{"id":3852,"date":"2014-04-18T13:49:30","date_gmt":"2014-04-18T11:49:30","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=3852"},"modified":"2025-05-27T15:16:53","modified_gmt":"2025-05-27T13:16:53","slug":"comment-contrer-la-baisse-de-visibilite-pages-facebook","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/comment-contrer-la-baisse-de-visibilite-pages-facebook\/","title":{"rendered":"Comment contrer la baisse de visibilit\u00e9 des publications des pages Facebook ?"},"content":{"rendered":"

Facebook fait r\u00e9guli\u00e8rement \u00e9voluer son algorithme<\/strong> afin de le rendre toujours plus intelligent. Une bonne nouvelle pour les utilisateurs mais un peu moins pour les marques qui doivent redoubler d\u2019ing\u00e9niosit\u00e9\u00a0pour rester visible dans les fils d’actualit\u00e9 de leurs fans. Concr\u00e8tement c’est le reach organic<\/strong> (visibilit\u00e9 des pages de marques) qui est affect\u00e9.<\/p>\n

Il y a encore quelques mois, les posts d’une page \u00e9taient vues en moyenne par 16 fans sur 100. Aujourd’hui, ce chiffre est plut\u00f4t aux alentours de 3 fans sur 100<\/strong>. Voici donc quelques conseils pour am\u00e9liorer la visibilit\u00e9 de ses publications sur Facebook.<\/p>\n

1- Cr\u00e9er du contenu de qualit\u00e9<\/h2>\n

Il est imp\u00e9ratif de poster des informations r\u00e9guli\u00e8rement<\/strong> pour qu’il y ait un r\u00e9el int\u00e9r\u00eat \u00e0 suivre votre page fan. \u00a0En fonction de votre domaine d’activit\u00e9, la fr\u00e9quence change mais en moyenne il est conseill\u00e9 de poster entre 2 et 4 fois par semaine<\/strong>.<\/p>\n

La vari\u00e9t\u00e9 des posts, c’est-\u00e0-dire les diff\u00e9rents th\u00e8mes abord\u00e9s, et la qualit\u00e9 des posts<\/strong> (videos ou images \u00e0 privil\u00e9gier plut\u00f4t que des textes simples) seront des \u00e9l\u00e9ments \u00e0 ne pas n\u00e9gliger.<\/p>\n

\"Un<\/p>\n

2- Les publicit\u00e9s cibl\u00e9es deviennent indispensables<\/h2>\n

Pour gagner en visibilit\u00e9, Facebook Ads<\/strong> est \u00e0 pr\u00e9sent incontournable<\/strong>. En effet, pour contrer la baisse de la port\u00e9e des publications (reach), les pages fans peuvent promouvoir leurs publications<\/strong> via la diffusion promotionnelle de leur posts aupr\u00e8s de l’ensemble des utilisateurs de Facebook ou directement aupr\u00e8s de leurs fans.<\/p>\n

Deux types de publicit\u00e9s sont propos\u00e9es : les actualit\u00e9s sponsoris\u00e9es<\/strong> qui apparaissent dans le fil d’actualit\u00e9 et les publicit\u00e9s sponsoris\u00e9es<\/strong> qui sont pr\u00e9sentes \u00e0 droite du fil d’actualit\u00e9.\u00a0Facebook rassemblant plus d’un milliard d’utilisateurs actifs chaque mois votre cible y est forc\u00e9ment et la publicit\u00e9 sur ce r\u00e9seau social est un bon moyen de la toucher.<\/p>\n

Les publicit\u00e9s sur Facebook<\/span><\/a><\/span> ont deux grands avantages :<\/p>\n

– Le ciblage pointu\u00a0<\/strong>: Facebook Ads fournit des options de ciblage tr\u00e8s pr\u00e9cises, vous pouvez choisir la cible selon le sexe, l’\u00e2ge, les cat\u00e9gories socioprofessionnelles mais aussi les centres d\u2019int\u00e9r\u00eat de l’individu.<\/p>\n

– Le budget\u00a0<\/strong>: vous ma\u00eetrisez totalement votre budget car vous ne mettez que le montant que vous \u00eates pr\u00eats \u00e0 payer pour un maximum de visibilit\u00e9. A cet effet, Facebook propose aux annonceurs de payer au co\u00fbt par clic (CPC), d’ailleurs bien plus faible que sur Adwords, ce qui permet de n’\u00eatre d\u00e9bit\u00e9 que si l’internaute clique sur la publicit\u00e9.<\/p>\n

\"Outil<\/p>\n

3- Privil\u00e9gier la qualit\u00e9 des fans<\/h2>\n

Dernier point pour une meilleure visibilit\u00e9 de votre page Facebook : se constituer une base de\u00a0fans de qualit\u00e9<\/strong>. A tort, nous pensons souvent que le plus important est d’avoir un maximum de fans sur notre page. Pourtant mieux vaut avoir un nombre moins important de fans mais qu’ils soient de qualit\u00e9, qu’ils interagissent<\/strong> via les likes, commentaires ou partages. En effet, Facebook se base en grande partie sur les interactions pour d\u00e9terminer la port\u00e9e des publications d’une page. Ainsi, plus les interactions sont nombreuses, meilleure est la visibilit\u00e9 des posts<\/strong>.<\/p>\n

L’algorithme de Facebook \u00e9volue en permanence et \u00e0 tendance \u00e0 \u00eatre de plus en plus s\u00e9v\u00e8re pour les pages fans. Ainsi, il n’a jamais \u00e9t\u00e9 aussi important de d\u00e9velopper une strat\u00e9gie de communication sur Facebook<\/span><\/a><\/span> pour rester visible cr\u00e9er une communaut\u00e9 engag\u00e9e<\/strong> et fid\u00e8le.<\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook fait r\u00e9guli\u00e8rement \u00e9voluer son algorithme afin de le rendre toujours plus intelligent. Une bonne nouvelle pour les utilisateurs mais un peu moins pour les […]<\/p>\n","protected":false},"author":10,"featured_media":1709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[29,897,896,895,894],"class_list":["post-3852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","tag-facebook","tag-facebook-ads","tag-posts","tag-publications","tag-reach"],"yoast_head":"\nContrer la baisse de visibilit\u00e9 des publications sur Facebook<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment contrer la baisse de visibilit\u00e9 des pages Facebook et maintenir l\u2019engagement de votre communaut\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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