{"id":2755,"date":"2013-02-19T09:00:47","date_gmt":"2013-02-19T08:00:47","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=2755"},"modified":"2025-05-27T15:12:30","modified_gmt":"2025-05-27T13:12:30","slug":"badbuzz-burger-king-presque-rachete-par-mcdonald","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/badbuzz-burger-king-presque-rachete-par-mcdonald\/","title":{"rendered":"Bad buzz : Burger King (presque) rachet\u00e9 par McDonald"},"content":{"rendered":"<p style=\"text-align: justify;\">Les employ\u00e9s et dirigeants de Burger King ont d\u00fb avoir quelques sueurs froides en ce lundi 18 f\u00e9vrier 2012. Le compte Twitter de l&rsquo;enseigne am\u00e9ricaine de restauration rapide annon\u00e7ait le rachat de la soci\u00e9t\u00e9 par son principal concurrent : Mc Donald&rsquo;s.<\/p>\n<h2 style=\"text-align: justify;\">Le compte Twitter de Burger King pirat\u00e9<\/h2>\n<p style=\"text-align: justify;\">Au cours de ce lundi, le compte Twitter de Burger King a vu son <strong>compte officiel<\/strong> afficher d&rsquo;\u00e9tonnantes informations : le logo McDonald&rsquo;s est apparu en image de profil, l&rsquo;image de fond a \u00e9t\u00e9 remplac\u00e9e par les nuggets de poisson de Mc Donald&rsquo;s, le nom du compte a chang\u00e9 pour celui de McDonalds et le slogan du compte annon\u00e7ait le rachat de l&rsquo;enseigne par Mc Donald&rsquo;s de la phrase suivante : \u00ab\u00a0Compte Twitter officiel de Burger King USA. Vient d&rsquo;\u00eatre vendu \u00e0 McDonalds \u00e0 cause de l&rsquo;\u00e9chec du whopper.\u00a0\u00bb<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2756 aligncenter\" title=\"Twitter Burger King\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/02\/Twitter-Burger-King.png\" alt=\"Twitter Burger King\" width=\"532\" height=\"563\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/02\/Twitter-Burger-King.png 532w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/02\/Twitter-Burger-King-283x300.png 283w\" sizes=\"auto, (max-width: 532px) 100vw, 532px\" \/><\/p>\n<p>Pourtant, il n&rsquo;en est rien, Burger King n&rsquo;a pas \u00e9t\u00e9 rachet\u00e9. Le <strong>compte officiel<\/strong> de l&rsquo;enseigne a en fait \u00e9t\u00e9 <strong>pirat\u00e9<\/strong> ce lundi, ce qui a d&rsquo;ailleurs donn\u00e9 lieu \u00e0 une d\u00e9ferlante de blagues sur les r\u00e9seaux sociaux \u00e0 propos de la s\u00e9curit\u00e9 du mot de passe utilis\u00e9 par l&rsquo;enseigne. Voici d&rsquo;ailleurs quelques conseils qui auraient pu servir \u00e0 <span style=\"color: #ff6600;\"><a href=\"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/evitez-les-catastrophes-sur-les-reseaux-sociaux\/\"><span style=\"color: #ff6600;\">g\u00e9rer ce bad buzz<\/span><\/a><\/span>.<\/p>\n<h2>Les cons\u00e9quences de ce piratage<\/h2>\n<p style=\"text-align: justify;\">Cette situation a dur\u00e9 45 minutes avant que le <strong>compte de la marque<\/strong> ne soit <strong>suspendu<\/strong> vers 19h. L&rsquo;enseigne s&rsquo;est excus\u00e9e, via son directeur de la communication Bryson Thornton, des d\u00e9sagr\u00e9ments caus\u00e9s aux abonn\u00e9s de son compte : \u00ab\u00a0Nous avons travaill\u00e9 (&#8230;) pour suspendre ce compte jusqu&rsquo;\u00e0 ce que nous puissions remettre en place notre site l\u00e9gitime et nos messages authentiques\u00a0\u00bb.<\/p>\n<p style=\"text-align: justify;\">La situation a m\u00eame provoqu\u00e9 un <strong>message de soutien<\/strong> de Mc Donald&rsquo;s \u00e0 son rival qui en a profit\u00e9 pour \u00e9viter toute pol\u00e9mique en assurant n&rsquo;\u00eatre en aucun cas li\u00e9 \u00e0 ce piratage :<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2758  aligncenter\" title=\"Mc Donald's\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/02\/Mc-Donalds.png\" alt=\"Mc Donald's\" width=\"483\" height=\"185\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/02\/Mc-Donalds.png 805w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/02\/Mc-Donalds-300x115.png 300w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><\/p>\n<p style=\"text-align: justify;\">Pourtant, paradoxe de la situation, le <strong>nombre d&rsquo;abonn\u00e9s<\/strong> de la cha\u00eene Burger King a augment\u00e9 de pr\u00e8s de 30% en quelques heures passant de 90 000 \u00e0 plus de 110 000 abonn\u00e9s au moment de la suspension du compte.<\/p>\n<p style=\"text-align: justify;\">Cela d\u00e9montre en tout cas de la fragilit\u00e9 de la protection des donn\u00e9es sur les r\u00e9seaux sociaux. Craignez-vous pour vos donn\u00e9es ?<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les employ\u00e9s et dirigeants de Burger King ont d\u00fb avoir quelques sueurs froides en ce lundi 18 f\u00e9vrier 2012. Le compte Twitter de l&rsquo;enseigne am\u00e9ricaine [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":2767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[675,679,103],"class_list":["post-2755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","tag-bad-buzz","tag-gerer-un-bad-buzz","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bad buzz : Burger King (presque) rachet\u00e9 par McDonald - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"Burger King rachet\u00e9 par McDonald&#039;s ? On y aura presque cru, mais non, cela \u00e9tait un piratage. 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