{"id":5243,"date":"2015-05-06T15:33:25","date_gmt":"2015-05-06T13:33:25","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=5243"},"modified":"2025-03-05T13:07:51","modified_gmt":"2025-03-05T12:07:51","slug":"infographie-les-notifications-push-appliquees-aux-sites-web","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/outils-web\/infographie-les-notifications-push-appliquees-aux-sites-web\/","title":{"rendered":"[Infographie] Les notifications push appliqu\u00e9es aux sites web"},"content":{"rendered":"<p>La notification push est une technique que l&rsquo;on retrouve tr\u00e8s souvent sur les applications mobiles. Elle consiste \u00e0 <strong>envoyer\u00a0une alerte<\/strong> sur l&rsquo;\u00e9cran un smartphone pour annoncer une information et inciter l&rsquo;utilisateur \u00e0 se rendre sur l&rsquo;application. On la retrouve \u00e9galement pour les sites web.<\/p>\n<p>D&rsquo;un point de vue marketing, la <strong>strat\u00e9gie Push<\/strong> consiste \u00e0 faire parvenir l&rsquo;information au consommateur. Elle est le contraire de la <strong>strat\u00e9gie Pull<\/strong> qui a pour objectif de <strong>faire venir le consommateur<\/strong> de lui m\u00eame vers le produit ou le service.<\/p>\n<p>La notification push est souvent li\u00e9e \u00e0 une application mobile, mais on remarque de plus en plus de <strong>notifications push sur\u00a0les sites web<\/strong>. Il s&rsquo;agit\u00a0d&rsquo;un nouveau canal au sein de la <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.odw.fr\/expertises\/agence-strategie\/\">strat\u00e9gie digitale<\/a><\/span>\u00a0qui permet d&rsquo;engager le visiteur sur un site.\u00a0La <strong>notification push sur un site web<\/strong> permet alors d&rsquo;envoyer des notifications \u00e0 l&rsquo;utilisateur m\u00eame lorsque celui-ci n&rsquo;est pas connect\u00e9 sur le site internet.<\/p>\n<p>L&rsquo;infographie ci-dessous, cr\u00e9\u00e9e par Roost\u00a0permet d&rsquo;en savoir plus sur ce type de notifications et son fonctionnement.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5245 aligncenter\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/05\/notification-push-web.jpg\" alt=\"notification-push-web\" width=\"570\" height=\"5467\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La notification push est une technique que l&rsquo;on retrouve tr\u00e8s souvent sur les applications mobiles. Elle consiste \u00e0 envoyer une alerte sur l&rsquo;\u00e9cran un smartphone [&#8230;]<\/p>\n","protected":false},"author":12,"featured_media":5247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[982,984,983],"class_list":["post-5243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outils-web","tag-notification-push","tag-pull","tag-push"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Infographie] Les notifications push appliqu\u00e9es aux sites web - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"La notification push sur un site web permet l&#039;envoi de notifications \u00e0 un utilisateur m\u00eame si celui-ci n&#039;est pas connect\u00e9 sur la page du site internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/outils-web\/infographie-les-notifications-push-appliquees-aux-sites-web\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Infographie] Les notifications push appliqu\u00e9es aux sites web - Agence digitale ODW\" \/>\n<meta property=\"og:description\" content=\"La notification push sur un site web permet l&#039;envoi de notifications \u00e0 un utilisateur m\u00eame si celui-ci n&#039;est pas connect\u00e9 sur la page du site internet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.odw.fr\/blog\/outils-web\/infographie-les-notifications-push-appliquees-aux-sites-web\/\" \/>\n<meta property=\"og:site_name\" content=\"Agence digitale ODW\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-06T13:33:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-05T12:07:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/05\/notification-push-web-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucas Blancato\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucas Blancato\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/infographie-les-notifications-push-appliquees-aux-sites-web\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/infographie-les-notifications-push-appliquees-aux-sites-web\\\/\"},\"author\":{\"name\":\"Lucas Blancato\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/8daa2ce7f68035b2b7adf257f5bbba47\"},\"headline\":\"[Infographie] Les notifications push appliqu\u00e9es aux sites web\",\"datePublished\":\"2015-05-06T13:33:25+00:00\",\"dateModified\":\"2025-03-05T12:07:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/infographie-les-notifications-push-appliquees-aux-sites-web\\\/\"},\"wordCount\":196,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/infographie-les-notifications-push-appliquees-aux-sites-web\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/notification-push-web-2.jpg\",\"keywords\":[\"notification push\",\"pull\",\"push\"],\"articleSection\":[\"Outils web\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/infographie-les-notifications-push-appliquees-aux-sites-web\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/infographie-les-notifications-push-appliquees-aux-sites-web\\\/\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/outils-web\\\/infographie-les-notifications-push-appliquees-aux-sites-web\\\/\",\"name\":\"[Infographie] Les notifications push appliqu\u00e9es aux sites web - 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