{"id":2106,"date":"2012-11-30T10:40:15","date_gmt":"2012-11-30T09:40:15","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=2106"},"modified":"2025-08-08T12:03:27","modified_gmt":"2025-08-08T10:03:27","slug":"facebook-utilise-les-fetes-pour-promouvoir-la-publicite-aupres-des-annonceurs","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/facebook-utilise-les-fetes-pour-promouvoir-la-publicite-aupres-des-annonceurs\/","title":{"rendered":"Facebook utilise les f\u00eates pour promouvoir la publicit\u00e9 aupr\u00e8s des annonceurs"},"content":{"rendered":"<p style=\"text-align: justify;\">La saison des f\u00eates de no\u00ebl est propice au commerce. C\u2019est une <strong>p\u00e9riode d\u00e9cisive<\/strong> pour les marques qui n\u2019h\u00e9sitent pas \u00e0 investir dans des budgets publicitaires cons\u00e9quents. Facebook\u00a0voudrait se saisir de l&rsquo;opportunit\u00e9 qu&rsquo;offre cette p\u00e9riode pour d\u00e9velopper ses revenus publicitaires.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">Inciter les marques \u00e0 annoncer<\/h2>\n<p style=\"text-align: justify;\">Depuis quelques jours, Facebook fait appara\u00eetre avec parcimonie des <strong>banni\u00e8res publicitaires<\/strong> sur les pages Facebook des <strong>administrateurs de fan pages<\/strong>\u00a0les incitant \u00e0 utiliser la p\u00e9riode des f\u00eates de no\u00ebl pour annoncer sur le r\u00e9seau social.<\/p>\n<p style=\"text-align: justify;\">Pour ce faire, Facebook fait appara\u00eetre un message publicitaire \u00ab\u00a0obtenez plus de likes pendant les f\u00eates\u00a0\u00bb, ventant l\u2019efficacit\u00e9 des pubs pendant cette p\u00e9riode. Le message stipule que les utilisateurs de Facebook passent beaucoup plus de temps sur Facebook \u00e0 cette p\u00e9riode de l\u2019ann\u00e9e et qu\u2019il s\u2019agit donc du bon moment pour les atteindre et donc cr\u00e9er une <strong>publicit\u00e9 efficace<\/strong>.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/11\/banni\u00e8re-facebook.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2107\" title=\"banni\u00e8re facebook\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/11\/banni\u00e8re-facebook.jpg\" alt=\"banni\u00e8re facebook\" width=\"537\" height=\"89\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/11\/banni\u00e8re-facebook.jpg 847w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/11\/banni\u00e8re-facebook-300x49.jpg 300w\" sizes=\"auto, (max-width: 537px) 100vw, 537px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">En cliquant sur la publicit\u00e9, les administrateurs sont alors renvoy\u00e9s vers une page Facebook expliquant comment<span style=\"color: #ff6600;\"> <a href=\"https:\/\/www.facebook.com\/business\/ads\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6600;\">cibler efficacement ses publicit\u00e9s<\/span><\/a><\/span>.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">Relancer les annonceurs<\/h2>\n<p style=\"text-align: justify;\">Le r\u00e9seau social essaye \u00e9galement de <strong>relancer les annonceurs<\/strong> \u00e0 travers ces banni\u00e8res. Il cible tout particuli\u00e8rement les administrateurs ayant commenc\u00e9 \u00e0 cr\u00e9er une publicit\u00e9 Facebook mais n\u2019\u00e9tant pas all\u00e9s au bout du processus. Un message stipulant \u00ab\u00a0Votre annonce est presque pr\u00eate\u00a0\u00bb appara\u00eet avec un bouton \u00ab\u00a0Terminer votre annonce\u00a0\u00bb qui renvoie \u00e0 une page r\u00e9sumant l\u2019\u00e9tat d\u2019avancement de l\u2019annonce et permettant de terminer la commande.<\/p>\n<p style=\"text-align: justify;\">Avec ces nouvelles banni\u00e8res, Facebook compte bien profiter de cette p\u00e9riode de no\u00ebl pour <strong>doper ses revenus publicitaires<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Comptez-vous profiter de cette p\u00e9riode de f\u00eates pour annoncer sur Facebook\u00a0?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La saison des f\u00eates de no\u00ebl est propice au commerce. C\u2019est une p\u00e9riode d\u00e9cisive pour les marques qui n\u2019h\u00e9sitent pas \u00e0 investir dans des budgets [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":1709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[662,546,663],"class_list":["post-2106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","tag-annonceur-facebook","tag-pub-facebook","tag-roi-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook mise sur les f\u00eates pour s\u00e9duire les annonceurs<\/title>\n<meta name=\"description\" content=\"Facebook mise sur No\u00ebl pour inciter les marques \u00e0 annoncer : banni\u00e8res cibl\u00e9es, relances d\u2019annonceurs et conseils de ciblages.\" \/>\n<meta name=\"robots\" content=\"index, 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