{"id":1598,"date":"2012-09-27T11:13:31","date_gmt":"2012-09-27T09:13:31","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=1598"},"modified":"2025-08-07T10:58:10","modified_gmt":"2025-08-07T08:58:10","slug":"kelloggs-cree-le-buzz-autour-de-louverture-du-premier-tweet-shop-a-londres","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/campagnes-publicitaires-2\/kelloggs-cree-le-buzz-autour-de-louverture-du-premier-tweet-shop-a-londres\/","title":{"rendered":"Kellogg\u2019s cr\u00e9\u00e9 le buzz autour de l\u2019ouverture du premier \u00ab Tweet shop \u00bb \u00e0 Londres"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Dans la guerre que se livrent actuellement les grandes marques de c\u00e9r\u00e9ales sur les r\u00e9seaux sociaux, Kellogg\u2019s a franchit une nouvelle \u00e9tape en ouvrant son premier \u00ab\u00a0Tweet shop\u00a0\u00bb. <\/strong><\/p>\n<p style=\"text-align: justify;\">En France, on avait d\u00e9j\u00e0 vu Nestl\u00e9 lancer une chaine de radio pour la marque Crunch sur sa page Facebook <span style=\"color: #ff6600;\"><a href=\"https:\/\/www.facebook.com\/crunchfrance\"><span style=\"color: #ff6600;\">Nestl\u00e9 Crunch C\u00e9r\u00e9ales<\/span><\/a><\/span> et r\u00e9colter au passage plusieurs centaines de milliers de fans sur sa page en quelques jours. Kellogg\u2019s est lui parti \u00e0 la chasse aux tweets. En effet, pour promouvoir sa nouvelle gamme faible en calories <em>Special K Cracket Crisps, <\/em>\u00a0la marque am\u00e9ricaine a ouvert le 25 septembre une boutique \u00e9ph\u00e9m\u00e8re au 13 Meard Street \u00e0 Londres. Le concept est simple\u00a0: 1 tweet = 1 paquet de c\u00e9r\u00e9ales offert.<\/p>\n<p style=\"text-align: justify;\">Les clients qui se rendent dans la boutique doivent tweeter au sujet de cette nouvelle gamme Kellogg\u2019s et, apr\u00e8s v\u00e9rification de leur Tweet par une \u00ab\u00a0Special K Girl\u00a0\u00bb, ils se voient remettre un paquet de <em>Special K Cracket Crisps. <\/em>Les Tweets des pr\u00e9c\u00e9dents clients sont affich\u00e9s en direct sur un \u00e9cran dans la boutique. Cependant, pour se mettre en conformit\u00e9 avec l&rsquo;autorit\u00e9 de r\u00e9gulation de la publicit\u00e9 en Angleterre, Kellogg&rsquo;s ne peut afficher en boutique que les tweets comportant les hashtags #tweetshop<span style=\"color: #ff6600;\">\u00a0<\/span>et\u00a0#spons afin de signifier qu&rsquo;il s&rsquo;agit d&rsquo;un tweet sponsoris\u00e9. Pour tous ceux qui n\u2019auront pas la chance de s\u2019y rendre voici quelques exemples de tweets rep\u00e9r\u00e9s sur Twitter\u00a0:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1600 aligncenter\" title=\"Tweet Kellogg's\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/09\/Tweet-Kelloggs-300x155.png\" alt=\"Tweet Kellogg's\" width=\"300\" height=\"155\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/09\/Tweet-Kelloggs-300x155.png 300w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/09\/Tweet-Kelloggs.png 805w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">\u00c9tonnamment, il semblerait que sur Twitter l\u2019op\u00e9ration fasse plus de buzz en elle-m\u00eame que les tweets envoy\u00e9s par les clients de la boutique.\u00a0Cette boutique, finalement la premi\u00e8re boutique en propre de la marque Kellogg\u2019s, fermera ses portes le 28 septembre.<\/p>\n<p style=\"text-align: justify;\">Pensez-vous que ce type d&rsquo;op\u00e9ration est vraiment efficace ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans la guerre que se livrent actuellement les grandes marques de c\u00e9r\u00e9ales sur les r\u00e9seaux sociaux, Kellogg\u2019s a franchit une nouvelle \u00e9tape en ouvrant son [&#8230;]<\/p>\n","protected":false},"author":6,"featured_media":1603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[527,525,528],"class_list":["post-1598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campagnes-publicitaires-2","tag-campagne-publicitaire-kelloggs","tag-tweet-shop","tag-tweet-sponsorise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kellogg\u2019s ouvre un Tweet Shop \u00e0 Londres pour promouvoir ses c\u00e9r\u00e9ales<\/title>\n<meta name=\"description\" content=\"Kellogg\u2019s inaugure \u00e0 Londres le tout premier \u00ab Tweet Shop \u00bb : un pop-up o\u00f9 l\u2019on \u00e9change un tweet contre un sachet de Special\u202fK. Innovation et buzz garantis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/campagnes-publicitaires-2\/kelloggs-cree-le-buzz-autour-de-louverture-du-premier-tweet-shop-a-londres\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kellogg\u2019s ouvre un Tweet Shop \u00e0 Londres pour promouvoir ses c\u00e9r\u00e9ales\" \/>\n<meta property=\"og:description\" content=\"Kellogg\u2019s inaugure \u00e0 Londres le tout premier \u00ab Tweet Shop \u00bb : un pop-up o\u00f9 l\u2019on \u00e9change un tweet contre un sachet de Special\u202fK. 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