{"id":3664,"date":"2013-09-26T09:37:26","date_gmt":"2013-09-26T07:37:26","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=3664"},"modified":"2025-08-08T13:04:54","modified_gmt":"2025-08-08T11:04:54","slug":"les-hashtags-sur-facebook-mode-demploi","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-hashtags-sur-facebook-mode-demploi\/","title":{"rendered":"Les hashtags sur Facebook : mode d&#8217;emploi"},"content":{"rendered":"<p>Devant le succ\u00e8s des hashtags sur Twitter, Mark Zuckerberg\u00a0a r\u00e9cemment d\u00e9cid\u00e9 d&rsquo;incorporer cet outil \u00e0 son r\u00e9seau social. Ainsi, le 12 juin dernier, les hashtags sont arriv\u00e9s sur Facebook. Bien qu&rsquo;ils ne rencontrent pas encore le succ\u00e8s escompt\u00e9, leur <strong>potentiel tant viral que marketing<\/strong> est ind\u00e9niable.<\/p>\n<h2>Comment fonctionnent les hashtags Facebook ?<\/h2>\n<p>Le fonctionnement et l&rsquo;utilisation d&rsquo;un hashtag sur Facebook est similaire \u00e0 ce qui se fait sur Twitter. Le hashtag transforme l&rsquo;expression qui suit directement le caract\u00e8re # en un <strong>lien cliquable<\/strong>. Il suffit alors d&rsquo;appuyer dessus pour d\u00e9couvrir une liste de publications ayant utilis\u00e9es le m\u00eame hashtag. Il est aussi tout \u00e0 fait possible d&rsquo;effectuer une <strong>recherche en se basant sur un hashtag<\/strong> ou bien de voir ceux provenant d&rsquo;autres sites. Facebook donne d&rsquo;ailleurs quelques <span style=\"color: #ff9900;\"><a href=\"https:\/\/www.facebook.com\/help\/587836257914341\"><span style=\"color: #ff9900;\">conseils sur l&rsquo;utilisation des hashtags sur son site<\/span><\/a><\/span>.<\/p>\n<h2>Quel potentiel pour les hashtags Facebook ?<\/h2>\n<p>La volont\u00e9 de Facebook, qui regroupe <strong>1,1 milliard d&rsquo;utilisateurs actifs<\/strong> (soit 5 fois plus que Twitter), de les int\u00e9grer sur son r\u00e9seau social est tout \u00e0 fait compr\u00e9hensible, surtout quand on sait que\u00a0<strong>88 \u00e0 100 millions d&rsquo;am\u00e9ricains<\/strong> sont connect\u00e9s sur<strong> Facebook durant un prime-time<\/strong> de t\u00e9l\u00e9vision. \u00c0 l&rsquo;occasion d&rsquo;un \u00e9pisode de Game Of Throne particuli\u00e8rement prenant, \u00ab\u00a0Red Wedding\u00a0\u00bb, plus de 1,5 millions de mentions de cet \u00e9pisode ont \u00e9t\u00e9 faites sur Facebook contre \u00ab\u00a0seulement\u00a0\u00bb 367 000 sur Twitter. Autre exemple, pendant la c\u00e9r\u00e9monie de remise des oscars, ce ne sont pas moins de 66,5 millions de personnes qui ont mentionn\u00e9 l&rsquo;\u00e9v\u00e9nement sur Facebook. Cela prouve qu&rsquo;il existe un <strong>vrai potentiel de viralit\u00e9<\/strong>.<\/p>\n<h2>Les marques ont utilis\u00e9 les hashtags d\u00e8s leur mise en place<\/h2>\n<p>L&rsquo;utilisation des hashtags par les marques ne s&rsquo;est pas faite attendre. En Angleterre,\u00a0<strong>61% des plus grandes marques britanniques ont utilis\u00e9 le hashtag<\/strong>\u00a0au cours du mois qui a suivi leur lancement. Pour la c\u00e9r\u00e9monie des BET Awards, le service de communication a encourag\u00e9 les utilisateurs de Facebook \u00e0 poster leurs statuts en y incluant le hashtag #BETAwards. R\u00e9sultat : 9,3 millions de publications contenant ce mot cl\u00e9.<\/p>\n<h2>Quel est l&rsquo;utilit\u00e9 des hastags Facebook pour les professionnels du marketing ?<\/h2>\n<p>L&rsquo;utilisation des hashtags en tant qu&rsquo;outil pour\u00a0<span style=\"color: #ff9900;\"><a href=\"https:\/\/www.odw.fr\/expertises\/agence-brand-content\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff9900;\">am\u00e9liorer la viralit\u00e9<\/span><\/a><\/span>\u00a0d&rsquo;une publication n&rsquo;est pas encore totalement prouv\u00e9e et approuv\u00e9e par tous. Une\u00a0<span style=\"color: #ff9900;\"><span style=\"color: #ff9900;\">\u00e9tude men\u00e9e par EdgeRank Checker<\/span><\/span>\u00a0a m\u00eame mis en avant l&rsquo;effet inverse : le hashtag pourrait <strong>diminuer la viralit\u00e9 d&rsquo;une publication<\/strong> Facebook. Cependant, le recul n&rsquo;est pas encore suffisamment pour tirer de r\u00e9elles conclusions sur cet outil.<\/p>\n<p>De toute \u00e9vidence, les hashtags sont un excellent outil pour les marques quand on connait les avantages qu&rsquo;elles peuvent en tirer, notamment pour leur\u00a0<strong>veille<\/strong>. Ils peuvent par exemple permettre d&rsquo;<strong>identifier les utilisateurs les plus actifs<\/strong>\u00a0dans les conversations li\u00e9es \u00e0 leur image ou produit. Ces hashtags \u00e9tant aussi disponibles sur l&rsquo;application mobile de Facebook, il devient alors possible de\u00a0<strong>traquer les tendances<\/strong>\u00a0sur smartphone. Enfin, gr\u00e2ce \u00e0 une audience plus large, ils peuvent permettre de prolonger et d&rsquo;<strong>\u00e9largir le champs d&rsquo;une discussion Twitter<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Devant le succ\u00e8s des hashtags sur Twitter, Mark Zuckerberg a r\u00e9cemment d\u00e9cid\u00e9 d&rsquo;incorporer cet outil \u00e0 son r\u00e9seau social. Ainsi, le 12 juin dernier, les [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":3700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[29,880,881,103,882],"class_list":["post-3664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","tag-facebook","tag-hashtag","tag-hashtag-facebook","tag-twitter","tag-viralite-publication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les hashtags sur Facebook : mode d&#039;emploi - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"Les hashtags d\u00e9barquent sur Facebook : fonctionnement, potentiel viral et usages marketing pour les marques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-hashtags-sur-facebook-mode-demploi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les hashtags sur Facebook : mode d&#039;emploi - Agence digitale ODW\" \/>\n<meta property=\"og:description\" content=\"Les hashtags d\u00e9barquent sur Facebook : fonctionnement, potentiel viral et usages marketing pour les marques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-hashtags-sur-facebook-mode-demploi\/\" \/>\n<meta property=\"og:site_name\" content=\"Agence digitale ODW\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-26T07:37:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T11:04:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2013\/09\/hashtag-facebook.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alexandre Vernier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@4lex_ODW\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexandre Vernier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/les-hashtags-sur-facebook-mode-demploi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/les-hashtags-sur-facebook-mode-demploi\\\/\"},\"author\":{\"name\":\"Alexandre Vernier\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/6e32eef6f7dac56f10a8160652915ef6\"},\"headline\":\"Les hashtags sur Facebook : mode d&#8217;emploi\",\"datePublished\":\"2013-09-26T07:37:26+00:00\",\"dateModified\":\"2025-08-08T11:04:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/les-hashtags-sur-facebook-mode-demploi\\\/\"},\"wordCount\":536,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/les-hashtags-sur-facebook-mode-demploi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/09\\\/hashtag-facebook.png\",\"keywords\":[\"facebook\",\"hashtag\",\"hashtag facebook\",\"twitter\",\"viralit\u00e9 publication\"],\"articleSection\":[\"R\u00e9seaux sociaux\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/les-hashtags-sur-facebook-mode-demploi\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/les-hashtags-sur-facebook-mode-demploi\\\/\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/les-hashtags-sur-facebook-mode-demploi\\\/\",\"name\":\"Les hashtags sur Facebook : mode d'emploi - 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