{"id":2953,"date":"2013-03-08T09:49:37","date_gmt":"2013-03-08T08:49:37","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=2953"},"modified":"2025-08-07T15:45:05","modified_gmt":"2025-08-07T13:45:05","slug":"construire-de-bons-liens-infographie","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/referencement\/construire-de-bons-liens-infographie\/","title":{"rendered":"Construire de bons liens"},"content":{"rendered":"<p>Le \u00ab\u00a0<strong>netlinking<\/strong>\u00a0\u00bb ou l&rsquo;art de construire des liens est une \u00e9tape \u00e0 ne pas n\u00e9gliger pour <strong>am\u00e9liorer le <a href=\"https:\/\/www.odw.fr\/expertises\/agence-seo\/\">r\u00e9f\u00e9rencement naturel<\/a><\/strong> de son site.\u00a0Cependant, il existe certaines <strong>bonnes pratiques<\/strong> et des strat\u00e9gies \u00e0 \u00e9viter.<\/p>\n<p>Le but est de construire des liens de mani\u00e8re <strong>\u00e9thique<\/strong> en g\u00e9n\u00e9rant des liens pertinents et de qualit\u00e9. Ainsi, lors de la mise \u00e0 jour Penguin, Google a sanctionn\u00e9 les sites qui pratiquaient un \u00ab\u00a0r\u00e9f\u00e9rencement abusif\u00a0\u00bb alors qu&rsquo;il a valoris\u00e9 ceux dont les liens lui semblaient les plus spontan\u00e9s. Il est donc aujourd&rsquo;hui primordial de s&rsquo;attacher \u00e0 obtenir des <strong>liens de qualit\u00e9<\/strong>, c&rsquo;est-\u00e0-dire des liens provenant de <strong>sites ayant une bonne r\u00e9putation<\/strong> et sur une <strong>th\u00e9matique similaire<\/strong> \u00e0 celle de votre site.<\/p>\n<p>Et vous, quelle strat\u00e9gie adoptez-vous pour le r\u00e9f\u00e9rencement naturel de votre site ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le \u00ab\u00a0netlinking\u00a0\u00bb ou l&rsquo;art de construire des liens est une \u00e9tape \u00e0 ne pas n\u00e9gliger pour am\u00e9liorer le r\u00e9f\u00e9rencement naturel de son site.\u00a0Cependant, il existe [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":2961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[14,809,80,79,11],"class_list":["post-2953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referencement","tag-google","tag-google-penguin","tag-liens","tag-netlinking","tag-referencement-naturel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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