{"id":1979,"date":"2012-11-14T09:31:56","date_gmt":"2012-11-14T08:31:56","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=1979"},"modified":"2025-06-16T17:41:16","modified_gmt":"2025-06-16T15:41:16","slug":"20-questions-cruciales-a-se-poser-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/20-questions-cruciales-a-se-poser-sur-les-reseaux-sociaux\/","title":{"rendered":"20 questions cruciales \u00e0 se poser sur les r\u00e9seaux sociaux"},"content":{"rendered":"<p style=\"text-align: justify;\">Vous \u00eates un professionnel et, \u00e9tant pr\u00e9sent depuis quelques temps d\u00e9j\u00e0 sur les <strong>r\u00e9seaux sociaux<\/strong>, vous vous demandez pourquoi votre site ne d\u00e9colle pas ? Vos efforts sont nombreux mais vous peinez \u00e0 vous faire entendre sur ces plateformes ? Vous commencez \u00e0 vous poser la question de l&rsquo;<strong>int\u00e9r\u00eat<\/strong> que celles-ci peuvent avoir <strong>pour votre business<\/strong> ?<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ff6600;\"><a title=\"Cr\u00e9er et d\u00e9velopper une communaut\u00e9 en ligne\" href=\"https:\/\/www.odw.fr\/blog\/webmarketing\/comment-creer-et-developper-une-communaute-en-ligne\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6600;\">Cr\u00e9er et d\u00e9velopper une communaut\u00e9 en ligne<\/span><\/a><\/span>\u00a0demande beaucoup de travail, de patience, et implique une remise en question permanente. Voici plusieurs questions \u00e0 vous poser pour analyser et am\u00e9liorer votre visibilit\u00e9 sur internet.<\/p>\n<h2 style=\"text-align: justify;\">D\u00e9tectez et analysez les probl\u00e8mes<\/h2>\n<ul>\n<li>Vos tweets ou publications ne\u00a0g\u00e9n\u00e8rent\u00a0aucune r\u00e9action ?<\/li>\n<li>Vous pensez que pour <strong>g\u00e9n\u00e9rer de l&rsquo;engagement<\/strong>, envoyer un maximum de fois le m\u00eame message \u00e0 tous vos contacts est une solution viable ?<\/li>\n<li>Vous vous contentez de publier sans jamais regarder ce que publient les autres ?<\/li>\n<li>Vous <strong>attendez des commentaires<\/strong> sans jamais commenter vous-m\u00eame ?<\/li>\n<li>Vous pensez que les <strong>r\u00e9seaux sociaux<\/strong> et la <strong>communication digitale<\/strong> sont une perte de temps ?<\/li>\n<li>Vous ne savez pas comment mesurer votre\u00a0<strong>ROI<\/strong> <strong>(retour sur investissement)<\/strong> sur les r\u00e9seaux sociaux ?<span style=\"text-align: justify;\">\u00a0<\/span><\/li>\n<\/ul>\n<div style=\"text-align: justify;\">Si vous avez r\u00e9pondu affirmativement \u00e0 plusieurs des questions pr\u00e9c\u00e9dents, il est effectivement<strong> n\u00e9cessaire de revoir votre strat\u00e9gie digitale<\/strong> en profondeur. Commencez par bien analyser votre situation actuelle en vous posant plusieurs questions pr\u00e9cises.<\/div>\n<h2 style=\"text-align: justify;\">Trouvez des solutions<\/h2>\n<ul>\n<li><strong>Aimeriez-vous cette page<\/strong> Facebook ou ce compte Twitter s&rsquo;ils n&rsquo;\u00e9taient pas les v\u00f4tres ?<\/li>\n<li>Vos publications refl\u00e8tent-elles\u00a0<strong>ce que vous \u00eates<\/strong> ou ce que vous fa\u00eetes ?<\/li>\n<li>Pensez-vous \u00e0 des <strong>lecteurs<\/strong> plus qu&rsquo;\u00e0 des clients ?<\/li>\n<li>Que veulent-ils <strong>voir<\/strong>\u00a0et lire ?<\/li>\n<li>Leur avez-vous <strong>demand\u00e9<\/strong> ?<\/li>\n<li>Avez-vous un outil pour <strong>relier vos ventes aux r\u00e9seaux<\/strong> sociaux ?<\/li>\n<li>Avez-vous toujours en t\u00eate la notion de <span style=\"color: #ff6600;\"><a title=\"r\u00e9f\u00e9rencement naturel\" href=\"https:\/\/www.odw.fr\/expertises\/agence-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6600;\"><strong>r\u00e9f\u00e9rencement<\/strong><\/span><\/a><\/span> lorsque vous agissez sur les r\u00e9seaux sociaux ?<\/li>\n<li>Utilisez-vous les\u00a0<strong>liens profonds<\/strong> ?<\/li>\n<li>Pourquoi des internautes auraient-ils envie de faire un lien vers <strong>votre site<\/strong> ?<\/li>\n<li>Utilisez-vous r\u00e9guli\u00e8rement des <strong>photos<\/strong> et des <strong>vid\u00e9os<\/strong> dans vos contenus ?<\/li>\n<li><strong>Cr\u00e9ez-vous de la valeur<\/strong>\u00a0au lieu de partager ce qui existe d\u00e9j\u00e0 ?<\/li>\n<li>Combien de temps par semaine prenez-vous vraiment pour <strong>\u00e9crire et<\/strong>\u00a0interagir ?<\/li>\n<li>Demandez-vous syst\u00e9matiquement \u00e0 vos prospects et nouveaux clients <strong>comment<\/strong> ils vous ont trouv\u00e9 ?<\/li>\n<li>Pouvez-vous r\u00e9pondre avec facilit\u00e9 \u00e0 chacune des <strong>questions pr\u00e9c\u00e9dentes<\/strong> ?<\/li>\n<\/ul>\n<p>Et enfin, vous sentez-vous capable d&rsquo;\u00e9crire <strong>vos propres questions<\/strong> pour rallonger la liste ?<\/p>\n<p style=\"text-align: justify;\">Et vous ? Quelles questions vous posez-vous ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous \u00eates un professionnel et, en \u00e9tant pr\u00e9sent depuis quelques temps d\u00e9j\u00e0 sur les r\u00e9seaux sociaux, vous vous demandez pourquoi vous ne d\u00e9collez pas ? [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[478,138,191,631,157],"class_list":["post-1979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","tag-agence-digitale","tag-communication-digitale","tag-community-management","tag-roi-reseaux-sociaux","tag-visibilite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>20 questions cruciales \u00e0 se poser sur les r\u00e9seaux sociaux - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"Posez les bonnes questions avant d\u2019engager votre marque sur les r\u00e9seaux sociaux\u202f: strat\u00e9gie, audience, contenus, KPIs\u2026 20 points cl\u00e9s \u00e0 valider.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/20-questions-cruciales-a-se-poser-sur-les-reseaux-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 questions cruciales \u00e0 se poser sur les r\u00e9seaux sociaux - 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