{"id":2691,"date":"2013-02-13T09:43:47","date_gmt":"2013-02-13T08:43:47","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=2691"},"modified":"2025-05-28T13:14:10","modified_gmt":"2025-05-28T11:14:10","slug":"la-regle-des-3-w-pour-votre-strategie-digitale","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/la-regle-des-3-w-pour-votre-strategie-digitale\/","title":{"rendered":"La r\u00e8gle des 3 \u00ab\u00a0W\u00a0\u00bb pour votre strat\u00e9gie digitale"},"content":{"rendered":"<p style=\"text-align: justify;\">Les r\u00e9seaux sociaux sont devenus bien plus qu&rsquo;un <strong>ph\u00e9nom\u00e8ne de mode.<\/strong> Totalement int\u00e9gr\u00e9s dans les plans de communication des plus grandes soci\u00e9t\u00e9s, ils apparaissent comme un levier efficace durable ce qui se traduit tant au niveau des ventes qu&rsquo;au niveau de la notori\u00e9t\u00e9 des enseignes qui les exploitent. Toutefois, si le succ\u00e8s des <strong>campagnes social media<\/strong> n&rsquo;est plus \u00e0 d\u00e9montrer, certains continuent d&rsquo;investir de l&rsquo;argent sans pour autant bien exploiter les diff\u00e9rentes plateformes. Voici donc quelques conseils qui vous permettront de bien d\u00e9finir vos plans d&rsquo;actions social media. Ils suivent un principe plut\u00f4t simple, qui conviendra tant aux <strong>PME<\/strong> qu&rsquo;aux <strong>grandes entreprises<\/strong> qui souhaitent prendre la parole sur les r\u00e9seaux sociaux : la r\u00e8gle des 3 \u00ab\u00a0W\u00a0\u00bb.<\/p>\n<p style=\"text-align: justify;\">Cet article vient en compl\u00e9ment du billet : <a href=\"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/evitez-les-catastrophes-sur-les-reseaux-sociaux\/\"><span style=\"color: #ff6600;\">\u00c9vitez les catastrophes sur les r\u00e9seaux sociaux<\/span>.<\/a><\/p>\n<h2>Pourquoi (Why)<\/h2>\n<p style=\"text-align: justify;\">Cette question para\u00eet plut\u00f4t simple, mais elle est fondamentale. Avant de vous lancer sur les r\u00e9seaux sociaux vous devez prendre le temps de la r\u00e9flexion. Nous ne le dirons jamais assez : toutes les entreprises ne doivent pas miser sur les r\u00e9seaux sociaux. De m\u00eame, toutes les entreprises n&rsquo;utiliseront pas la m\u00eame r\u00e9seaux. Si l&rsquo;on conseillera l&rsquo;usage de <strong>Pinterest<\/strong> \u00e0 un vendeur en ligne, on recommandera plut\u00f4t le recours \u00e0 <strong>Linkedin<\/strong> ou \u00e0 <strong>Viadeo<\/strong> pour un acteur <strong>B2B<\/strong>. Pour cel\u00e0, rien de plus simple, n&rsquo;h\u00e9sitez pas \u00e0 jeter un \u0153il aux pratiques de votre secteur. Si personne n&rsquo;a tent\u00e9 l&rsquo;exp\u00e9rience jusqu&rsquo;\u00e0 pr\u00e9sent, c&rsquo;est peut-\u00eatre pour une bonne raison.<\/p>\n<h2 style=\"text-align: justify;\">O\u00f9 (Where)<\/h2>\n<p style=\"text-align: justify;\">Ceci est le prolongement des questions que nous amorcions dans le paragraphe pr\u00e9c\u00e9dent avec la question du \u00ab\u00a0pourquoi\u00a0\u00bb. Il n&rsquo;est pas bon de se lancer sur toutes les plateformes en m\u00eame temps. Tr\u00e8s fr\u00e9quemment, seulement une ou deux plateformes seront r\u00e9ellement <strong>pertinentes<\/strong> pour votre activit\u00e9. N&rsquo;h\u00e9sitez pas \u00e0 vous faire conseiller \u00e0 ce sujet par une <span style=\"color: #ff6600;\"><a href=\"https:\/\/www.odw.fr\/expertises\/agence-social-media\/\"><span style=\"color: #ff6600;\">agence de community management<\/span><\/a><\/span>, vous \u00e9conomiserez beaucoup de temps et d&rsquo;argent. Nous vous recommanderons \u00e9galement de vous int\u00e9resser fortement aux principales plateformes que sont <strong>Facebook<\/strong> et <strong>Twitter.<\/strong> Elles sont celles qui s&rsquo;adaptent le mieux \u00e0 la plupart des probl\u00e9matiques business actuelles.<\/p>\n<h2 style=\"text-align: justify;\">What (Quoi)<\/h2>\n<p style=\"text-align: justify;\">Bien plus que les plateformes, la question du contenu publi\u00e9 reste cruciale. Vos publications devront correspondre aux attentes de vos lecteurs. Un contenu de qualit\u00e9 vous permettra de <strong>g\u00e9n\u00e9rer des interactions.<\/strong> Vous devez publier r\u00e9guli\u00e8rement et avec pertinence. Rien ne sert d&rsquo;ouvrir un compte sur un r\u00e9seau social si vous ne l&rsquo;alimentez pas.<\/p>\n<p style=\"text-align: justify;\">Et vous, quelles sont vos astuces pour d\u00e9finir vos <strong>strat\u00e9gies social media<\/strong> ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les r\u00e9seaux sociaux sont devenus bien plus qu&rsquo;un ph\u00e9nom\u00e8ne de mode. Totalement int\u00e9gr\u00e9s dans les plans de communication des plus grandes soci\u00e9t\u00e9s, ils apparaissent comme [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[478,56,137,98],"class_list":["post-2691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","tag-agence-digitale","tag-reseaux-sociaux","tag-social-media","tag-strategie-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La r\u00e8gle des 3 &quot;W&quot; pour votre strat\u00e9gie digitale - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"Optimisez votre strat\u00e9gie digitale gr\u00e2ce \u00e0 la r\u00e8gle des 3 W : Who, What, Where. 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Une m\u00e9thode simple pour mieux cibler vos actions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/la-regle-des-3-w-pour-votre-strategie-digitale\/\" \/>\n<meta property=\"og:site_name\" content=\"Agence digitale ODW\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-13T08:43:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-28T11:14:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/05\/Diapositive12.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gabriel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabriel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/la-regle-des-3-w-pour-votre-strategie-digitale\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/la-regle-des-3-w-pour-votre-strategie-digitale\\\/\"},\"author\":{\"name\":\"Gabriel\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/a18f71e4678ca570a499b8c3f6040c9a\"},\"headline\":\"La r\u00e8gle des 3 \u00ab\u00a0W\u00a0\u00bb pour votre strat\u00e9gie digitale\",\"datePublished\":\"2013-02-13T08:43:47+00:00\",\"dateModified\":\"2025-05-28T11:14:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/la-regle-des-3-w-pour-votre-strategie-digitale\\\/\"},\"wordCount\":473,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/la-regle-des-3-w-pour-votre-strategie-digitale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/05\\\/Diapositive12.jpg\",\"keywords\":[\"agence digitale\",\"r\u00e9seaux sociaux\",\"Social media\",\"strat\u00e9gie digitale\"],\"articleSection\":[\"R\u00e9seaux sociaux\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/la-regle-des-3-w-pour-votre-strategie-digitale\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/la-regle-des-3-w-pour-votre-strategie-digitale\\\/\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/la-regle-des-3-w-pour-votre-strategie-digitale\\\/\",\"name\":\"La r\u00e8gle des 3 \\\"W\\\" pour votre strat\u00e9gie digitale - Agence digitale ODW\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/la-regle-des-3-w-pour-votre-strategie-digitale\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/la-regle-des-3-w-pour-votre-strategie-digitale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/05\\\/Diapositive12.jpg\",\"datePublished\":\"2013-02-13T08:43:47+00:00\",\"dateModified\":\"2025-05-28T11:14:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/a18f71e4678ca570a499b8c3f6040c9a\"},\"description\":\"Optimisez votre strat\u00e9gie digitale gr\u00e2ce \u00e0 la r\u00e8gle des 3 W : Who, What, Where. 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