seau social photo, s\u00e9duit par son esth\u00e9tique et son fort engagement. 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