{"id":2533,"date":"2013-02-06T09:32:10","date_gmt":"2013-02-06T08:32:10","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=2533"},"modified":"2025-08-08T15:14:23","modified_gmt":"2025-08-08T13:14:23","slug":"4-astuces-pour-gerer-son-e-reputation","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/webmarketing\/4-astuces-pour-gerer-son-e-reputation\/","title":{"rendered":"4 astuces pour g\u00e9rer son e-r\u00e9putation"},"content":{"rendered":"<p style=\"text-align: justify;\">Les probl\u00e9matiques li\u00e9es aux marques et \u00e0 leur e-r\u00e9putation sont de plus en plus nombreuses. A l&rsquo;heure o\u00f9 le web conserve une trace de tout ce qui se dit pour une dur\u00e9e ind\u00e9termin\u00e9e, il appara\u00eet d\u00e9terminant de ma\u00eetriser sa communication sur Internet. Peu importe le secteur d&rsquo;activit\u00e9 dans lequel vous \u00e9voluez, <strong>vous \u00eates d\u00e9j\u00e0 sur le web<\/strong> : dans un annuaire, sur le site de votre ville, sur un site o\u00f9 les internautes donnent leur avis etc. Personne ne vous a attendu et l&rsquo;on parle de vous, que vous soyez actif ou non online. La multiplication des supports de communication et des plateformes sociales va d&rsquo;ailleurs dans ce sens : <strong>Facebook, Foursquare, Tripadvisor, Twitter<\/strong> peuvent autant vous aider que freiner votre business ; \u00e0 vous de ma\u00eetriser ces outils.<\/p>\n<p style=\"text-align: justify;\">Nous allons aborder quelques astuces pour g\u00e9rer votre e-r\u00e9putation dans cet article, bien entendu, ils ne seront pas efficace sans <a href=\"https:\/\/www.odw.fr\/blog\/webmarketing\/mettez-en-place-une-strategie-de-veille-efficace\/\">une strat\u00e9gie de veille efficace.<\/a><\/p>\n<h2>Int\u00e9ressez-vous \u00e0 ce que les gens disent de vous<\/h2>\n<p style=\"text-align: justify;\">Il y a plein d&rsquo;outils, tr\u00e8s simples d&rsquo;utilisation, qui vous permettront de savoir ce qui se dit au sujet de votre enseigne, tant sur les forums que sur les blogs. L&rsquo;un des plus populaires reste <a title=\"Social Mention\" href=\"https:\/\/www.socialmention.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Social Mention<\/strong><\/a> qui vous aide \u00e0 obtenir une liste des mentions de votre marque. <strong>L&rsquo;outil<\/strong> <strong>est vraiment tr\u00e8s puissant<\/strong> tout en \u00e9tant simple d&rsquo;utilisation. Bien \u00e9videmment, vous pouvez \u00e9galement utiliser d&rsquo;autres outils que nous \u00e9voquons fr\u00e9quemment sur ce blog tels que <strong>Google alert, Hootsuite, Sproutsocial<\/strong> etc.<\/p>\n<h2>Adoptez une strat\u00e9gie SEO<\/h2>\n<p style=\"text-align: justify;\">Le fait d&rsquo;adopter une strat\u00e9gie <strong>SEO<\/strong> (autrement dit de <strong>r\u00e9f\u00e9rencement)<\/strong> aura un double impact : vous allez mieux conna\u00eetre votre audience, votre secteur et ce qui se dit de vous et, dans le m\u00eame temps, vous allez pouvoir g\u00e9n\u00e9rer des leads suppl\u00e9mentaires. Nous vous recommandons d&rsquo;utiliser activement <strong>Google Analytics<\/strong> et <strong>Google Adwords<\/strong> dans cette optique. Adwords vous permettra d&rsquo;avoir la main mise sur la visibilit\u00e9 li\u00e9e \u00e0 votre marque tandis que Google Analytics vous permettra de mieux conna\u00eetre vos visiteurs et les requ\u00eates qu&rsquo;ils tapent en arrivant sur votre site. Vous saurez donc sur quels mots clefs vous devez travailler votre e-r\u00e9putation.<\/p>\n<h2 style=\"text-align: justify;\">Identifiez les influenceurs<\/h2>\n<p style=\"text-align: justify;\">Avec des outils tels que <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Klout\" target=\"_blank\" rel=\"noopener noreferrer\">Klout<\/a> vous pouvez directement cibler les influenceurs de votre secteur. D\u00e8s lors, vous pouvez les contacter et entamer une relation de proximit\u00e9 avec ces derniers. Ils seront vos meilleurs alli\u00e9s pour ma\u00eetriser et doper votre e-r\u00e9putation.<\/p>\n<h2 style=\"text-align: justify;\">Restez en veille permanente<\/h2>\n<p style=\"text-align: justify;\">Le ma\u00eetre mot sur Internet est la r\u00e9activit\u00e9, vous ou une personne de votre \u00e9quipe doit en permanence est connect\u00e9e afin de pouvoir r\u00e9agir le cas \u00e9ch\u00e9ant. En cas de probl\u00e8me (<strong>commentaire tr\u00e8s n\u00e9gatif, bad buzz)<\/strong>, il convient de r\u00e9agir vite pour stopper l\u2019h\u00e9morragie. Il est donc d\u00e9terminant de former votre \u00e9quipe et\/ou vos employ\u00e9s aux probl\u00e9matiques actuelles de l&rsquo;e-r\u00e9putation afin que ceux-ci puissent r\u00e9agir au nom de l&rsquo;entreprise en votre absence.<\/p>\n<p style=\"text-align: justify;\"><strong>Et vous, comment g\u00e9rez-vous votre e-r\u00e9putation ?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les probl\u00e9matiques li\u00e9es aux marques et \u00e0 leur e-r\u00e9putation sont de plus en plus nombreuses. A l&rsquo;heure o\u00f9 le web conserve une trace de tout [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[191,770,90,10,771,179],"class_list":["post-2533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmarketing","tag-community-management","tag-e-reputation","tag-internet","tag-referencement-2","tag-reputation","tag-veille"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 astuces pour g\u00e9rer son e-r\u00e9putation - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"Apprenez \u00e0 ma\u00eetriser votre e-r\u00e9putation avec nos conseils : veille active, strat\u00e9gie SEO, identification des influenceurs et r\u00e9activit\u00e9 face aux bad buzz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/webmarketing\/4-astuces-pour-gerer-son-e-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 astuces pour g\u00e9rer son e-r\u00e9putation - 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