{"id":3058,"date":"2013-03-22T11:52:11","date_gmt":"2013-03-22T10:52:11","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=3058"},"modified":"2025-05-28T13:26:55","modified_gmt":"2025-05-28T11:26:55","slug":"content-marketing-ce-qui-marche-en-2013","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/webmarketing\/content-marketing-ce-qui-marche-en-2013\/","title":{"rendered":"Content Marketing : ce qui marche en 2013"},"content":{"rendered":"

Plus que jamais, Google valorise le contenu de qualit\u00e9<\/strong>. Et pour cause,\u00a0le contenu est le noyau dur d\u2019une pr\u00e9sence sur le Web. C\u2019est lui qui attire les lecteurs, qui les fid\u00e9lise et qui renforce la cr\u00e9dibilit\u00e9<\/strong> de toute entreprise. Alors, quels sont les types de contenu qui fonctionnent pour valoriser son activit\u00e9 ?<\/p>\n

1. Les infographies<\/h2>\n

Tr\u00e8s populaires, les infographies ne semblent pas lasser les internautes. Pratiques et visuelles, elles permettent de synth\u00e9tiser<\/strong> en une seule image des donn\u00e9es souvent complexes ou chiffr\u00e9es. Attirant l\u2019oeil sur l\u2019essentiel, une bonne infographie est avant tout synth\u00e9tique, a\u00e9r\u00e9e et soign\u00e9e au niveau de la charte graphique<\/span><\/a><\/span><\/span>. Faciles \u00e0 partager et engageantes, les infographies sont reines sur les r\u00e9seaux sociaux, Pinterest<\/strong> en t\u00eate.<\/p>\n

\"exemple_infographie\"<\/p>\n

2. Les posts de blogs<\/h2>\n

Classiques ind\u00e9tronables, les posts de blogs sont un bon moyen de promouvoir son activit\u00e9. La possibilit\u00e9 d\u2019\u00eatre r\u00e9gulier<\/strong> dans ses publications est l\u2019un des atouts des blogs : des posts fr\u00e9quents et qualitatifs encourageront la fid\u00e9lit\u00e9 des lecteurs.<\/p>\n

Ecrire des posts sur son propre blog c\u2019est bien, contribuer \u00e0 d\u2019autres blogs<\/strong>, c\u2019est encore mieux. Diffuser son expertise en dehors de ses propres outils de promotion assoit la cr\u00e9dibilit\u00e9 d\u2019une entreprise et renforce sa visibilit\u00e9 sur le Web. Qui plus est, les lecteurs auront tendance \u00e0 valoriser les contributeurs ext\u00e9rieurs en leur conf\u00e9rant un statut d\u2019expert<\/strong>.<\/p>\n

3. Les images<\/h2>\n

Cela peut sembler \u00e9vident, mais les images repr\u00e9sentent un contenu engageant pour les internautes. Indispensables pour communiquer autour d\u2019une marque, des images fortes cr\u00e9ent de l\u2019\u00e9motion<\/strong> et incitent au partage<\/strong>.<\/p>\n

4. Les \u00e9tudes de cas<\/h2>\n

Les \u00e9tudes de cas sont utiles au Marketing d\u2019une entreprise : elles peuvent constituer des d\u00e9monstrations concr\u00e8tes de l\u2019utilit\u00e9 d\u2019un produit . Une \u00e9tude de cas est convaincante car elle est en prise directe avec le r\u00e9el.<\/p>\n

5. Les t\u00e9moignages<\/h2>\n

Quoi de mieux que les t\u00e9moignages de consommateurs satisfaits<\/strong> pour en convaincre de nouveaux ? Un t\u00e9moignage d\u2019un utilisateur est prescripteur<\/strong> parce qu\u2019il parle concr\u00e8tement des b\u00e9n\u00e9fices d\u2019un service. Si ces t\u00e9moignages proviennent d\u2019experts dans le domaine concern\u00e9, c\u2019est encore mieux.<\/p>\n

6. Les m\u00e8mes<\/h2>\n

Distrayants et f\u00e9d\u00e9rateurs, les m\u00e8mes<\/span><\/a><\/span>, ces images d\u00e9tourn\u00e9es de leur sens initial, se propagent comme une tra\u00een\u00e9e de poudre sur Internet. Utiliser des m\u00e8mes pour promouvoir son activit\u00e9 peut \u00eatre une strat\u00e9gie originale pour attirer l\u2019attention de sa cible. Orange, par exemple, publie ses m\u00e8mes pr\u00e9f\u00e9r\u00e9s sur sa page Facebook.<\/p>\n

7. Les guides<\/h2>\n

Les guides (\u201cComment g\u00e9rer sa pr\u00e9sence sur le Web ?\u201d, \u201cComment r\u00e9ussir une infographie?\u00a0\u00bb…) sont tr\u00e8s appr\u00e9ci\u00e9s par les lecteurs. Ils leur donnent des conseils organis\u00e9s pour atteindre un objectif pr\u00e9cis<\/strong> et positionnent leur auteur en tant qu’expert de son sujet.<\/p>\n

\"how_to\"<\/p>\n

source : socialmouths.com<\/p>\n<\/div>\n

8. Les videos<\/h2>\n

Les vid\u00e9os ont un potentiel viral consid\u00e9rable<\/strong>. De plus, elles constituent un canal id\u00e9al pour diffuser du contenu original : interviews, guides pratiques, d\u00e9monstrations d\u2019un produit.<\/p>\n


\n<\/b><\/b>Avec tous ces contenus \u00e0 disposition, les entreprises n\u2019ont plus que l\u2019embarras du choix pour promouvoir leur activit\u00e9. Et vous, avez-vous d\u2019autres astuces pour parler de votre entreprise sur Internet ?<\/p>\n

source : Socialmouths<\/p>\n","protected":false},"excerpt":{"rendered":"

Plus que jamais, Google valorise le contenu de qualit\u00e9. Et pour cause,\u00a0le contenu est le noyau dur d\u2019une pr\u00e9sence sur le Web. C\u2019est lui qui […]<\/p>\n","protected":false},"author":3,"featured_media":2103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[75,825,65,766,442],"class_list":["post-3058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmarketing","tag-blog","tag-content-marketing","tag-contenu","tag-infographies","tag-videos"],"yoast_head":"\nContent Marketing : ce qui marche en 2013 - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"Retour sur les bonnes pratiques du content marketing en 2013 : formats, canaux et strat\u00e9gies qui ont marqu\u00e9 l\u2019ann\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/webmarketing\/content-marketing-ce-qui-marche-en-2013\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing : ce qui marche en 2013 - 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