{"id":4808,"date":"2015-02-17T12:05:47","date_gmt":"2015-02-17T11:05:47","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=4808"},"modified":"2025-08-08T15:44:12","modified_gmt":"2025-08-08T13:44:12","slug":"saint-valentin-les-meilleures-reactions-des-marques-sur-facebook","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/saint-valentin-les-meilleures-reactions-des-marques-sur-facebook\/","title":{"rendered":"Saint-Valentin : les meilleures publications de marques sur Facebook"},"content":{"rendered":"<p>La Saint-Valentin est une p\u00e9riode particuli\u00e8re pour les marques, qui cherchent \u00e0 se d\u00e9marquer par des techniques marketing, afin de susciter l\u2019achat aupr\u00e8s des consommateurs.\u00a0Seulement, avec l&rsquo;av\u00e8nement du digital et de la communication 2.0, les marques doivent redoubler de cr\u00e9ativit\u00e9, afin de s\u2019imposer dans l\u2019esprit de chacun. Facebook est l\u2019outil de pr\u00e9dilection, qui permet une communication directe, et qui impose un message clair.<\/p>\n<p>Comment concilier originalit\u00e9 et performance ? Quelles sont les diff\u00e9rentes techniques\u00a0utilis\u00e9es ?\u00a0Tour d\u2019horizon des meilleures publications de marques\u00a0pour la Saint-Valentin cette ann\u00e9e.<\/p>\n<h2><strong>#1. Barilla mise sur l\u2019esth\u00e9tisme de son produit<\/strong><\/h2>\n<p>Cette ann\u00e9e, Barilla nous propose un visuel esth\u00e9tique pour la Saint Valentin, mettant en sc\u00e8ne des p\u00e2tes en forme de coeur. La marque italienne choisit donc de communiquer directement sur son produit.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4883\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.46.37.png\" alt=\"Post Saint Valentin Barilla\" width=\"483\" height=\"615\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.46.37.png 483w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.46.37-236x300.png 236w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><\/p>\n<h2><strong>#2. Monoprix<\/strong><\/h2>\n<p>Monoprix garde\u00a0son mode de communication habituel (\u00e0 savoir les jeux de mots que contiennent chacun de ses produits), et met donc \u00e0 l\u2019honneur les produits qu\u2019elle propose.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4882\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.46.09.png\" alt=\"Post Saint Valentin Monoprix\" width=\"483\" height=\"430\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.46.09.png 483w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.46.09-300x267.png 300w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><\/p>\n<h2><strong>#3. Princesse Tam Tam, les jeux-concours \u00e0 l\u2019honneur !<\/strong><\/h2>\n<p>Chaque 14 f\u00e9vrier, on remarque que les cadeaux les plus populaires sont la lingerie et le parfum : il n\u2019est donc pas \u00e9tonnant que les marques de ces cat\u00e9gories de produits essayent de communiquer de la mani\u00e8re la plus efficace.\u00a0Quoi de mieux, pour attiser l\u2019attention des consommateurs et pour dynamiser la relation entre une page et ses fans qu\u2019un jeu concours ?<\/p>\n<p>Princesse Tam Tam l\u2019a bien compris : la marque propose une application qui permet d\u2019envoyer subtilement une wishlist par email, une id\u00e9e originale qui a bien fonctionn\u00e9, aux vues des nombreux commentaires et likes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4891\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.53.26.png\" alt=\"Post Saint Valentin Princesse Tam Tam\" width=\"480\" height=\"621\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.53.26.png 480w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.53.26-232x300.png 232w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/p>\n<h2><strong>#4. Interflora\u00a0<\/strong><\/h2>\n<p>Le fleuriste a choisi de poster diff\u00e9rents messages au fil des jours, afin de rester dans l\u2019esprit de ses consommateurs,\u00a0en postant dans un premier temps une infographie originale\u00a0pour expliquer comment choisir le nombre de roses \u00e0 offrir pour la Saint-Valentin. Dans un second temps, elle reposte un visuel originale le Jour-J.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4885\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.47.27-1.png\" alt=\"Post Saint Valentin Interflora n)1\" width=\"448\" height=\"570\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.47.27-1.png 448w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.47.27-1-236x300.png 236w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4884\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.47.07-1.png\" alt=\"Post Saint Valentin Interflora n\u00b02\" width=\"479\" height=\"628\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.47.07-1.png 479w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.47.07-1-229x300.png 229w\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" \/><\/p>\n<h2><strong>#5. Comptoir des Cotonniers fait le lien entre l&rsquo;offline et l&rsquo;online\u00a0<\/strong><\/h2>\n<p>Comptoir des Cotonnier\u00a0invite ses clientes en boutique en leur\u00a0offrant\u00a0de jolis bracelets color\u00e9s avec des\u00a0phrases\u00a0sur le th\u00e8me de la Saint-Valentin.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4886\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.47.58.png\" alt=\"Post Saint Valentin Comptoir des Cotonniers\" width=\"482\" height=\"683\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.47.58.png 482w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.47.58-212x300.png 212w\" sizes=\"auto, (max-width: 482px) 100vw, 482px\" \/><\/p>\n<h2><strong>#6. Nissan Electric mise tout sur l\u2019humour, et \u00e7a marche !<\/strong><\/h2>\n<p>Cette ann\u00e9e, le constructeur automobile pense aux diff\u00e9rentes phrases bateau de rupture, et met en sc\u00e8ne dans une courte vid\u00e9o des protagonistes qui rompent avec leur conjoint.<\/p>\n<p>Original donc, pour la Saint Valentin, o\u00f9 la plupart des marques communiquent plut\u00f4t sur le couple. De plus, si la vid\u00e9o semble n\u2019avoir aucun rapport avec la marque, il faut attendre les derni\u00e8res secondes pour entendre le nom d\u2019un mod\u00e8le Nissan.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4887\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.49.42.png\" alt=\"Post Saint Valentin Nissan Electric\" width=\"486\" height=\"417\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.49.42.png 486w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.49.42-300x257.png 300w\" sizes=\"auto, (max-width: 486px) 100vw, 486px\" \/><\/p>\n<h2><strong>#7. Oasis : un ton d\u00e9cal\u00e9 avant tout<\/strong><\/h2>\n<p>La marque fruit\u00e9e propose un photo-montage d\u2019une conversation par SMS qui met en sc\u00e8ne, comme toujours, les personnages de la marque. M\u00ealant humour et originalit\u00e9, c\u2019est sur un ton assez os\u00e9 que Oasis s\u2019impose pour la Saint Valentin, s\u2019attirant donc la sympathie de ses fans.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4888\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.50.03.png\" alt=\"Post Saint Valentin Oasis\" width=\"464\" height=\"509\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.50.03.png 464w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.50.03-273x300.png 273w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" \/><\/p>\n<h2><strong>#8. Le d\u00e9tournement de produit par Caprice des dieux<\/strong><\/h2>\n<p>Parce que la Saint Valentin est toujours synonyme de cadeaux \u00e0 offrir que la marque alimentaire joue sur un autre tableau, \u00e0 savoir celui de la gastronomie.<\/p>\n<p>En effet, Caprice des dieux pr\u00e9sente une recette sp\u00e9ciale Saint Valentin, \u00e0 base de son produit, de quoi s\u00e9duire ses fans et les inspirer.\u00a0Succ\u00e8s garanti pour la marque, qui enregistre de nombreux commentaires et likes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4889\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.50.26-1.png\" alt=\"Post Saint Valentin Caprice des Dieux\" width=\"485\" height=\"592\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.50.26-1.png 485w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.50.26-1-246x300.png 246w\" sizes=\"auto, (max-width: 485px) 100vw, 485px\" \/><\/p>\n<h2><strong>#9. Fanta profite de l\u2019occasion pour pr\u00e9senter une nouvelle utilisation de son produit<\/strong><\/h2>\n<p>La marque de soda met en avant une toute nouvelle et originale de consommer son produit : en gla\u00e7ons ! De quoi attirer l\u2019attention de ses consommateurs, et rester dans le th\u00e8me\u00a0de la Saint-Valentin compte-tenu de la forme de coeur de ses gla\u00e7ons.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4890\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.50.54.png\" alt=\"Post Saint Valentin Fanta\" width=\"485\" height=\"587\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.50.54.png 485w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/02\/Capture-d\u2019\u00e9cran-2015-02-17-\u00e0-12.50.54-248x300.png 248w\" sizes=\"auto, (max-width: 485px) 100vw, 485px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Saint-Valentin est une p\u00e9riode particuli\u00e8re pour les marques, qui cherchent \u00e0 se d\u00e9marquer par des techniques marketing, afin de susciter l\u2019achat aupr\u00e8s des consommateurs. [&#8230;]<\/p>\n","protected":false},"author":13,"featured_media":4906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[29,967,777],"class_list":["post-4808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","tag-facebook","tag-post","tag-saint-valentin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les meilleurs publications des marques pour la Saint-Valentin<\/title>\n<meta name=\"description\" content=\"Barilla, Monoprix, Princess Tam-Tam : d\u00e9couvrez les meilleurs publications Social Media des marques \u00e0 l&#039;occasion de la Saint-Valentin\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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