{"id":3203,"date":"2013-04-10T09:10:03","date_gmt":"2013-04-10T07:10:03","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=3203"},"modified":"2025-05-28T13:38:42","modified_gmt":"2025-05-28T11:38:42","slug":"pourquoi-creer-une-communaute-google","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/pourquoi-creer-une-communaute-google\/","title":{"rendered":"Pourquoi cr\u00e9er une communaut\u00e9 Google+ ?"},"content":{"rendered":"<p dir=\"ltr\" style=\"text-align: justify;\">Alors que Google + gagne peu \u00e0 peu du terrain en France selon la derni\u00e8re \u00e9tude de l&rsquo;<span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a href=\"https:\/\/www.ifop.com\/\" target=\"blank\" rel=\"noopener\"><span style=\"color: #ff6600; text-decoration: underline;\">IFOP<\/span><\/a><\/span><\/span>, un nombre croissant d\u2019internautes se penche sur les cl\u00e9s de son fonctionnement.\u00a0Au coeur des caract\u00e9ristiques de ce r\u00e9seau se trouvent les <strong>communaut\u00e9s Google +<\/strong>. De quoi s&rsquo;agit il exactement et quels <strong>b\u00e9n\u00e9fices<\/strong> d\u00e9coulent de la cr\u00e9ation d\u2019une telle communaut\u00e9 ?<\/p>\n<h2 style=\"text-align: justify;\">Zoom sur les communaut\u00e9s Google+<\/h2>\n<p style=\"text-align: justify;\">Si ce r\u00e9seau suscite des <span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a href=\"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/google-reseau-social-fantome-ou-davenir\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6600; text-decoration: underline;\">controverses<\/span><\/a><\/span><\/span>, Google+ \u00a0est r\u00e9put\u00e9 pour la <strong>qualit\u00e9 des \u00e9changes<\/strong> qu\u2019on y trouve et le doit en partie \u00e0 ses communaut\u00e9s. En effet, ces espaces au sein desquels les internautes peuvent \u00e9changer des informations et discuter autour d\u2019une <strong>th\u00e9matique pr\u00e9cise<\/strong>, donnent lieu \u00e0 des \u00e9changes informels, g\u00e9n\u00e9ralement qualitatifs.\u00a0A la diff\u00e9rence des pages Google+, les communaut\u00e9s ne sont pas destin\u00e9es aux marques mais bien aux usagers du r\u00e9seau qui partagent un m\u00eame int\u00e9r\u00eat.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-3205\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/04\/G+mobile.png\" alt=\"G+mobile\" width=\"384\" height=\"204\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/04\/G+mobile.png 548w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/04\/G+mobile-300x159.png 300w\" sizes=\"auto, (max-width: 384px) 100vw, 384px\" \/><\/p>\n<h2 style=\"text-align: justify;\">Google+ : tirer parti des communaut\u00e9s<\/h2>\n<p style=\"text-align: justify;\">Google+ a ainsi la r\u00e9putation d\u2019\u00eatre un r\u00e9seau qui attire les <strong>professionnels<\/strong>, f\u00e9d\u00e9rant les communaut\u00e9s autour de th\u00e9matiques plut\u00f4t orient\u00e9es high-tech et marketing.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">D\u00e8s lors, de premiers avantages se d\u00e9gagent :<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">&#8211; Les personnes int\u00e9ress\u00e9es par la m\u00eame th\u00e9matique sont facilement mises en relation gr\u00e2ce aux communaut\u00e9s Google +, ce qui peut conduire \u00e0 des <strong>relations d\u2019affaires<\/strong>.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">&#8211; Par ailleurs, animer une communaut\u00e9 permet de se positionner en <strong>expert<\/strong> sur un sujet donn\u00e9, et de gagner en cr\u00e9dibilit\u00e9 devant d\u2019\u00e9ventuels recruteurs ou partenaires.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Les communaut\u00e9s Google+ sont \u00e9galement int\u00e9ressantes en termes de r\u00e9f\u00e9rencement : ainsi, Google indexe les communaut\u00e9s par mots-clefs. Ces derni\u00e8res sont d\u2019ailleurs tr\u00e8s faciles \u00e0 trouver au sein du r\u00e9seau.\u00a0Une communaut\u00e9 de r\u00e9f\u00e9rence peut en outre constituer un <strong>canal d\u2019informations<\/strong> \u00e0 part enti\u00e8re. Les notifications r\u00e9guli\u00e8res transforment une communaut\u00e9 en source de veille sur des sujets pointus.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Pour ceux qui souhaitent faire la<strong> promotion<\/strong> d\u2019un \u00e9v\u00e8nement en particulier (festival de musique, colloques&#8230;), une communaut\u00e9 peut s\u2019av\u00e9rer utile pour tenir les participants au courant des actualit\u00e9s et faire un point une fois que l\u2019\u00e9v\u00e8nement a eu lieu.<\/p>\n<p style=\"text-align: justify;\"><b><b>\u00a0<\/b><\/b><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Alors, pr\u00eats \u00e0 \u00e9changer autour de vos sujets de pr\u00e9dilection ? Et si c\u2019est d\u00e9j\u00e0 le cas, quels avantages trouvez-vous aux communaut\u00e9s Google+ ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alors que Google + gagne peu \u00e0 peu du terrain en France selon la derni\u00e8re \u00e9tude de l&rsquo;IFOP, un nombre croissant d\u2019internautes se penche sur [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":2866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[841,839,840,794],"class_list":["post-3203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","tag-b2b","tag-commuautes-google","tag-echanges-professionnels","tag-utilisateurs-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi cr\u00e9er une communaut\u00e9 Google+ ? - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"Cr\u00e9er une communaut\u00e9 Google+ permettait de f\u00e9d\u00e9rer vos audiences autour de vos contenus et d\u2019optimiser votre visibilit\u00e9 en ligne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/pourquoi-creer-une-communaute-google\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi cr\u00e9er une communaut\u00e9 Google+ ? - Agence digitale ODW\" \/>\n<meta property=\"og:description\" content=\"Cr\u00e9er une communaut\u00e9 Google+ permettait de f\u00e9d\u00e9rer vos audiences autour de vos contenus et d\u2019optimiser votre visibilit\u00e9 en ligne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/pourquoi-creer-une-communaute-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Agence digitale ODW\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-10T07:10:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-28T11:38:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/02\/google+.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alexandre Vernier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@4lex_ODW\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexandre Vernier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/pourquoi-creer-une-communaute-google\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/pourquoi-creer-une-communaute-google\\\/\"},\"author\":{\"name\":\"Alexandre Vernier\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/6e32eef6f7dac56f10a8160652915ef6\"},\"headline\":\"Pourquoi cr\u00e9er une communaut\u00e9 Google+ ?\",\"datePublished\":\"2013-04-10T07:10:03+00:00\",\"dateModified\":\"2025-05-28T11:38:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/pourquoi-creer-une-communaute-google\\\/\"},\"wordCount\":419,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/pourquoi-creer-une-communaute-google\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/google+.png\",\"keywords\":[\"B2B\",\"commuaut\u00e9s google+\",\"\u00e9changes professionnels\",\"utilisateurs google+\"],\"articleSection\":[\"R\u00e9seaux sociaux\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/pourquoi-creer-une-communaute-google\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/pourquoi-creer-une-communaute-google\\\/\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/pourquoi-creer-une-communaute-google\\\/\",\"name\":\"Pourquoi cr\u00e9er une communaut\u00e9 Google+ ? - Agence digitale ODW\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/pourquoi-creer-une-communaute-google\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/pourquoi-creer-une-communaute-google\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/google+.png\",\"datePublished\":\"2013-04-10T07:10:03+00:00\",\"dateModified\":\"2025-05-28T11:38:42+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/6e32eef6f7dac56f10a8160652915ef6\"},\"description\":\"Cr\u00e9er une communaut\u00e9 Google+ permettait de f\u00e9d\u00e9rer vos audiences autour de vos contenus et d\u2019optimiser votre visibilit\u00e9 en ligne.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/pourquoi-creer-une-communaute-google\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/pourquoi-creer-une-communaute-google\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/pourquoi-creer-une-communaute-google\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/google+.png\",\"contentUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/google+.png\",\"width\":600,\"height\":400,\"caption\":\"google+\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/pourquoi-creer-une-communaute-google\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pourquoi cr\u00e9er une communaut\u00e9 Google+ ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/\",\"name\":\"Agence digitale ODW\",\"description\":\"Conseil en communication digitale\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/6e32eef6f7dac56f10a8160652915ef6\",\"name\":\"Alexandre Vernier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-Photo-Alexandre-Vernier-96x96.png\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-Photo-Alexandre-Vernier-96x96.png\",\"contentUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-Photo-Alexandre-Vernier-96x96.png\",\"caption\":\"Alexandre Vernier\"},\"description\":\"Fondateur de l'agence ODW. Je conseille les entreprises dans l'\u00e9laboration et la mise en place de leur strat\u00e9gie de communication et digitale. \u00a0 www.odw.fr\",\"sameAs\":[\"https:\\\/\\\/www.odw.fr\",\"https:\\\/\\\/x.com\\\/4lex_ODW\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pourquoi cr\u00e9er une communaut\u00e9 Google+ ? - Agence digitale ODW","description":"Cr\u00e9er une communaut\u00e9 Google+ permettait de f\u00e9d\u00e9rer vos audiences autour de vos contenus et d\u2019optimiser votre visibilit\u00e9 en ligne.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/pourquoi-creer-une-communaute-google\/","og_locale":"fr_FR","og_type":"article","og_title":"Pourquoi cr\u00e9er une communaut\u00e9 Google+ ? - Agence digitale ODW","og_description":"Cr\u00e9er une communaut\u00e9 Google+ permettait de f\u00e9d\u00e9rer vos audiences autour de vos contenus et d\u2019optimiser votre visibilit\u00e9 en ligne.","og_url":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/pourquoi-creer-une-communaute-google\/","og_site_name":"Agence digitale ODW","article_published_time":"2013-04-10T07:10:03+00:00","article_modified_time":"2025-05-28T11:38:42+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/02\/google+.png","type":"image\/png"}],"author":"Alexandre Vernier","twitter_card":"summary_large_image","twitter_creator":"@4lex_ODW","twitter_misc":{"\u00c9crit par":"Alexandre Vernier","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/pourquoi-creer-une-communaute-google\/#article","isPartOf":{"@id":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/pourquoi-creer-une-communaute-google\/"},"author":{"name":"Alexandre Vernier","@id":"https:\/\/www.odw.fr\/blog\/#\/schema\/person\/6e32eef6f7dac56f10a8160652915ef6"},"headline":"Pourquoi cr\u00e9er une communaut\u00e9 Google+ ?","datePublished":"2013-04-10T07:10:03+00:00","dateModified":"2025-05-28T11:38:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/pourquoi-creer-une-communaute-google\/"},"wordCount":419,"commentCount":0,"image":{"@id":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/pourquoi-creer-une-communaute-google\/#primaryimage"},"thumbnailUrl":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/02\/google+.png","keywords":["B2B","commuaut\u00e9s google+","\u00e9changes professionnels","utilisateurs google+"],"articleSection":["R\u00e9seaux sociaux"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/pourquoi-creer-une-communaute-google\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/pourquoi-creer-une-communaute-google\/","url":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/pourquoi-creer-une-communaute-google\/","name":"Pourquoi cr\u00e9er une communaut\u00e9 Google+ ? - Agence digitale ODW","isPartOf":{"@id":"https:\/\/www.odw.fr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/pourquoi-creer-une-communaute-google\/#primaryimage"},"image":{"@id":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/pourquoi-creer-une-communaute-google\/#primaryimage"},"thumbnailUrl":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/02\/google+.png","datePublished":"2013-04-10T07:10:03+00:00","dateModified":"2025-05-28T11:38:42+00:00","author":{"@id":"https:\/\/www.odw.fr\/blog\/#\/schema\/person\/6e32eef6f7dac56f10a8160652915ef6"},"description":"Cr\u00e9er une communaut\u00e9 Google+ permettait de f\u00e9d\u00e9rer vos audiences autour de vos contenus et d\u2019optimiser votre visibilit\u00e9 en ligne.","breadcrumb":{"@id":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/pourquoi-creer-une-communaute-google\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/pourquoi-creer-une-communaute-google\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/pourquoi-creer-une-communaute-google\/#primaryimage","url":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/02\/google+.png","contentUrl":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/02\/google+.png","width":600,"height":400,"caption":"google+"},{"@type":"BreadcrumbList","@id":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/pourquoi-creer-une-communaute-google\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.odw.fr\/blog\/"},{"@type":"ListItem","position":2,"name":"Pourquoi cr\u00e9er une communaut\u00e9 Google+ ?"}]},{"@type":"WebSite","@id":"https:\/\/www.odw.fr\/blog\/#website","url":"https:\/\/www.odw.fr\/blog\/","name":"Agence digitale ODW","description":"Conseil en communication digitale","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.odw.fr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.odw.fr\/blog\/#\/schema\/person\/6e32eef6f7dac56f10a8160652915ef6","name":"Alexandre Vernier","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2025\/05\/cropped-Photo-Alexandre-Vernier-96x96.png","url":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2025\/05\/cropped-Photo-Alexandre-Vernier-96x96.png","contentUrl":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2025\/05\/cropped-Photo-Alexandre-Vernier-96x96.png","caption":"Alexandre Vernier"},"description":"Fondateur de l'agence ODW. Je conseille les entreprises dans l'\u00e9laboration et la mise en place de leur strat\u00e9gie de communication et digitale. \u00a0 www.odw.fr","sameAs":["https:\/\/www.odw.fr","https:\/\/x.com\/4lex_ODW"]}]}},"_links":{"self":[{"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/posts\/3203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/comments?post=3203"}],"version-history":[{"count":0,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/posts\/3203\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/media\/2866"}],"wp:attachment":[{"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/media?parent=3203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/categories?post=3203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/tags?post=3203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}