{"id":3837,"date":"2014-04-10T12:47:44","date_gmt":"2014-04-10T10:47:44","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=3837"},"modified":"2025-08-08T09:49:07","modified_gmt":"2025-08-08T07:49:07","slug":"le-profil-des-internautes-en-europe","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/webmarketing\/le-profil-des-internautes-en-europe\/","title":{"rendered":"Le profil des internautes en Europe"},"content":{"rendered":"<p>Selon leur pays d&rsquo;origine, les europ\u00e9ens n&rsquo;utilisent pas Internet de la m\u00eame fa\u00e7on. Leur utilisation varie notamment en ce qui concerne les jours et horaires de navigation, les moteurs de recherche utilis\u00e9s, le navigateur ou encore le syst\u00e8me d&rsquo;exploitation.<\/p>\n<h2>Quand les europ\u00e9ens surfent-ils sur internet ?<\/h2>\n<p>En r\u00e8gle g\u00e9n\u00e9rale, les allemands, les anglais et les fran\u00e7ais naviguent sur internet\u00a0<strong>plus en semaine que le week end.\u00a0<\/strong>Les espagnols quant \u00e0 eux suivent cette tendance de mani\u00e8re plus marqu\u00e9e : le lundi est leur jour de pr\u00e9dilection pour se connecter tandis qu&rsquo;ils sont moins actifs que les autres europ\u00e9ens le week-end.<\/p>\n<p>En ce qui concerne les\u00a0<strong>horaires de navigation<\/strong>, elles suivent assez logiquement les <strong>habitudes culturelles<\/strong> de chaque pays. Les allemands sont les l\u00e8ve-t\u00f4t et se connectent beaucoup entre 7h et 9h du matin tandis que les espagnols prolongent leur soir\u00e9e sur internet jusqu&rsquo;\u00e0 1h du matin.<\/p>\n<h2>Quels moteurs de recherche et quels navigateurs utilisent-ils ?<\/h2>\n<p><strong>Google est de loin le moteur de recherche le plus utilis\u00e9<\/strong>\u00a0dans les quatre pays europ\u00e9ens avec un part de march\u00e9 comprise entre 92,4% et 96,3%.<\/p>\n<p>En revanche, on observe une diff\u00e9rence notable sur l&rsquo;utilisation des diff\u00e9rents <strong>navigateurs<\/strong>. En effet, les <strong>allemands<\/strong> pl\u00e9biscitent <strong>Firefox<\/strong> contrairement aux fran\u00e7ais et aux espagnols qui placent Google Chrome en premi\u00e8re position. Quand \u00e0 eux, les anglais utilisent principalement Safari comme moteur de recherche.<\/p>\n<p>A noter qu&rsquo;Internet Explorer reste tout de m\u00eame tr\u00e8s utilis\u00e9 dans ces pays avec une part de march\u00e9 proche de 20%.<\/p>\n<h2>Quel syst\u00e8me d&rsquo;exploitation ?<\/h2>\n<p>En ce qui concerne le <strong>syst\u00e8me d&rsquo;exploitation<\/strong>, sans surprise\u00a0<strong>Microsoft<\/strong> rafle la mise avec plus d&rsquo;une visite sur deux en moyenne. Apple se place en deuxi\u00e8me position dans les quatre pays mais double ses parts en Angleterre avec 32% de part de march\u00e9.<\/p>\n<p>L&rsquo;infographie ci-dessous, r\u00e9alis\u00e9e par <span style=\"color: #ff6600;\"><a title=\"Source infographie Atinternet\" href=\"https:\/\/blog.atinternet.com\/fr\/infographie-qui-sont-les-internautes-europeens\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6600;\">Atinternet<\/span><\/a><\/span>, reprend ces diff\u00e9rents \u00e9l\u00e9ments.<\/p>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-3838\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2014\/04\/Infographie-les-profils-dinternautes-europ\u00e9ens.jpg\" alt=\"Infographie - les profils d'internautes europ\u00e9ens\" width=\"560\" height=\"2562\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Selon leur pays d&rsquo;origine, les europ\u00e9ens n&rsquo;utilisent pas Internet de la m\u00eame fa\u00e7on. Leur utilisation varie notamment en ce qui concerne les jours et horaires [&#8230;]<\/p>\n","protected":false},"author":10,"featured_media":3843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[226,341,14,342,598,892,893],"class_list":["post-3837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmarketing","tag-apple","tag-firefox","tag-google","tag-internet-explorer","tag-moteur-de-recherche","tag-navigateur","tag-systeme-dexploitation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le profil des internautes en Europe - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"En Europe, la navigation varie selon les pays : horaires, moteurs et navigateurs pr\u00e9f\u00e9r\u00e9s diff\u00e8rent entre Fran\u00e7ais, Espagnols, Allemands et Anglo-Saxons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/webmarketing\/le-profil-des-internautes-en-europe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le profil des internautes en Europe - Agence digitale ODW\" \/>\n<meta property=\"og:description\" content=\"En Europe, la navigation varie selon les pays : horaires, moteurs et navigateurs pr\u00e9f\u00e9r\u00e9s diff\u00e8rent entre Fran\u00e7ais, Espagnols, Allemands et Anglo-Saxons.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.odw.fr\/blog\/webmarketing\/le-profil-des-internautes-en-europe\/\" \/>\n<meta property=\"og:site_name\" content=\"Agence digitale ODW\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-10T10:47:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T07:49:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2014\/04\/originale-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"604\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Estelle Tuduri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Estelle Tuduri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/webmarketing\\\/le-profil-des-internautes-en-europe\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/webmarketing\\\/le-profil-des-internautes-en-europe\\\/\"},\"author\":{\"name\":\"Estelle Tuduri\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/3afcd5514b0cf461df8d3d5ddbb67b07\"},\"headline\":\"Le profil des internautes en Europe\",\"datePublished\":\"2014-04-10T10:47:44+00:00\",\"dateModified\":\"2025-08-08T07:49:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/webmarketing\\\/le-profil-des-internautes-en-europe\\\/\"},\"wordCount\":339,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/webmarketing\\\/le-profil-des-internautes-en-europe\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/originale-2.png\",\"keywords\":[\"apple\",\"firefox\",\"Google\",\"Internet explorer\",\"moteur de recherche\",\"navigateur\",\"syst\u00e8me d'exploitation\"],\"articleSection\":[\"Webmarketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.odw.fr\\\/blog\\\/webmarketing\\\/le-profil-des-internautes-en-europe\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/webmarketing\\\/le-profil-des-internautes-en-europe\\\/\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/webmarketing\\\/le-profil-des-internautes-en-europe\\\/\",\"name\":\"Le profil des internautes en Europe - 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