{"id":5000,"date":"2015-03-16T09:59:08","date_gmt":"2015-03-16T08:59:08","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=5000"},"modified":"2025-05-27T15:15:35","modified_gmt":"2025-05-27T13:15:35","slug":"comment-ajouter-un-bouton-call-to-action-sur-une-video-facebook","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/comment-ajouter-un-bouton-call-to-action-sur-une-video-facebook\/","title":{"rendered":"Comment ajouter un bouton \u00ab\u00a0Call To Action\u00a0\u00bb sur une vid\u00e9o Facebook ?"},"content":{"rendered":"<p>L&rsquo;ann\u00e9e 2014 a \u00e9t\u00e9 l&rsquo;ann\u00e9e de <strong>la vid\u00e9o pour Facebook<\/strong>. Le nombre de vues et de partages n&rsquo;a cess\u00e9 de cro\u00eetre principalement gr\u00e2ce \u00e0 <a href=\"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/comment-desactiver-la-lecture-automatique-des-videos-sur-facebook\/\">la lecture automatique des vid\u00e9os<\/a> et a permis au r\u00e9seau social de devenir un v\u00e9ritable\u00a0<strong>acteur de la vid\u00e9o sur internet<\/strong>.<\/p>\n<p>Facebook continue de\u00a0d\u00e9velopper et de faire \u00e9voluer <strong>diverses fonctionnalit\u00e9s<\/strong> li\u00e9es \u00e0 la vid\u00e9o. A cet effet, Facebook a d&rsquo;ailleurs lanc\u00e9 derni\u00e8rement la possibilit\u00e9 pour une marque de poss\u00e9der sa <strong>cha\u00eene vid\u00e9o<\/strong>. De m\u00eame,\u00a0on retrouve d\u00e9sormais la possibilit\u00e9 d&rsquo;inclure<strong> un bouton \u00ab\u00a0Call to Action\u00a0\u00bb<\/strong> \u00e0 la fin d&rsquo;une vid\u00e9o afin de\u00a0rediriger l&rsquo;internaute vers une page sp\u00e9cifique.<\/p>\n<p>Voici les \u00e9tapes qui permettent la cr\u00e9ation de ce bouton :<\/p>\n<p><strong>\u00c9tape 1 :\u00a0<\/strong><span style=\"line-height: 1.5;\">Cliquez sur photos\/vid\u00e9o afin de <strong>t\u00e9l\u00e9charger une vid\u00e9o<\/strong> \u00e0 poster sur Facebook\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5013 \" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/03\/odw22.png\" alt=\"odw22\" width=\"506\" height=\"167\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/03\/odw22.png 500w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/03\/odw22-300x99.png 300w\" sizes=\"auto, (max-width: 506px) 100vw, 506px\" \/><\/p>\n<p><strong>\u00c9tape 2 :\u00a0<\/strong>S\u00e9lectionnez la vid\u00e9o dans <a href=\"https:\/\/www.facebook.com\/help\/218673814818907\">un format support\u00e9 par Facebook<\/a><\/p>\n<p><strong>\u00c9tape 3 :\u00a0<\/strong>Un lien\u00a0<strong>\u00ab\u00a0ajouter un appel \u00e0 l&rsquo;action\u00a0\u00bb<\/strong> appara\u00eet en dessous de la vid\u00e9o une fois celle-ci t\u00e9l\u00e9charg\u00e9e. Cliquez sur ce lien.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5003 size-full\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/03\/odw1.png\" alt=\"odw1\" width=\"505\" height=\"304\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/03\/odw1.png 505w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/03\/odw1-300x181.png 300w\" sizes=\"auto, (max-width: 505px) 100vw, 505px\" \/><\/p>\n<p><strong>\u00c9tape 4 :\u00a0<\/strong>Plusieurs cases apparaissent alors. Le premier choix concerne le <strong>type de bouton<\/strong>\u00a0que vous\u00a0souhaitez inclure dans la vid\u00e9o : \u00ab\u00a0acheter\u00a0\u00bb, \u00ab\u00a0r\u00e9server\u00a0\u00bb, \u00ab\u00a0en savoir plus\u00a0\u00bb. Il est important de bien consid\u00e9rer le type de page vers laquelle vous souhaitez <strong>diriger l&rsquo;internaute<\/strong> qui visionne votre vid\u00e9o. Le bouton devra \u00eatre bien adapt\u00e9 m\u00eame si le choix peut para\u00eetre limit\u00e9.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5014 size-full\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/03\/odwv.png\" alt=\"odwv\" width=\"504\" height=\"449\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/03\/odwv.png 504w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/03\/odwv-300x267.png 300w\" sizes=\"auto, (max-width: 504px) 100vw, 504px\" \/><\/p>\n<p><strong>\u00c9tape 5 :\u00a0<\/strong>Il vous faut ensuite remplir <strong>l&rsquo;URL de destination<\/strong> de votre bouton d&rsquo;appel \u00e0 l&rsquo;action, ainsi que <strong>son titre et sa description<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5015 size-full\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/03\/odw33.png\" alt=\"odw33\" width=\"504\" height=\"435\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/03\/odw33.png 504w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/03\/odw33-300x259.png 300w\" sizes=\"auto, (max-width: 504px) 100vw, 504px\" \/><\/p>\n<p><strong>\u00c9tape 6 :\u00a0<\/strong>Postez la vid\u00e9o ! Lorsqu&rsquo;un utilisateur regardera la vid\u00e9o, il verra alors l&rsquo;apparition du bouton mis en place <strong>\u00e0 la fin de la vid\u00e9o<\/strong>.<\/p>\n<p>L&rsquo;int\u00e9r\u00eat de ce type de bouton est qu&rsquo;il permet de diriger l&rsquo;internaute vers une page s&rsquo;inscrivant dans la continuit\u00e9 du visionnage de la vid\u00e9o et ainsi maximiser les chances de l&rsquo;engager davantage.\u00a0Ce type de bouton permet \u00e9galement\u00a0de conna\u00eetre\u00a0le nombre de personnes atteintes par le biais de ce lien et le nombre de vues de votre vid\u00e9o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;ann\u00e9e 2014 a \u00e9t\u00e9 l&rsquo;ann\u00e9e de la vid\u00e9o pour Facebook. Le nombre de vues et de partages n&rsquo;a cess\u00e9 de cro\u00eetre principalement gr\u00e2ce \u00e0 la [&#8230;]<\/p>\n","protected":false},"author":12,"featured_media":5034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[930,928,975,974],"class_list":["post-5000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","tag-bouton","tag-call-to-action","tag-lecture-automatique","tag-video-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ajouter un Call-to-Action \u00e0 une vid\u00e9o Facebook - ODW<\/title>\n<meta name=\"description\" content=\"Ajoutez un bouton call-to-action sur vos vid\u00e9os Facebook et boostez l\u2019engagement ou les conversions de vos publications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/comment-ajouter-un-bouton-call-to-action-sur-une-video-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ajouter un Call-to-Action \u00e0 une vid\u00e9o Facebook - 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