{"id":3800,"date":"2014-03-06T15:53:58","date_gmt":"2014-03-06T14:53:58","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=3800"},"modified":"2025-08-08T11:42:45","modified_gmt":"2025-08-08T09:42:45","slug":"demarrer-la-publicite-sur-facebook","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/demarrer-la-publicite-sur-facebook\/","title":{"rendered":"D\u00e9marrer la publicit\u00e9 sur Facebook"},"content":{"rendered":"<p>Quelque soit le moyen utilis\u00e9 (un ordinateur, un smartphone ou encore une tablette) tout le monde est sur Facebook.\u00a0Il est impossible d&rsquo;\u00e9chapper au r\u00e9seau social le plus utilis\u00e9 au monde et encore moins \u00e0 ses publicit\u00e9s de plus en plus pr\u00e9sentes et sous toutes les formes.<\/p>\n<h2>Pourquoi annoncer sur Facebook ?<\/h2>\n<p>Facebook, c&rsquo;est tout simplement 1,23 milliards d&rsquo;utilisateurs dans le monde, 699 millions d&rsquo;utilisateurs actifs, dont <strong>26 millions en France<\/strong>.<\/p>\n<p>Mais Facebook c&rsquo;est aussi <strong>469 millions de mobinautes<\/strong>, un chiffre en constante augmentation, d&rsquo;o\u00f9 l&rsquo;int\u00e9r\u00eat d&rsquo;avoir une v\u00e9ritable strat\u00e9gie de communication sur ce canal.<\/p>\n<h2>4 fa\u00e7ons de cibler ses prospects via les publicit\u00e9s Facebook<\/h2>\n<p>On peut distinguer 4 principales fa\u00e7on de <span style=\"color: #ff9900;\"><a href=\"https:\/\/www.odw.fr\/expertises\/agence-achat-media\/\"><span style=\"color: #ff9900;\">cibler ses prospects<\/span><\/a><\/span> sur Facebook :<\/p>\n<ul>\n<li>Le <strong>ciblage classique<\/strong> regroupe diverses informations: g\u00e9ographiques, d\u00e9mographiques, les centres d\u2019int\u00e9r\u00eats ou encore la communaut\u00e9.<\/li>\n<li><strong>Utiliser sa base de donn\u00e9es clients<\/strong> en ciblant ses clients d\u00e9j\u00e0 pr\u00e9sents sur Facebook.<\/li>\n<li>Cibler l&rsquo;<strong>audience similaire<\/strong> gr\u00e2ce \u00e0 l&rsquo;algorithme de Facebook qui s&rsquo;appuie sur les donn\u00e9es de sa page pour faire ressortir l&rsquo;audience aux profils et centres d&rsquo;int\u00e9r\u00eats similaires.<\/li>\n<li>Le <strong>reciblage publicitaire<\/strong>\u00a0(retargeting) qui permet de recibler les internautes s&rsquo;\u00e9tant d\u00e9j\u00e0 rendus sur son site auparavant.<\/li>\n<\/ul>\n<h2>O\u00f9 annoncer sur Facebook ?<\/h2>\n<p>La premi\u00e8re chose \u00e0 faire est de distinguer le support sur lequel on souhaite diffuser sa publicit\u00e9 : mobile ou ordinateur. En effet, sur <strong>mobile<\/strong>, les seules annonces publicitaires disponibles sont sur la <strong>newsfeed<\/strong> (fil d&rsquo;actualit\u00e9s au centre de l&rsquo;\u00e9cran).<\/p>\n<p>En revanche, concernant les <strong>ordinateurs<\/strong>, deux possibilit\u00e9s sont offertes \u00e0 l&rsquo;annonceur. La premi\u00e8re est d&rsquo;annoncer dans le <strong>flux d&rsquo;information<\/strong> des internautes comme sur le mobile. La seconde possibilit\u00e9 est d&rsquo;annoncer dans la <strong>colonne lat\u00e9rale de droite<\/strong>. Annoncer directement dans le <strong>fil d&rsquo;actualit\u00e9s<\/strong> des internautes permet d&rsquo;obtenir un <strong>taux de clic<\/strong> (CTR) beaucoup plus <strong>\u00e9lev\u00e9<\/strong> et une <strong>meilleure visibilit\u00e9<\/strong>. En revanche, l&rsquo;inconv\u00e9nient de cette m\u00e9thode est qu&rsquo;elle est plus intrusive qu&rsquo;une publicit\u00e9 dans la barre lat\u00e9rale car elle s&rsquo;affiche aux yeux de l&rsquo;internaute de la m\u00eame mani\u00e8re que les actualit\u00e9s de ses amis.<\/p>\n<p>L&rsquo;infographie ci-dessous r\u00e9alis\u00e9e par 909c\u00a0nous fait d\u00e9couvrir quel est l&rsquo;endroit le plus judicieux pour\u00a0<strong>placer sa publicit\u00e9<\/strong>, le format le plus adapt\u00e9 ou encore les diff\u00e9rentes techniques de ciblage utilis\u00e9es.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3802\" title=\"Infographie Facebook-Ads\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2014\/03\/Infographie-Facebook-Ads.png\" alt=\"Infographie Facebook-Ads\" width=\"512\" height=\"3134\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2014\/03\/Infographie-Facebook-Ads.png 640w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2014\/03\/Infographie-Facebook-Ads-49x300.png 49w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quelque soit le moyen utilis\u00e9 (un ordinateur, un smartphone ou encore une tablette) tout le monde est sur Facebook. Il est impossible d&rsquo;\u00e9chapper au r\u00e9seau [&#8230;]<\/p>\n","protected":false},"author":10,"featured_media":3816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[890,29,58,889,888],"class_list":["post-3800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","tag-cibler","tag-facebook","tag-publicite","tag-reciblage","tag-retargeting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9marrer la publicit\u00e9 sur Facebook - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment cibler efficacement vos prospects et choisir les emplacements id\u00e9aux pour vos publicit\u00e9s Facebook, sur mobile ou ordinateur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/demarrer-la-publicite-sur-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9marrer la publicit\u00e9 sur Facebook - Agence digitale ODW\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment cibler efficacement vos prospects et choisir les emplacements id\u00e9aux pour vos publicit\u00e9s Facebook, sur mobile ou ordinateur.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/demarrer-la-publicite-sur-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Agence digitale ODW\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-06T14:53:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T09:42:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2014\/03\/Facebook-image-\u00e0-la-une.png\" \/>\n\t<meta property=\"og:image:width\" content=\"637\" \/>\n\t<meta property=\"og:image:height\" content=\"472\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Estelle Tuduri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Estelle Tuduri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/demarrer-la-publicite-sur-facebook\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/demarrer-la-publicite-sur-facebook\\\/\"},\"author\":{\"name\":\"Estelle Tuduri\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/3afcd5514b0cf461df8d3d5ddbb67b07\"},\"headline\":\"D\u00e9marrer la publicit\u00e9 sur Facebook\",\"datePublished\":\"2014-03-06T14:53:58+00:00\",\"dateModified\":\"2025-08-08T09:42:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/demarrer-la-publicite-sur-facebook\\\/\"},\"wordCount\":419,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/demarrer-la-publicite-sur-facebook\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/03\\\/Facebook-image-\u00e0-la-une.png\",\"keywords\":[\"cibler\",\"facebook\",\"publicit\u00e9\",\"reciblage\",\"retargeting\"],\"articleSection\":[\"R\u00e9seaux sociaux\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/demarrer-la-publicite-sur-facebook\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/demarrer-la-publicite-sur-facebook\\\/\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/reseaux-sociaux\\\/demarrer-la-publicite-sur-facebook\\\/\",\"name\":\"D\u00e9marrer la publicit\u00e9 sur Facebook - 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