{"id":2916,"date":"2013-03-05T09:25:15","date_gmt":"2013-03-05T08:25:15","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=2916"},"modified":"2025-08-08T15:13:01","modified_gmt":"2025-08-08T13:13:01","slug":"3-astuces-pour-rendre-une-infographie-virale","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/webmarketing\/3-astuces-pour-rendre-une-infographie-virale\/","title":{"rendered":"3 astuces pour rendre une infographie virale"},"content":{"rendered":"<p style=\"text-align: justify;\">Les infographies sont tr\u00e8s utilis\u00e9es pour promouvoir une information, un contenu, une \u00e9tude ou encore des astuces gr\u00e2ce \u00e0 leur forme <strong>synth\u00e9tique et visuelle<\/strong>. Elles sont tr\u00e8s appr\u00e9ci\u00e9es par les internautes et ont l&rsquo;avantage d&rsquo;avoir un potentiel viral tr\u00e8s important. Voici 3 astuces pour maximiser leur potentiel viral.<\/p>\n<h2>1. Utiliser un contenu de qualit\u00e9<\/h2>\n<p style=\"text-align: justify;\">Une fois de plus, nous ne pouvons que r\u00e9p\u00e9ter\u00a0que le <strong>contenu est roi<\/strong>. C&rsquo;est la cl\u00e9 de toute infographie r\u00e9ussie : le sujet doit \u00eatre de qualit\u00e9 et les sources v\u00e9rifi\u00e9es. De surcro\u00eet, le sujet doit \u00eatre pertinent et d&rsquo;actualit\u00e9 : il doit int\u00e9resser la communaut\u00e9 vis\u00e9e.<\/p>\n<p style=\"text-align: justify;\">Par ailleurs, une infographie doit \u00eatre tr\u00e8s visuelle pour ne pas devenir rapidement illisible. Les informations doivent \u00eatre synth\u00e9tis\u00e9es graphiquement et le texte limit\u00e9 en nombre de caract\u00e8res. Pour en savoir plus, n&rsquo;h\u00e9sitez pas \u00e0 consulter notre article o\u00f9 nous vous donnons quelques conseils pour <span style=\"color: #ff9900;\"><a href=\"https:\/\/www.odw.fr\/blog\/webmarketing\/utilisez-les-infographies-pour-raconter-une-histoire\/\"><span style=\"color: #ff9900;\">r\u00e9aliser une infographie de qualit\u00e9<\/span><\/a><\/span>.<\/p>\n<h2>2. Int\u00e9grer les r\u00e9seaux sociaux<\/h2>\n<p style=\"text-align: justify;\">Afin de promouvoir une infographie, les r\u00e9seaux sociaux peuvent s&rsquo;av\u00e9rer tr\u00e8s efficaces car ils permettent d&rsquo;amorcer sa diffusion, de toucher de nombreux internautes et in fine, \u00e9ventuellement de rendre une infographie virale. Pour ce faire, il suffit de publier le lien de l&rsquo;infographie sur les r\u00e9seaux sociaux avec un <strong>titre accrocheur<\/strong>. Il est pr\u00e9f\u00e9rable que ce dernier soit plut\u00f4t court et il peut \u00eatre judicieux d&rsquo;informer les internautes que votre lien ram\u00e8ne \u00e0 une infographie en incluant dans le titre de votre publication le mot-cl\u00e9 \u00ab\u00a0[infographie]\u00a0\u00bb.<\/p>\n<h2>3. Penser \u00e0 un code d&rsquo;int\u00e9gration<\/h2>\n<p style=\"text-align: justify;\">Au moment de la publication de l&rsquo;infographie, il est conseill\u00e9 d&rsquo;ajouter un code d&rsquo;int\u00e9gration en dessous de celle-ci. Comme cela se fait pour une vid\u00e9o YouTube, ce code permet de partager facilement une infographie car les blogueurs et webmasters peuvent facilement l&rsquo;<strong>int\u00e9grer sur leur blog ou site<\/strong>. Cela est \u00e9galement l&rsquo;occasion d&rsquo;<strong>acqu\u00e9rir un lien<\/strong> vers son site \u00e0 chaque publication sur un site externe.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2917 aligncenter\" title=\"code int\u00e9gration\" alt=\"code int\u00e9gration\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/03\/code-int\u00e9gration.png\" width=\"493\" height=\"78\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/03\/code-int\u00e9gration.png 770w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/03\/code-int\u00e9gration-300x47.png 300w\" sizes=\"auto, (max-width: 493px) 100vw, 493px\" \/><\/p>\n<p>Avez-vous d&rsquo;autres solutions pour rendre une infographie virale ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les infographies sont tr\u00e8s utilis\u00e9es pour promouvoir une information, un contenu, une \u00e9tude ou encore des astuces gr\u00e2ce \u00e0 leur forme synth\u00e9tique et visuelle. Elles [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":1025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[184,806],"class_list":["post-2916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmarketing","tag-infographie","tag-viralite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 astuces pour rendre une infographie virale - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"3 astuces efficaces pour maximiser la viralit\u00e9 de vos infographies : contenu de qualit\u00e9, diffusion sur r\u00e9seaux sociaux et code d\u2019int\u00e9gration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/webmarketing\/3-astuces-pour-rendre-une-infographie-virale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 astuces pour rendre une infographie virale - 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