{"id":249,"date":"2011-12-22T00:33:03","date_gmt":"2011-12-21T23:33:03","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=249"},"modified":"2025-05-14T13:16:55","modified_gmt":"2025-05-14T11:16:55","slug":"les-depenses-en-communication-web-continuent-daugmenter","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-depenses-en-communication-web-continuent-daugmenter\/","title":{"rendered":"Les d\u00e9penses en communication web continuent d&rsquo;augmenter"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>L&rsquo;importance de la communication web est un enjeu qui est de plus en plus pris en compte par les entreprises qui commencent \u00e0 y investir des budgets cons\u00e9quents. En effet, la part du budget d\u00e9di\u00e9e \u00e0 la communication digitale augmente au d\u00e9triment des moyens de communication traditionnels. En 2011, ce sont pr\u00e8s de 21% du budget communication des entreprises qui y sont consacr\u00e9s en Europe de l&rsquo;Ouest.<\/strong><\/p>\n<h2 style=\"text-align: justify;\">Les d\u00e9penses en communication digitale augmentent<\/h2>\n<p style=\"text-align: justify;\">Le derni\u00e8re \u00e9tude de eMarketer.com confirme cette tendance sur le long-terme. Alors que les d\u00e9penses publicitaires en Europe occidentale se sont stabilis\u00e9es et devraient peu augmenter au cours des prochaines ann\u00e9es, les budgets consacr\u00e9s \u00e0 la communication digitale devraient augmenter de pr\u00e8s de 10% par an apr\u00e8s avoir connu une croissance exceptionnelle au cours de ces 5 derni\u00e8res ann\u00e9es avec des taux de croissance sup\u00e9rieurs \u00e0 20%.<\/p>\n<p style=\"text-align: justify;\">La France est en retard en ce qui concerne les d\u00e9penses de communication avec 15,3 milliards de dollars en 2011 alors qu&rsquo;en Allemagne et\u00a0au Royaume-Uni\u00a0elles sont sup\u00e9rieures \u00e0 20 milliards de dollars et atteignent m\u00eame 26,2 milliards de dollars au Royaume-Uni en 2011.<\/p>\n<p><a href=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2011\/12\/d\u00e9pense-publicitaires-Europe-occidentale.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-252 alignnone\" title=\"D\u00e9penses publicitaires Europe occidentale\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2011\/12\/d\u00e9pense-publicitaires-Europe-occidentale.png\" alt=\"D\u00e9penses publicitaires Europe occidentale\" width=\"585\" height=\"257\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Apr\u00e8s avoir atteint 24,5 milliards de dollars en 2011, le budget\u00a0<a href=\"https:\/\/www.odw.fr\/\">communication<\/a> web devrait pour la premi\u00e8re fois d\u00e9passer les 25 milliards de dollars en Europe de l&rsquo;Ouest en 2012 pour\u00a0s&rsquo;\u00e9tablir autour de\u00a028 milliards de dollars.\u00a0Des d\u00e9penses\u00a0aux alentours de\u00a038 milliards de dollars sont pr\u00e9vues pour 2015, soit un quasi doublement en \u00e0 peine 5 ans.<\/p>\n<h2>Peut-on parler de redistribution des budgets de communication ?<\/h2>\n<p style=\"text-align: justify;\">L&rsquo;av\u00e8nement de l&rsquo;\u00e8re du digital apporte de nouveaux canaux de\u00a0communication aux entreprises qui commencent \u00e0 y trouver leur int\u00e9r\u00eat. L&rsquo;avantage est qu&rsquo;ils permettent de toucher une population cibl\u00e9e, notamment \u00e0 travers les r\u00e9seaux sociaux ou les publicit\u00e9s cibl\u00e9es sur les moteurs de recherche. De surcro\u00eet, les r\u00e9seaux sociaux permettent d&rsquo;interagir avec les clients et utilisateurs et donc \u00e0 la fois de les impliquer dans la marque mais aussi d&rsquo;avoir un retour de leur part.<\/p>\n<p style=\"text-align: justify;\">Le web permet \u00e9galement de r\u00e9duire les co\u00fbts de communication. En effet, les co\u00fbts sont beaucoup plus faibles : par exemple, il est gratuit de publier une vid\u00e9o publicitaire sur YouTube\u00a0et la diffusion de cette campagne est relativement peu on\u00e9reuse en comparaison avec le\u00a0co\u00fbt d&rsquo;un spot t\u00e9l\u00e9vis\u00e9 qui se compte en dizaines voire centaines de milliers d&rsquo;euros pour chaque diffusion.<\/p>\n<p style=\"text-align: justify;\">Cependant, il ne faut pas oublier que les canaux de communication traditionnels telles que\u00a0la t\u00e9l\u00e9vision, la radio ou encore la presse, sont de loin les premiers canaux de communication par le fait qu&rsquo;ils permettent de toucher une population importante et d&rsquo;acqu\u00e9rir tr\u00e8s rapidement\u00a0une bonne\u00a0notori\u00e9t\u00e9. Construire sa notori\u00e9t\u00e9 sur internet demande du temps et de la patience alors qu&rsquo;une campagne t\u00e9l\u00e9visuelle a un impact rapide et direct.<\/p>\n<p style=\"text-align: justify;\">Communication web et communication \u00ab\u00a0traditionnelle\u00a0\u00bb\u00a0devraient co-exister pendant encore de nombreuses ann\u00e9es. Certes, la part de la communication web dans le budget communication des entreprises devrait augmenter mais elle devrait rester bien en-dessous de celle correspondant aux m\u00e9dias traditionnels et ceci pendant de nombreuses ann\u00e9es.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;importance de la communication web est un enjeu qui est de plus en plus pris en compte par les entreprises qui commencent \u00e0 y investir [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[55,269,57,59],"class_list":["post-249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","tag-communication-traditionnelle","tag-depenses-communication-web","tag-depenses-publicitaires","tag-marketing-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les d\u00e9penses en communication web continuent d&#039;augmenter - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"En 2011, les d\u00e9penses en communication digitale ont repr\u00e9sent\u00e9 21% du budget communication des entreprises. Un chiffre en constante hausse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-depenses-en-communication-web-continuent-daugmenter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les d\u00e9penses en communication web continuent d&#039;augmenter - Agence digitale ODW\" \/>\n<meta property=\"og:description\" content=\"En 2011, les d\u00e9penses en communication digitale ont repr\u00e9sent\u00e9 21% du budget communication des entreprises. Un chiffre en constante hausse.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-depenses-en-communication-web-continuent-daugmenter\/\" \/>\n<meta property=\"og:site_name\" content=\"Agence digitale ODW\" \/>\n<meta property=\"article:published_time\" content=\"2011-12-21T23:33:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-14T11:16:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2011\/12\/Diapositive15.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"599\" \/>\n\t<meta property=\"og:image:height\" content=\"249\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandre Vernier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@4lex_ODW\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexandre Vernier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/les-depenses-en-communication-web-continuent-daugmenter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/les-depenses-en-communication-web-continuent-daugmenter\\\/\"},\"author\":{\"name\":\"Alexandre Vernier\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/6e32eef6f7dac56f10a8160652915ef6\"},\"headline\":\"Les d\u00e9penses en communication web continuent d&rsquo;augmenter\",\"datePublished\":\"2011-12-21T23:33:03+00:00\",\"dateModified\":\"2025-05-14T11:16:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/les-depenses-en-communication-web-continuent-daugmenter\\\/\"},\"wordCount\":555,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/les-depenses-en-communication-web-continuent-daugmenter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/12\\\/Diapositive15.jpg\",\"keywords\":[\"communication traditionnelle\",\"d\u00e9penses communication web\",\"d\u00e9penses publicitaires\",\"marketing internet\"],\"articleSection\":[\"R\u00e9seaux sociaux\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/les-depenses-en-communication-web-continuent-daugmenter\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/les-depenses-en-communication-web-continuent-daugmenter\\\/\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/les-depenses-en-communication-web-continuent-daugmenter\\\/\",\"name\":\"Les d\u00e9penses en communication web continuent d'augmenter - Agence digitale ODW\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/les-depenses-en-communication-web-continuent-daugmenter\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/les-depenses-en-communication-web-continuent-daugmenter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/12\\\/Diapositive15.jpg\",\"datePublished\":\"2011-12-21T23:33:03+00:00\",\"dateModified\":\"2025-05-14T11:16:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/6e32eef6f7dac56f10a8160652915ef6\"},\"description\":\"En 2011, les d\u00e9penses en communication digitale ont repr\u00e9sent\u00e9 21% du budget communication des entreprises. Un chiffre en constante hausse.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/les-depenses-en-communication-web-continuent-daugmenter\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/les-depenses-en-communication-web-continuent-daugmenter\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/les-depenses-en-communication-web-continuent-daugmenter\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/12\\\/Diapositive15.jpg\",\"contentUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/12\\\/Diapositive15.jpg\",\"width\":\"599\",\"height\":\"249\",\"caption\":\"Les entreprises depensent davantage dans la communication web\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/les-depenses-en-communication-web-continuent-daugmenter\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les d\u00e9penses en communication web continuent d&rsquo;augmenter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/\",\"name\":\"Agence digitale ODW\",\"description\":\"Conseil en communication digitale\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/6e32eef6f7dac56f10a8160652915ef6\",\"name\":\"Alexandre Vernier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-Photo-Alexandre-Vernier-96x96.png\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-Photo-Alexandre-Vernier-96x96.png\",\"contentUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-Photo-Alexandre-Vernier-96x96.png\",\"caption\":\"Alexandre Vernier\"},\"description\":\"Fondateur de l'agence ODW. Je conseille les entreprises dans l'\u00e9laboration et la mise en place de leur strat\u00e9gie de communication et digitale. \u00a0 www.odw.fr\",\"sameAs\":[\"https:\\\/\\\/www.odw.fr\",\"https:\\\/\\\/x.com\\\/4lex_ODW\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les d\u00e9penses en communication web continuent d'augmenter - Agence digitale ODW","description":"En 2011, les d\u00e9penses en communication digitale ont repr\u00e9sent\u00e9 21% du budget communication des entreprises. Un chiffre en constante hausse.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-depenses-en-communication-web-continuent-daugmenter\/","og_locale":"fr_FR","og_type":"article","og_title":"Les d\u00e9penses en communication web continuent d'augmenter - Agence digitale ODW","og_description":"En 2011, les d\u00e9penses en communication digitale ont repr\u00e9sent\u00e9 21% du budget communication des entreprises. Un chiffre en constante hausse.","og_url":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-depenses-en-communication-web-continuent-daugmenter\/","og_site_name":"Agence digitale ODW","article_published_time":"2011-12-21T23:33:03+00:00","article_modified_time":"2025-05-14T11:16:55+00:00","og_image":[{"width":599,"height":249,"url":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2011\/12\/Diapositive15.jpg","type":"image\/jpeg"}],"author":"Alexandre Vernier","twitter_card":"summary_large_image","twitter_creator":"@4lex_ODW","twitter_misc":{"\u00c9crit par":"Alexandre Vernier","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-depenses-en-communication-web-continuent-daugmenter\/#article","isPartOf":{"@id":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-depenses-en-communication-web-continuent-daugmenter\/"},"author":{"name":"Alexandre Vernier","@id":"https:\/\/www.odw.fr\/blog\/#\/schema\/person\/6e32eef6f7dac56f10a8160652915ef6"},"headline":"Les d\u00e9penses en communication web continuent d&rsquo;augmenter","datePublished":"2011-12-21T23:33:03+00:00","dateModified":"2025-05-14T11:16:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-depenses-en-communication-web-continuent-daugmenter\/"},"wordCount":555,"commentCount":0,"image":{"@id":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-depenses-en-communication-web-continuent-daugmenter\/#primaryimage"},"thumbnailUrl":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2011\/12\/Diapositive15.jpg","keywords":["communication traditionnelle","d\u00e9penses communication web","d\u00e9penses publicitaires","marketing internet"],"articleSection":["R\u00e9seaux sociaux"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-depenses-en-communication-web-continuent-daugmenter\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-depenses-en-communication-web-continuent-daugmenter\/","url":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-depenses-en-communication-web-continuent-daugmenter\/","name":"Les d\u00e9penses en communication web continuent d'augmenter - Agence digitale ODW","isPartOf":{"@id":"https:\/\/www.odw.fr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-depenses-en-communication-web-continuent-daugmenter\/#primaryimage"},"image":{"@id":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-depenses-en-communication-web-continuent-daugmenter\/#primaryimage"},"thumbnailUrl":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2011\/12\/Diapositive15.jpg","datePublished":"2011-12-21T23:33:03+00:00","dateModified":"2025-05-14T11:16:55+00:00","author":{"@id":"https:\/\/www.odw.fr\/blog\/#\/schema\/person\/6e32eef6f7dac56f10a8160652915ef6"},"description":"En 2011, les d\u00e9penses en communication digitale ont repr\u00e9sent\u00e9 21% du budget communication des entreprises. Un chiffre en constante hausse.","breadcrumb":{"@id":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-depenses-en-communication-web-continuent-daugmenter\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-depenses-en-communication-web-continuent-daugmenter\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-depenses-en-communication-web-continuent-daugmenter\/#primaryimage","url":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2011\/12\/Diapositive15.jpg","contentUrl":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2011\/12\/Diapositive15.jpg","width":"599","height":"249","caption":"Les entreprises depensent davantage dans la communication web"},{"@type":"BreadcrumbList","@id":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-depenses-en-communication-web-continuent-daugmenter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.odw.fr\/blog\/"},{"@type":"ListItem","position":2,"name":"Les d\u00e9penses en communication web continuent d&rsquo;augmenter"}]},{"@type":"WebSite","@id":"https:\/\/www.odw.fr\/blog\/#website","url":"https:\/\/www.odw.fr\/blog\/","name":"Agence digitale ODW","description":"Conseil en communication digitale","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.odw.fr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.odw.fr\/blog\/#\/schema\/person\/6e32eef6f7dac56f10a8160652915ef6","name":"Alexandre Vernier","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2025\/05\/cropped-Photo-Alexandre-Vernier-96x96.png","url":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2025\/05\/cropped-Photo-Alexandre-Vernier-96x96.png","contentUrl":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2025\/05\/cropped-Photo-Alexandre-Vernier-96x96.png","caption":"Alexandre Vernier"},"description":"Fondateur de l'agence ODW. Je conseille les entreprises dans l'\u00e9laboration et la mise en place de leur strat\u00e9gie de communication et digitale. \u00a0 www.odw.fr","sameAs":["https:\/\/www.odw.fr","https:\/\/x.com\/4lex_ODW"]}]}},"_links":{"self":[{"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/posts\/249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/comments?post=249"}],"version-history":[{"count":0,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/posts\/249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/media\/751"}],"wp:attachment":[{"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/media?parent=249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/categories?post=249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/tags?post=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}