{"id":2850,"date":"2013-02-26T09:15:06","date_gmt":"2013-02-26T08:15:06","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=2850"},"modified":"2025-08-08T12:05:05","modified_gmt":"2025-08-08T10:05:05","slug":"google-reseau-social-fantome-ou-davenir","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/google-reseau-social-fantome-ou-davenir\/","title":{"rendered":"Google+ : r\u00e9seau social fant\u00f4me ou d’avenir ?"},"content":{"rendered":"

Alors que le r\u00e9seau social revendique plus de 500 millions d’utilisateurs inscrits<\/strong> et plus de 135 millions de comptes actifs, de nombreuses personnes mettent en doute ces chiffres et certains n’h\u00e9sitent pas \u00e0 qualifier Google+ de r\u00e9seau social \u00ab\u00a0fant\u00f4me\u00a0\u00bb<\/strong>. Qu’en est-il r\u00e9ellement ?<\/p>\n

Les r\u00e9sultats des \u00e9tudes contest\u00e9s<\/h2>\n

Les derni\u00e8res \u00e9tudes concernant le trafic des r\u00e9seaux sociaux<\/strong> semblent souvent peu fiables et sont de plus en plus contest\u00e9es<\/strong>. Entre les instituts qui refusent de consid\u00e9rer Google+ dans leur \u00e9tude comme derni\u00e8rement l’a fait le centre de recherche Pew dans son enqu\u00eate<\/span><\/a><\/span>, estimant que les utilisateurs ont d\u00fb mal \u00e0 diff\u00e9rencier les services de Google et le r\u00e9seau social Google+ ; et les instituts qui utilisent des questions orient\u00e9es et\/ou ne d\u00e9voilent pas leur m\u00e9thodologie et comment leur \u00e9chantillon a \u00e9t\u00e9 recueilli\u00a0comme a pu le faire GlobalWebIndex dans son \u00e9tude<\/span><\/a>, il devient tr\u00e8s difficile de trouver des chiffres fiables.<\/p>\n

Confusion entre les diff\u00e9rents services de Google<\/h2>\n

Alors que Google+ se revendique comme le deuxi\u00e8me r\u00e9seau social au monde en termes d’utilisateurs, la r\u00e9alit\u00e9 semble en fait bien plus contrast\u00e9e. En effet, de nombreux utilisateurs sont perdus entre les diff\u00e9rents services de Google<\/strong>\u00a0tels le moteur de recherche, Gmail ou encore Google Docs et ont d\u00fb mal \u00e0 distinguer Google+ de ceux-ci. De surcro\u00eet, ils sont probablement tr\u00e8s nombreux \u00e0 \u00eatre inscrits sur Google+ sans l’avoir r\u00e9ellement d\u00e9sir\u00e9s.<\/p>\n

\"services<\/p>\n

Ainsi, il est tr\u00e8s difficile d’obtenir des chiffres fiables concernant le nombre d’utilisateurs r\u00e9els de Google+. N\u00e9anmoins, il est s\u00fbr que Google+ reste bien loin de Twitter, Pinterest et Facebook en termes de temps moyen pass\u00e9 par utilisateur<\/strong> sur le r\u00e9seau social.<\/p>\n

L’int\u00e9gration des services : un incroyable avantage pour Google+<\/h2>\n

Google+ dispose n\u00e9anmoins d’un incroyable avantage sur les autres r\u00e9seaux sociaux : il b\u00e9n\u00e9ficie de sa tr\u00e8s forte int\u00e9gration aux autres services Google<\/strong>. De ce fait, Google+ devient tr\u00e8s facilement accessible pour un utilisateur d’un des services Google puisqu’il peut directement acc\u00e9der au r\u00e9seau social gr\u00e2ce \u00e0 la barre d’outils Google<\/strong>.<\/p>\n

Par ailleurs, la position dominante<\/strong> de Google comme moteur de recherche<\/strong> est un avantage ind\u00e9niable pour Google+. En effet, les r\u00e9sultats affich\u00e9s sur son moteur de recherche sont r\u00e9guli\u00e8rement remis en cause par certains sites qui reprochent \u00e0 Google de non seulement favoriser ses propres sites et services mais aussi de reprendre du contenu d\u00e9j\u00e0 publi\u00e9. D’autres parts, concernant les r\u00e9sultats de son moteur de recherche, Google semble r\u00e9ellement promouvoir, et ceci de plus en plus, les sites qui disposent d’une page Google+<\/strong> active. Cela va n\u00e9cessairement pousser les r\u00e9f\u00e9renceurs et donc par voie de cons\u00e9quence les clients de ces-derniers \u00e0 ouvrir une page Google+ et \u00e0 l’animer.<\/p>\n

Il est donc tr\u00e8s difficile de d\u00e9terminer un chiffre pr\u00e9cis quant au nombre d’utilisateurs de Google+ qui est probablement bien plus faible qu’annonc\u00e9. N\u00e9anmoins, la volont\u00e9 in\u00e9branlable de Google \u00e0 pousser son r\u00e9seau social devrait finir par porter ses fruits. Pensez-vous que cette strat\u00e9gie est loyale et \u00e9quitable par rapport \u00e0 la concurrence ?<\/p>\n","protected":false},"excerpt":{"rendered":"

Alors que le r\u00e9seau social revendique plus de 500 millions d’utilisateurs inscrits et plus de 135 millions de comptes actifs, de nombreuses personnes mettent en […]<\/p>\n","protected":false},"author":3,"featured_media":2866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[14,793,794],"class_list":["post-2850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","tag-google","tag-reseau-social-fantome","tag-utilisateurs-google"],"yoast_head":"\nGoogle+ : r\u00e9seau social fant\u00f4me ou d'avenir ? - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"Google+ : r\u00e9seau social fant\u00f4me ou un acteur d\u2019avenir ? 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