{"id":3155,"date":"2013-04-03T10:59:47","date_gmt":"2013-04-03T08:59:47","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=3155"},"modified":"2025-08-08T11:56:33","modified_gmt":"2025-08-08T09:56:33","slug":"facebook-et-le-social-gaming","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/facebook-et-le-social-gaming\/","title":{"rendered":"Facebook et le social gaming"},"content":{"rendered":"<p dir=\"ltr\" style=\"text-align: justify;\">Un usager de Facebook sur 5 joue \u00e0 des jeux propos\u00e9s par le site. R\u00e9v\u00e9lant <strong>la port\u00e9e du \u201csocial gaming\u201d<\/strong>, cette statistique a de quoi impressionner, surtout quand on sait que Facebook a r\u00e9alis\u00e9 <strong>2,8 milliards de CA<\/strong> rien qu\u2019avec ses jeux en ligne. Cependant, l\u2019annonce r\u00e9cente de <span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a href=\"https:\/\/www.zynga.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6600; text-decoration: underline;\">Zynga<\/span><\/a><\/span><\/span>, principal partenaire et \u00e9diteur de jeux, de rendre disponible ses applications sans passer par Facebook pourrait changer la donne.<\/p>\n<h2 style=\"text-align: justify;\">Un secteur jeune et prometteur<\/h2>\n<p style=\"text-align: justify;\">200 jeux pr\u00e9sents sur Facebook comptent plus d\u2019un million d\u2019utilisateurs : cette <strong>success story<\/strong> ne profite pas qu\u2019\u00e0 Facebook. En effet, les d\u00e9veloppeurs des jeux peuvent eux aussi se f\u00e9liciter de ces chiffres, car sur les 2,8 millions de CA engendr\u00e9s par le <span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a href=\"https:\/\/www.odw.fr\/expertises\/agence-social-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6600; text-decoration: underline;\">r\u00e9seau social<\/span><\/a><\/span><\/span>, 2 millions sont redistribu\u00e9s aux d\u00e9veloppeurs.\u00a0Pourtant, au dernier trimestre 2012, la situation semblait critique : nombreux \u00e9taient ceux qui clamaient la fin des jeux sociaux quand Mark Zuckerberg avait annonc\u00e9 que l\u2019activit\u00e9 de Zynga \u00e9tait en recul de 20%. Et pour cause, la <strong>concurrence<\/strong> est rude : les grands \u00e9diteurs de jeux proposent des applications pour smartphones et tablettes, des entreprises prometteuses tels que Kojobo ou Iscool se d\u00e9veloppent.\u00a0Par ailleurs, si l\u2019achat de contenu payant pour les jeux a mis du temps a d\u00e9marr\u00e9, Facebook peut d\u00e9sormais se rassurer : entre 2012 et 2013, le nombre d\u2019internautes qui <strong>paient du contenu additionnel pour jouer a augment\u00e9 de 24%.<\/strong><\/p>\n<div id=\"attachment_3158\" style=\"width: 438px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/04\/farmville.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3158\" class=\" wp-image-3158 \" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/04\/farmville.png\" alt=\"farmville\" width=\"428\" height=\"244\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/04\/farmville.png 612w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/04\/farmville-300x170.png 300w\" sizes=\"auto, (max-width: 428px) 100vw, 428px\" \/><\/a><\/p>\n<p id=\"caption-attachment-3158\" class=\"wp-caption-text\">300 millions de joueurs ont \u00e9t\u00e9 s\u00e9duits par Farmville, l&rsquo;application d\u00e9velopp\u00e9e par Zynga.<\/p>\n<\/div>\n<h2 style=\"text-align: justify;\">Un march\u00e9 mieux structur\u00e9<\/h2>\n<p style=\"text-align: justify;\">Depuis les d\u00e9buts du social gaming, le march\u00e9 des jeux s\u2019est consid\u00e9rablement <strong>structur\u00e9 et professionnalis\u00e9<\/strong>. Les petites entreprises se font massivement rachet\u00e9es, acc\u00e9l\u00e9rant les possibilit\u00e9s de d\u00e9velopper des revenus. Les plus gros acteurs de se secteur \u00e9tablissent des \u00e9quipes d\u00e9di\u00e9es pour d\u00e9velopper <strong>la mon\u00e9tisation des jeux et leur \u00e9volution<\/strong>.<\/p>\n<h2 style=\"text-align: justify;\">Le mobile en pleine expansion<\/h2>\n<p style=\"text-align: justify;\">L\u2019un des facteurs de succ\u00e8s du social gaming est li\u00e9 au d\u00e9veloppement de ces jeux sur <strong>les terminaux mobiles<\/strong>. Par exemple, sur l\u2019App store, plus de la moiti\u00e9 des applications les plus vendues sont des jeux Facebook. De fait, les jeux d\u00e9velopp\u00e9s sur Facebook sont adapt\u00e9s aux usages nomades impliqu\u00e9s par le mobile.\u00a0Surfant sur cette vague, Mark Zuckerberg a annonc\u00e9 que Facebook d\u00e9dierait prochainement une <strong>section aux jeux en ligne dans sa Timeline<\/strong>. Le but : mettre en avant et partager ses jeux pr\u00e9f\u00e9r\u00e9s avec ses amis. Serait-ce une mani\u00e8re de pr\u00e9venir la migration des usagers sur la future plateforme de Zynga ou simplement une volont\u00e9 d\u2019affirmer la confiance accord\u00e9e au social Gaming ?<\/p>\n<p style=\"text-align: justify;\">Et vous, \u00eates-vous adeptes des jeux en ligne sur Facebook \u00a0? Etes-vous confiants quant \u00e0 l\u2019avenir de ce secteur ?<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Un usager de Facebook sur 5 joue \u00e0 des jeux propos\u00e9s par le site. R\u00e9v\u00e9lant la port\u00e9e du \u201csocial gaming\u201d, cette statistique a de quoi [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":3156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[837,836,29,666,835],"class_list":["post-3155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","tag-apllications","tag-developpeurs","tag-facebook","tag-mobile","tag-social-gaming"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook et le social gaming - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"Un utilisateur Facebook sur cinq joue \u00e0 des jeux sociaux. 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