{"id":4545,"date":"2015-01-20T15:40:36","date_gmt":"2015-01-20T14:40:36","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=4545"},"modified":"2025-08-07T15:41:01","modified_gmt":"2025-08-07T13:41:01","slug":"ce-quil-faut-savoir-sur-pigeon-lalgorithme-local-de-google","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/referencement\/ce-quil-faut-savoir-sur-pigeon-lalgorithme-local-de-google\/","title":{"rendered":"Ce qu’il faut savoir sur Pigeon, l’algorithme local de Google"},"content":{"rendered":"

Lanc\u00e9 le 24 juillet 2014 aux Etats-Unis, l’algorithme local de Google<\/strong>\u00a0d\u00e9nomm\u00e9 non-officiellement Pigeon<\/strong> par le site Search Engine Land (et non-annonc\u00e9 directement par Google) est progressivement d\u00e9ploy\u00e9 \u00e0 travers le monde. Voici un point rapide sur ce qu’il faut retenir de ce nouvel algorithme.<\/p>\n

Un d\u00e9ploiement progressif dans le monde<\/h2>\n

Apr\u00e8s un lancement aux Etats-Unis, l’algorithme Pigeon a ensuite \u00e9t\u00e9 d\u00e9ploy\u00e9 dans le reste du monde anglophone<\/strong>\u00a0: Canada, Grande-Bretagne, Australie… Aucune date n’est encore annonc\u00e9e pour l’Europe et la France<\/strong>, mais nul doute que son d\u00e9ploiement devrait bient\u00f4t arriver.<\/p>\n

Un algorithme qui cible principalement les recherches locales<\/h2>\n

Pigeon a pour objectif de rendre plus pr\u00e9cises et plus efficaces les requ\u00eates g\u00e9ographiquement proches<\/strong>. Ainsi, les recherches telles que \u00ab\u00a0restaurant Paris\u00a0\u00bb ou \u00ab\u00a0h\u00f4tel Lyon\u00a0\u00bb sont concern\u00e9es par cette mise \u00e0 jour qui va impacter le\u00a0r\u00e9f\u00e9rencement\u00a0des sites web<\/a><\/span> sur les th\u00e9matiques locales.<\/p>\n

En lan\u00e7ant Hummingbird, Google avait d\u00e9j\u00e0 montr\u00e9 qu’il s’int\u00e9ressait de plus en plus aux recherches plus locales<\/strong>. Cette importante mise \u00e0 jour de Pigeon vient confirmer ces faits de fa\u00e7on concr\u00e8te.<\/p>\n

Une meilleure prise\u00a0en compte des param\u00e8tres de localisation et de distance<\/h2>\n

Google est encore rest\u00e9 tr\u00e8s flou sur ce sujet. N\u00e9anmoins, selon Search Engine Land<\/a><\/span>, il semblerait que cela signifie une localisation rendue plus pr\u00e9cise<\/strong> des \u00e9tablissements gr\u00e2ce \u00e0 des informations locales<\/strong> de meilleure qualit\u00e9 dans les quartiers.<\/p>\n

Pigeon concerne les r\u00e9sultats sur Google Web et Google Map<\/h2>\n

Les r\u00e9sultats des recherches effectu\u00e9es sur Google Web et Google Map sont\u00a0souvent diff\u00e9rents. L’un des objectifs de cet algorithme est donc de lier\u00a0les deux r\u00e9sultats<\/strong> et de les rendre plus pertinents<\/strong>.<\/p>\n

Des r\u00e9sultats plus pr\u00e9cis pour les r\u00e9pertoires locaux<\/h2>\n

Les annuaires ou r\u00e9pertoires locaux<\/strong> semblent en effet avoir b\u00e9n\u00e9fici\u00e9 de la mise \u00e0 jour Pigeon. De ce fait, les r\u00e9pertoires tels que Yelp, TripAdvisor ou encore Kayak<\/strong> ont re\u00e7u une meilleure visibilit\u00e9 gr\u00e2ce \u00e0 cet algorithme. Il est donc de plus en plus\u00a0judicieux de songer \u00e0 \u00eatre pr\u00e9sent sur ces r\u00e9pertoires si ce n’est pas encore le cas.<\/p>\n

Les\u00a0types d’entreprises ayant vu leur visibilit\u00e9 diminu\u00e9e<\/h2>\n

Suite \u00e0 ce d\u00e9ploiement dans les pays anglophones, il semblerait que les entreprises dans le secteur de l’immobilier, de l’assurance ou encore du cin\u00e9ma soient\u00a0plut\u00f4t perdantes. \u00c0 l’inverse, ce serait les entreprises de\u00a0la restauration et l’h\u00f4tellerie<\/strong> qui b\u00e9n\u00e9ficieraient le plus de cette mise \u00e0 jour.<\/p>\n

Pigeon impacte les r\u00e9sultats\u00a0Google Adresses<\/h2>\n

Selon WhiteSpark<\/a><\/span>, la mise \u00e0 jour de l’algorithme supprimerait dans 23% des cas les liens Google Adresses pr\u00e9sents en premi\u00e8re page des recherches locales sur Google.<\/p>\n

Ainsi, l’arriv\u00e9e de Pigeon en France devrait fortement impacter les r\u00e9sultats de recherches locales sur Google. Il est donc important de bien pr\u00e9parer cette mise \u00e0 jour d\u00e8s aujourd’hui.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lanc\u00e9 le 24 juillet 2014 aux Etats-Unis, l’algorithme local de Google d\u00e9nomm\u00e9 non-officiellement Pigeon par le site Search Engine Land (et non-annonc\u00e9 directement par Google) […]<\/p>\n","protected":false},"author":12,"featured_media":1482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[951,10,77],"class_list":["post-4545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referencement","tag-google-pigeon","tag-referencement-2","tag-seo"],"yoast_head":"\nCe qu'il faut savoir sur Pigeon, l'algorithme local de Google - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"L\u2019algorithme Pigeon de Google renforce le SEO local en croisant g\u00e9olocalisation et crit\u00e8res de recherche organique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/referencement\/ce-quil-faut-savoir-sur-pigeon-lalgorithme-local-de-google\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ce qu'il faut savoir sur Pigeon, l'algorithme local de Google - 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