{"id":2052,"date":"2012-11-23T09:30:16","date_gmt":"2012-11-23T08:30:16","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=2052"},"modified":"2025-05-26T13:00:15","modified_gmt":"2025-05-26T11:00:15","slug":"google-analytics-permet-danalyser-et-dameliorer-sa-strategie-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/outils-web\/google-analytics-permet-danalyser-et-dameliorer-sa-strategie-sur-les-reseaux-sociaux\/","title":{"rendered":"Google Analytics permet d\u2019analyser et d\u2019am\u00e9liorer sa strat\u00e9gie sur les r\u00e9seaux sociaux"},"content":{"rendered":"<p><strong>Vous utilisez d\u00e9j\u00e0 tr\u00e8s certainement la solution Google Analytics pour analyser le trafic de votre site internet. \u00a0Mais connaissez-vous toutes les possibilit\u00e9s qu\u2019offre cette solution analytique\u00a0? Google Analytics permet notamment de suivre le trafic en provenance des r\u00e9seaux sociaux et de l\u2019analyser en d\u00e9tail.<\/strong><\/p>\n<h2>Identifiez les r\u00e9seaux sociaux qui vous apportent le plus de trafic<\/h2>\n<p style=\"text-align: justify;\">Google Analytics est sans conteste un des <a title=\"outils e-marketing indispensables\" href=\"https:\/\/www.odw.fr\/blog\/outils-web\/les-outils-e-marketing-indispensables\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff9900;\">outils e-marketing indispensables<\/span><\/a> pour suivre le trafic de son site. Ses possibilit\u00e9s sont tr\u00e8s larges y compris en ce qui concerne l&rsquo;analyse du trafic en provenance des r\u00e9seaux sociaux. En vous rendant dans les sources de trafic de votre site internet sur <span style=\"color: #ff9900;\"><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff9900;\">Google Analytics<\/span><\/a><\/span>, un onglet r\u00e9seaux sociaux se pr\u00e9sente \u00e0 vous. Cliquez sur celui-ci et en bas de page et vous trouverez un premier r\u00e9sum\u00e9 indiquant le nombre de visites sur votre site en provenance des r\u00e9seaux sociaux.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2053 aligncenter\" title=\"trafic r\u00e9seaux sociaux\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/11\/trafic-r\u00e9seaux-sociaux.png\" alt=\"trafic r\u00e9seaux sociaux\" width=\"486\" height=\"252\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/11\/trafic-r\u00e9seaux-sociaux.png 759w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/11\/trafic-r\u00e9seaux-sociaux-300x155.png 300w\" sizes=\"auto, (max-width: 486px) 100vw, 486px\" \/><\/p>\n<p style=\"text-align: justify;\">Cela donne une premi\u00e8re information sur l\u2019origine des visites et les r\u00e9seaux sociaux qui vous apportent le plus grand nombre de visites. Servez-vous de ces informations et adaptez votre <a title=\"strat\u00e9gie digitale\" href=\"https:\/\/www.odw.fr\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff9900;\">strat\u00e9gie digitale<\/span><\/strong><\/a> en fonction\u00a0: si vous constatez que la majorit\u00e9 de vos visites proviennent de Twitter et que peu de visites sont issues de Facebook, vous aurez alors peut-\u00eatre int\u00e9r\u00eat \u00e0 plus vous concentrer sur le premier.<\/p>\n<h2>V\u00e9rifiez la pertinence des visites<\/h2>\n<p style=\"text-align: justify;\">L&rsquo;autre int\u00e9r\u00eat de cet analyse est d&rsquo;<strong>analyser le type de visites<\/strong> que vous apportent les r\u00e9seaux sociaux : les visiteurs ont-ils uniquement consult\u00e9 l&rsquo;article post\u00e9 sur les r\u00e9seaux sociaux ? Si vous avez post\u00e9 un article depuis votre blog, les visiteurs se sont-ils ensuite rendus sur le site ?<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-2059\" title=\"visites r\u00e9seaux sociaux\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/11\/visites-r\u00e9seaux-sociaux.png\" alt=\"visites r\u00e9seaux sociaux\" width=\"569\" height=\"304\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/11\/visites-r\u00e9seaux-sociaux.png 711w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/11\/visites-r\u00e9seaux-sociaux-300x160.png 300w\" sizes=\"auto, (max-width: 569px) 100vw, 569px\" \/><\/p>\n<p style=\"text-align: left;\">Du comportement des visiteurs, il est possible de tirer de nombreuses informations. Surveillez tout particuli\u00e8rement le <strong>nombre d&rsquo;abandons<\/strong> \u00e0 chaque \u00e9tape.<\/p>\n<h2>Am\u00e9liorez votre taux de conversion<\/h2>\n<p>Si vous disposez d&rsquo;une boutique en ligne, il sera alors particuli\u00e8rement important d&rsquo;analyser le <strong>chemin de conversion des ventes<\/strong>. Cela est essentiel pour essayer de comprendre l&rsquo;\u00e9l\u00e9ment initiateur et\/ou<strong> d\u00e9clencheur d&rsquo;une vente<\/strong>. Google trace toutes les origines des conversions y compris lorsqu&rsquo;elles proviennent des r\u00e9seaux sociaux.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-2062\" title=\"chemins de conversion\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/11\/chemins-de-conversion.png\" alt=\"chemins de conversion\" width=\"510\" height=\"402\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/11\/chemins-de-conversion.png 1301w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/11\/chemins-de-conversion-300x236.png 300w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/11\/chemins-de-conversion-1024x806.png 1024w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><\/p>\n<p style=\"text-align: justify;\">Cette analyse va vous permettre d&rsquo;affiner votre <strong>strat\u00e9gie marketing<\/strong>. En effet, vous pourrez par exemple d\u00e9terminer si les r\u00e9seaux sociaux sont une des \u00e9tapes essentielles amenant \u00e0 l&rsquo;achat. En fonction de leur r\u00f4le ainsi que celui des autres <strong>leviers marketing<\/strong>, vous pourrez d\u00e9terminer plus pr\u00e9cis\u00e9ment sur quels leviers doivent se concentrer vos efforts marketing et financiers afin de mieux budg\u00e9tiser vos d\u00e9penses.<\/p>\n<p style=\"text-align: left;\">Avez-vous l&rsquo;habitude d&rsquo;analyser l&rsquo;impact des r\u00e9seaux sociaux sur le trafic de votre site ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous utilisez d\u00e9j\u00e0 tr\u00e8s certainement la solution Google Analytics pour analyser le trafic de votre site internet.  Mais connaissez-vous toutes les possibilit\u00e9s qu\u2019offre cette [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":2081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[647,56,646],"class_list":["post-2052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outils-web","tag-google-analytics","tag-reseaux-sociaux","tag-trafic-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics pour am\u00e9liorer sa strat\u00e9gie Social Media - ODW<\/title>\n<meta name=\"description\" content=\"Utilisez Google Analytics pour mesurer l\u2019impact de vos r\u00e9seaux sociaux et ajuster votre strat\u00e9gie digitale en toute efficacit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/outils-web\/google-analytics-permet-danalyser-et-dameliorer-sa-strategie-sur-les-reseaux-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics pour am\u00e9liorer sa strat\u00e9gie Social Media - 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