{"id":2202,"date":"2012-12-14T09:34:45","date_gmt":"2012-12-14T08:34:45","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=2202"},"modified":"2025-05-28T13:01:16","modified_gmt":"2025-05-28T11:01:16","slug":"et-si-lon-monetisait-instagram","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/et-si-lon-monetisait-instagram\/","title":{"rendered":"Et si l&rsquo;on mon\u00e9tisait Instagram ?"},"content":{"rendered":"<p style=\"text-align: justify;\">Rachet\u00e9 au mois d\u2019avril pour 1 milliard de dollars par Facebook, Instagram est devenu en quelques mois un des r\u00e9seaux sociaux les plus importants avec plus de 100 millions d\u2019utilisateurs. Ayant gagn\u00e9 60 millions d\u2019utilisateurs depuis son rachat, le r\u00e9seau social ne rapporte pas encore de revenus \u00e0 Facebook. C\u2019est donc logiquement que ce dernier commence \u00e0 penser \u00e0 <strong>mon\u00e9tiser l\u2019application<\/strong>. Un bon moyen de retour sur investissement\u00a0?<\/p>\n<h2 style=\"text-align: justify;\">Mon\u00e9tiser Instagram par la publicit\u00e9<\/h2>\n<p style=\"text-align: justify;\">Pour le moment, les r\u00e9seaux sociaux sont encore \u00e0 la recherche de la solution optimale pour <strong>mon\u00e9tiser leur audience<\/strong>. Alors que Facebook g\u00e9n\u00e8re d\u00e9j\u00e0 des revenus publicitaires importants et a d\u00e9cid\u00e9 d\u2019explorer la piste du mobile afin de doper ses revenus, Twitter n\u2019a pour le moment toujours pas trouv\u00e9 de solutions r\u00e9ellement efficaces. Facebook ne donne pour le moment pas de pistes concernant la mon\u00e9tisation d\u2019Instagram, mais l\u2019on peut d\u00e9j\u00e0 imaginer plusieurs solutions.<\/p>\n<p style=\"text-align: justify;\">La solution la plus \u00e9vidente serait la diffusion de <a href=\"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/infographie-anatomie-dune-bonne-publicite-sur-instagram\/\">publicit\u00e9s sur Instagram<\/a>\u00a0\u00e0 l\u2019image de ce qui se fait d\u00e9j\u00e0 sur Facebook. Ces publicit\u00e9s pourraient s\u2019intercaler \u00e0 c\u00f4t\u00e9 des images ou pourraient \u00e9galement faire office \u00ab\u00a0d\u2019<strong>images sponsoris\u00e9es\u00a0<\/strong>\u00bb dans le flux des utilisateurs. Cette deuxi\u00e8me solution para\u00eet la plus probable car de nombreuses marques passent actuellement sur le r\u00e9seau social afin de tester l\u2019engagement de leur communaut\u00e9 et de promouvoir leurs produits et services de fa\u00e7on originale. Le risque d\u2019une telle solution est de perdre des utilisateurs lass\u00e9s par la publicit\u00e9.<\/p>\n<h2 style=\"text-align: justify;\">Les autres solutions de mon\u00e9tisation d\u2019Instagram<\/h2>\n<p style=\"text-align: justify;\">Il existe de nombreuses autres possibilit\u00e9s pour mon\u00e9tiser Instagram. Les marques pourraient par exemple payer pour<strong> promouvoir leur compte ou leurs publications<\/strong> afin d\u2019avoir une plus forte visibilit\u00e9 aupr\u00e8s des utilisateurs du r\u00e9seau social et de leur propre communaut\u00e9. <a href=\"https:\/\/www.odw.fr\/expertises\/agence-social-media\/\">Instagram<\/a> pourrait \u00e9galement proposer des <strong>comptes premium<\/strong> pour les entreprises qui permettraient aux marques d\u2019acc\u00e9der \u00e0 certaines applications suppl\u00e9mentaires. Le r\u00e9seau social pourrait aussi permettre aux marques de mettre en place des <strong>offres sp\u00e9ciales<\/strong> destin\u00e9es aux utilisateurs ayant post\u00e9 sur la marque.<\/p>\n<p style=\"text-align: justify;\">Les pistes pour mon\u00e9tiser Instagram sont nombreuses mais la difficult\u00e9 est de r\u00e9ussir \u00e0 passer d\u2019un syst\u00e8me totalement gratuit et sans publicit\u00e9 \u00e0 un site incluant des publicit\u00e9s sans perdre d\u2019utilisateurs. Pensez-vous que mon\u00e9tiser Instagram va contre les principes de l\u2019application originelle\u00a0?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rachet\u00e9 au mois d\u2019avril pour 1 milliard de dollars par Facebook, Instagram est devenu en quelques mois un des r\u00e9seaux sociaux les plus importants avec [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":2032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[637,152,699],"class_list":["post-2202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","tag-instagram","tag-monetisation","tag-monetiser-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram et la mon\u00e9tisation - Agence Social Media ODW<\/title>\n<meta name=\"description\" content=\"Instagram ouvre la voie \u00e0 la mon\u00e9tisation : explorez les nouvelles opportunit\u00e9s offertes aux cr\u00e9ateurs et aux marques sur la plateforme.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/et-si-lon-monetisait-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram et la mon\u00e9tisation - 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