{"id":3785,"date":"2014-02-11T10:38:15","date_gmt":"2014-02-11T09:38:15","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=3785"},"modified":"2025-08-08T09:46:48","modified_gmt":"2025-08-08T07:46:48","slug":"les-8-principales-erreurs-des-pme-avec-leur-site-internet","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/webmarketing\/les-8-principales-erreurs-des-pme-avec-leur-site-internet\/","title":{"rendered":"Les 8 principales erreurs des PME avec leur site internet"},"content":{"rendered":"<p style=\"text-align: left;\">Les PME sont de plus en plus convaincues de l&rsquo;int\u00e9r\u00eat de poss\u00e9der un site internet. Une enqu\u00eate de l&rsquo;ADEN en janvier 2012 intitul\u00e9e \u00ab\u00a0<span style=\"color: #ff9900;\"><a href=\"http:\/\/www.fcga.fr\/wp-content\/uploads\/2012\/01\/Enquete_ADEN_entreprises_siteweb_jan12.pdf\"><span style=\"color: #ff9900;\">les entreprises et internet<\/span><\/a><\/span>\u00a0\u00bb r\u00e9v\u00e9lait d&rsquo;ailleurs que <strong>50% des PME fran\u00e7aises poss\u00e8dent un site internet<\/strong> et 70% d&rsquo;entre elles d\u00e9clarent avoir acquis de nouveaux clients ou prospects gr\u00e2ce \u00e0 leur site.<\/p>\n<h2 style=\"text-align: left;\">Pr\u00e9voir un budget pour d\u00e9velopper l&rsquo;audience du site<\/h2>\n<p style=\"text-align: left;\">Les petites entreprises n&rsquo;h\u00e9sitent plus pr\u00e9voir un <strong>budget marketing pour la cr\u00e9ation de leur site internet<\/strong>. Cependant, elles oublient bien souvent de pr\u00e9voir un budget pour communiquer autour de leur site et d\u00e9velopper le trafic de celui-ci : elles ne se donnent donc pas les moyens suffisants pour d\u00e9velopper leur visibilit\u00e9 sur internet. Ainsi, le budget pr\u00e9vu pour le d\u00e9veloppement du site n&rsquo;est pas optimis\u00e9 et le risque de d\u00e9ception est fort puisqu&rsquo;il est probable que le retour sur investissement soit tr\u00e8s faible.<\/p>\n<h2 style=\"text-align: left;\">Penser son site internet comme un v\u00e9ritable outil de prospection<\/h2>\n<p style=\"text-align: left;\">En parcourant les sites internet des PME, mais aussi bien souvent d&rsquo;entreprises plus importantes, \u00a0on se rend \u00e9galement compte de nombreuses erreurs, tr\u00e8s faciles \u00e0 r\u00e9soudre, mais dont les cons\u00e9quences en termes de leads g\u00e9n\u00e9r\u00e9s peuvent \u00eatre importantes. Parmi ces erreurs, ont peut pointer l&rsquo;absence de num\u00e9ro de t\u00e9l\u00e9phone sur le site ou l&rsquo;<strong>absence d&rsquo;adresses de contact<\/strong>.<\/p>\n<p style=\"text-align: left;\">Aussi, on peut noter d&rsquo;autres erreurs comme un <strong>design<\/strong> insuffisamment soign\u00e9, l&rsquo;absence d&rsquo;une <strong>version optimis\u00e9e pour les mobiles<\/strong>, des <span style=\"color: #ff9900;\"><a href=\"https:\/\/www.odw.fr\/expertises\/agence-social-media\/\"><span style=\"color: #ff9900;\">r\u00e9seaux sociaux<\/span><\/a><\/span> inexploit\u00e9s ou encore l&rsquo;absence d&rsquo;une <strong>solutions analytics<\/strong>\u00a0sur le site permettant de suivre le trafic et le comportement des utilisateurs sur le site ainsi que le retour sur investissement g\u00e9n\u00e9r\u00e9 par le site internet.<\/p>\n<p style=\"text-align: left;\">L&rsquo;infographie ci-dessous, r\u00e9alis\u00e9e <span style=\"color: #ff9900;\"><a href=\"https:\/\/www.mycase.com\/\"><span style=\"color: #ff9900;\">MyCase<\/span><\/a><\/span>, rel\u00e8ve quelques une de ces erreurs et donnent des pistes pour y rem\u00e9dier.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-3787\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2014\/02\/site-pme.jpg\" alt=\"site internet pme\" width=\"540\" height=\"1171\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2014\/02\/site-pme.jpg 1000w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2014\/02\/site-pme-138x300.jpg 138w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2014\/02\/site-pme-472x1024.jpg 472w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les PME sont de plus en plus convaincues de l&rsquo;int\u00e9r\u00eat de poss\u00e9der un site internet. Une enqu\u00eate de l&rsquo;ADEN en janvier 2012 intitul\u00e9e \u00ab\u00a0les entreprises [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":3792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[887,611,843,88,155],"class_list":["post-3785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmarketing","tag-contact","tag-pme","tag-prospect","tag-site","tag-site-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les 8 principales erreurs des PME avec leur site internet - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"8 erreurs fr\u00e9quentes sur le site des PME : budget communication n\u00e9glig\u00e9, absence de contact, design amateur, pas de version mobile ou d\u2019analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/webmarketing\/les-8-principales-erreurs-des-pme-avec-leur-site-internet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 8 principales erreurs des PME avec leur site internet - 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