{"id":3509,"date":"2013-06-11T09:15:27","date_gmt":"2013-06-11T07:15:27","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=3509"},"modified":"2025-05-28T13:45:40","modified_gmt":"2025-05-28T11:45:40","slug":"les-7-profils-types-des-fans-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-7-profils-types-des-fans-sur-les-reseaux-sociaux\/","title":{"rendered":"[Infographie] Les 7 profils types des fans sur les r\u00e9seaux sociaux"},"content":{"rendered":"<p style=\"text-align: justify;\">Vous avez certainement d\u00fb le remarquer, les fans sur les r\u00e9seaux sociaux r\u00e9agissent de mani\u00e8re tr\u00e8s diff\u00e9rentes, n&rsquo;attendent pas tous la m\u00eame chose des marques et n&rsquo;utilisent pas tous de la m\u00eame mani\u00e8re la page ou le compte des marques. Ainsi, certains se contentent de suivre l&rsquo;actualit\u00e9 d&rsquo;une marque pendant que d&rsquo;autres fans attendent les bons plans des marques ou pr\u00e9f\u00e8rent diffuser leur exp\u00e9rience avec le produit ou le service d&rsquo;une marque. <span style=\"color: #ff6600;\"><a href=\"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/a-lecoute-des-reseaux-sociaux-mieux-cerner-les-attentes-de-sa-cible\/\"><span style=\"color: #ff6600;\">Suivre l&rsquo;attitude et les remarques de ses fans<\/span><\/a><\/span> est tr\u00e8s important car cela permet de mieux cerner les attentes de sa cible.<\/p>\n<p style=\"text-align: justify;\">L&rsquo;entreprise <span style=\"color: #ff6600;\"><a href=\"https:\/\/localiq.com\/reachlocal-is-now-localiq\/\"><span style=\"color: #ff6600;\">ReachLocal<\/span><\/a><\/span> a ainsi essay\u00e9 de dresser une typologie des fans des marques sur les r\u00e9seaux sociaux en les classant en 7 grandes familles.\u00a0L&rsquo;aspect int\u00e9ressant de cette infographie est qu&rsquo;elle a certes le m\u00e9rite d&rsquo;identifier <strong>7 grandes cat\u00e9gories de fans<\/strong>, mais surtout elle donne des <strong>solutions pour int\u00e9resser<\/strong> chacun d&rsquo;entre eux une fois qu&rsquo;ils ont \u00e9t\u00e9 identifi\u00e9s.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/06\/7-profils-types-de-fans-sur-les-r\u00e9seaux-sociaux.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-3510\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/06\/7-profils-types-de-fans-sur-les-r\u00e9seaux-sociaux.jpg\" alt=\"7 profils types de fans sur les r\u00e9seaux sociaux\" width=\"567\" height=\"3893\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/06\/7-profils-types-de-fans-sur-les-r\u00e9seaux-sociaux.jpg 900w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/06\/7-profils-types-de-fans-sur-les-r\u00e9seaux-sociaux-149x1024.jpg 149w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous avez certainement d\u00fb le remarquer, les fans sur les r\u00e9seaux sociaux r\u00e9agissent de mani\u00e8re tr\u00e8s diff\u00e9rentes. L&rsquo;entreprise ReachLocal a essay\u00e9 de les cat\u00e9goriser en [&#8230;]<\/p>\n","protected":false},"author":6,"featured_media":3510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[30,872],"class_list":["post-3509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","tag-fans-facebook","tag-fans-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Infographie] Les 7 profils types des fans sur les r\u00e9seaux sociaux - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les 7 profils types de fans sur les r\u00e9seaux sociaux et adaptez votre strat\u00e9gie pour mieux engager chaque segment d\u2019audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-7-profils-types-des-fans-sur-les-reseaux-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Infographie] Les 7 profils types des fans sur les r\u00e9seaux sociaux - 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