{"id":2163,"date":"2012-12-07T10:50:44","date_gmt":"2012-12-07T09:50:44","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=2163"},"modified":"2025-08-07T10:52:20","modified_gmt":"2025-08-07T08:52:20","slug":"boostez-vos-ventes-de-noel-grace-a-lemailing","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/campagnes-publicitaires-2\/boostez-vos-ventes-de-noel-grace-a-lemailing\/","title":{"rendered":"Boostez vos ventes de no\u00ebl gr\u00e2ce aux e-mailings"},"content":{"rendered":"<p style=\"text-align: justify;\">La p\u00e9riode des f\u00eates de no\u00ebl est un moment crucial pour de nombreuses entreprises qui r\u00e9alisent parfois une grande partie de leur chiffre d\u2019affaire annuel durant cette p\u00e9riode. Trouver un moyen de booster ses ventes est donc essentiel. Pour ce faire, la derni\u00e8re \u00e9tude e-circle\u00a0met un point en avant : l\u2019utilisation de l\u2019emailing.<\/p>\n<h2 style=\"text-align: justify;\">L\u2019email\u00a0: canal online de diffusion pr\u00e9f\u00e9r\u00e9 des responsables\u00a0 marketing<\/h2>\n<p style=\"text-align: justify;\">L\u2019\u00e9tude e-circle\u00a0r\u00e9v\u00e8le notamment que 53% des responsables marketing placent l\u2019<strong>email marketing<\/strong> tr\u00e8s largement en t\u00eate des <strong>meilleurs moyens online pour booster ses ventes de no\u00ebl<\/strong>. Par ordre d\u2019importance, les moyens cit\u00e9s sont\u00a0:<\/p>\n<ul style=\"text-align: justify;\">\n<li>L\u2019emailing<\/li>\n<li>Le SEO\u00a0: Search Engine Optimization<\/li>\n<li>Le SEA\u00a0: Search Engine Acquisition<\/li>\n<li>L\u2019affiliation<\/li>\n<li>La <span style=\"color: #ff6600;\"><a href=\"https:\/\/www.odw.fr\/expertises\/agence-achat-media\/\"><span style=\"color: #ff6600;\">campagne display<\/span><\/a><\/span><\/li>\n<li>Les r\u00e9seaux sociaux<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Logiquement, la p\u00e9riode de no\u00ebl est donc une p\u00e9riode o\u00f9 les marques envoient davantage d\u2019emails. En France, une augmentation de 20% du nombre de mails marketing est attendue.<\/p>\n<p style=\"text-align: justify;\">Les responsables marketing fran\u00e7ais semblent en tout cas convaincus de l\u2019efficacit\u00e9 de l\u2019emailing puisqu\u2019ils r\u00e9pondent tous croire \u00e0 ce levier. Pr\u00e8s de la moiti\u00e9 d\u2019entre eux s\u2019attendent m\u00eame \u00e0 voir leurs ventes augmenter en cette p\u00e9riode de l\u2019ann\u00e9e gr\u00e2ce \u00e0 l\u2019utilisation de celui-ci.<\/p>\n<h2 style=\"text-align: justify;\">Comment r\u00e9ussir sa campagne d\u2019emailing \u00e0 no\u00ebl\u00a0?<\/h2>\n<p style=\"text-align: justify;\">No\u00ebl est le moment propice pour faire preuve de cr\u00e9ativit\u00e9 et d\u2019originalit\u00e9 dans sa campagne d\u2019emailing. Voici quelques conseils pour une campagne efficace, qui sont d\u2019ailleurs pour la plupart r\u00e9utilisables pour toute campagne d\u2019emailing\u00a0:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Habillez votre newsletter<\/strong> aux couleurs de no\u00ebl\u00a0;<\/li>\n<li>Proposez des <strong>offres sp\u00e9ciales <\/strong>\u00e0 vos clients<strong>\u00a0<\/strong>pour attirer leur attention ;<\/li>\n<li><strong>R\u00e9compensez la fid\u00e9lit\u00e9<\/strong> de vos meilleurs clients\u00a0;<\/li>\n<li><strong>Limitez la dur\u00e9e<\/strong> des offres\u00a0afin de cr\u00e9er un effet d\u2019urgence ;<\/li>\n<li><strong>Jouez sur le calendrier\u00a0<\/strong>: par exemple utilisez un compte \u00e0 rebours du type \u00ab\u00a0J-5 avant no\u00ebl\u00a0\u00bb. Cela cr\u00e9era \u00e9galement un effet d\u2019urgence notamment pour les clients n\u2019ayant pas encore r\u00e9alis\u00e9s leurs achats ;<\/li>\n<li>Proposez des<strong> id\u00e9es cadeaux.<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Pour compl\u00e9ter ceci, vous pouvez \u00e9galement lire notre article sur les <span style=\"color: #ff6600;\"><a href=\"https:\/\/www.odw.fr\/blog\/webmarketing\/4-erreurs-frequentes-concernant-les-e-mailings\/\"><span style=\"color: #ff6600;\">4 erreurs fr\u00e9quentes concernant les e-mailings<\/span><\/a><\/span>.<\/p>\n<p style=\"text-align: justify;\">Avez-vous d\u2019autres id\u00e9es pour cr\u00e9er une campagne d\u2019emailing efficace lors de la p\u00e9riode des f\u00eates\u00a0?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeffLa p\u00e9riode des f\u00eates de no\u00ebl est un moment crucial pour de nombreuses entreprises qui r\u00e9alisent parfois une grande partie de leur chiffre d\u2019affaire annuel [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":1497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[865,683,684,682,681],"class_list":["post-2163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campagnes-publicitaires-2","tag-campagne-display","tag-e-mail-noel","tag-e-mailing-noel","tag-emailing-noel","tag-newsletter-noel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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