{"id":1763,"date":"2012-10-26T10:38:38","date_gmt":"2012-10-26T08:38:38","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=1763"},"modified":"2025-06-26T14:38:43","modified_gmt":"2025-06-26T12:38:43","slug":"infographie-focus-sur-linteret-de-la-publicite-sur-google","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/campagnes-publicitaires-2\/infographie-focus-sur-linteret-de-la-publicite-sur-google\/","title":{"rendered":"[Infographie] Focus sur l&rsquo;int\u00e9r\u00eat de la publicit\u00e9 sur Google"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Google, c&rsquo;est quotidiennement plus de 100 millions de dollars de revenus publicitaires gr\u00e2ce \u00e0 ses deux principaux canaux de diffusion : Google Search et Google Display. Mais au-del\u00e0 du co\u00fbt pour les marques, que cela leur apporte-t-elles ? Quel est le taux de conversion ?<\/strong><\/p>\n<p style=\"text-align: justify;\">L&rsquo;\u00e9tude et l&rsquo;infographie r\u00e9alis\u00e9es par <span style=\"color: #ff9900;\"><a title=\"Wordstream\" href=\"https:\/\/www.wordstream.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff9900;\">Wordstream<\/span><\/a><\/span> nous r\u00e9v\u00e8le les ficelles de la recette gagnante de Google, car certes, Google engrange pr\u00e8s de 100 millions de dollars de revenus publicitaires chaque jour, mais les marques b\u00e9n\u00e9ficient en retour de plusieurs centaines de millions de dollars de chiffre d&rsquo;affaires suppl\u00e9mentaire. Et m\u00eame le secteur de la finance ne s&rsquo;y trompe pas puisqu&rsquo;il s&rsquo;agit du premier annonceur sur Google en ayant d\u00e9pens\u00e9 pr\u00e8s de 6 milliards de dollars de publicit\u00e9 sur Google au trimestre pr\u00e9c\u00e9dent.<\/p>\n<h2 style=\"text-align: left;\">Google Display ou Google Search, que choisir ?<\/h2>\n<p style=\"text-align: justify;\">L&rsquo;int\u00e9r\u00eat de cette \u00e9tude est qu&rsquo;elle compare le r\u00e9seau Display et le r\u00e9seau Search par secteur d&rsquo;activit\u00e9. Selon le secteur d&rsquo;activit\u00e9, il sera plus int\u00e9ressant de se positionner sur le r\u00e9seau Display et inversement. Par exemple, sur le secteur de l&rsquo;\u00e9ducation, le <strong>taux de conversion<\/strong> est trois fois sup\u00e9rieur sur le r\u00e9seau Search avec 6,09% contre 2,09% pour le Display. Inversement, pour l&rsquo;industrie du voyage le taux de conversion est plus de deux fois sup\u00e9rieur sur le r\u00e9seau Display. Il convient donc de choisir avec prudence son canal de diffusion privil\u00e9gi\u00e9 en fonction de son secteur d&rsquo;activit\u00e9 mais aussi du <strong>co\u00fbt par clic, <\/strong>ce \u00e0 quoi une <a href=\"https:\/\/www.odw.fr\/expertises\/agence-digitale\/\" target=\"_blank\" rel=\"noopener\">agence digitale<\/a><span style=\"color: #ff9900;\"><strong>\u00a0<\/strong><\/span>peut aider. Privil\u00e9gier un canal de diffusion pour ses publicit\u00e9s ne veut pas pour autant dire qu&rsquo;il faut d\u00e9laisser l&rsquo;autre canal. En effet, les publicit\u00e9s sur l&rsquo;un ou l&rsquo;autre des canaux peuvent avoir des <strong>cibles diff\u00e9rentes<\/strong> et donc s&rsquo;av\u00e9rer compl\u00e9mentaires.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-1765\" title=\"publicit\u00e9 google\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/10\/publicit\u00e9-google.png\" alt=\"publicit\u00e9 google\" width=\"499\" height=\"2062\" \/><\/p>\n<p>\u00a0Et vous, plut\u00f4t Display ou Search ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google, c&rsquo;est quotidiennement plus de 100 millions de dollars de revenus publicitaires gr\u00e2ce \u00e0 ses deux principaux canaux de diffusion : Google Adwords et Google [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":1766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[24,596,600,599],"class_list":["post-1763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campagnes-publicitaires-2","tag-google-adwords","tag-publicite-google","tag-reseau-display","tag-revenus-publicitaires-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Infographie] Focus sur l&#039;int\u00e9r\u00eat de la publicit\u00e9 sur Google - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"Pourquoi investir dans Google Ads ? 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