{"id":5697,"date":"2015-10-29T11:11:49","date_gmt":"2015-10-29T10:11:49","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=5697"},"modified":"2025-06-16T17:39:36","modified_gmt":"2025-06-16T15:39:36","slug":"infographie-google-adwords-fete-ses-15-ans","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/referencement\/infographie-google-adwords-fete-ses-15-ans\/","title":{"rendered":"[Infographie] Google AdWords f\u00eate ses 15 ans"},"content":{"rendered":"<p>Lanc\u00e9\u00a0plut\u00f4t discr\u00e8tement en <strong>octobre 2000<\/strong>, Google AdWords a su innover et s&rsquo;imposer au fil des ann\u00e9es comme une plateforme incontournable pour des millions d&rsquo;annonceurs.<\/p>\n<p>A l&rsquo;occasion de cette date anniversaire, le g\u00e9ant de Mountain View publie une infographie r\u00e9trospective retra\u00e7ant les dates et \u00e9tapes cl\u00e9s du succ\u00e8s de Google\u00a0AdWords.<\/p>\n<h2>Une expansion rapide<\/h2>\n<p>Des d\u00e9buts en 2000,\u00a0avec\u00a0seulement 350 annonceurs qui utilisaient la plateforme, jusqu&rsquo;\u00e0 aujourd&rsquo;hui\u00a0o\u00f9 d\u00e9sormais plus d&rsquo;<strong>un million d&rsquo;annonceurs<\/strong> utilisent la plateforme <a href=\"https:\/\/ads.google.com\/home\/\">Adwords<\/a>, cette infographie permet de mesurer le chemin parcouru et l&rsquo;envergure acquise par Google dans le paysage publicitaire ces 15 derni\u00e8res ann\u00e9es.<\/p>\n<h2>L&rsquo;importance de Youtube<\/h2>\n<p>L&rsquo;infographie est\u00a0notamment l&rsquo;occasion de souligner l&rsquo;importance prise par <strong>Youtube comme m\u00e9dia<\/strong> puisqu&rsquo;on apprend entre autre que la plateforme est d\u00e9sormais plus regard\u00e9e aux Etats-Unis\u00a0par les 18-34 ans que la t\u00e9l\u00e9vision c\u00e2bl\u00e9e.<\/p>\n<p>Un succ\u00e8s que Google illustre avec la campagne \u00ab\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/fr-fr\/strategies-marketing\/video\/gillette-une-strategie-digitale-aupoil-pour-gillette-body\/\">100 Years of Hair<\/a>\u00a0\u00bb par Gillette et ses 500 000 <a href=\"https:\/\/www.odw.fr\/blog\/referencement\/le-suivi-des-conversions-lors-dune-campagne-google-adwords\/\">click-to buy<\/a> g\u00e9n\u00e9r\u00e9s ou encore avec la prouesse jusqu&rsquo;alors in\u00e9dite r\u00e9alis\u00e9e par Psy qui d\u00e9passe le milliard de vues sur Youtube en 2012.<\/p>\n<h2>L&rsquo;av\u00e8nement du mobile<\/h2>\n<p>En derni\u00e8re partie de son infographie, Google en profite pour rappeler les enjeux qui se pr\u00e9sentent aux annonceurs soucieux de leur <a href=\"https:\/\/www.odw.fr\/expertises\/agence-seo\/\" target=\"_blank\" rel=\"noopener\">r\u00e9f\u00e9rencement<\/a> : le <strong>mobile<\/strong> et la <strong>localisation<\/strong> ont pris une importance cruciale.<\/p>\n<p>Ainsi, plus de <strong>50% des recherches<\/strong> sur Google dans le monde sont r\u00e9alis\u00e9es sur\u00a0un <strong>support\u00a0mobile<\/strong> tandis que les recherches incluant les crit\u00e8res de proximit\u00e9 ont doubl\u00e9 par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n<p>Retrouvez l&rsquo;int\u00e9gralit\u00e9 de l&rsquo;infographie mise au \u00a0point par Google ci-dessous :<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5700 aligncenter\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/10\/AdWords_Birthday_Infographic_Final_v2.jpg\" alt=\"AdWords Birthday Infographie\" width=\"100%\" height=\"auto\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/10\/AdWords_Birthday_Infographic_Final_v2.jpg 792w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2015\/10\/AdWords_Birthday_Infographic_Final_v2-43x300.jpg 43w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lanc\u00e9 plut\u00f4t discr\u00e8tement en octobre 2000, Google AdWords a su innover et s&rsquo;imposer au fil des ann\u00e9es comme une plateforme incontournable pour des millions d&rsquo;annonceurs.<\/p>\n<p>A [&#8230;]<\/p>\n","protected":false},"author":15,"featured_media":5705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[14,24,184,666,598,10,1020,47],"class_list":["post-5697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referencement","tag-google","tag-google-adwords","tag-infographie","tag-mobile","tag-moteur-de-recherche","tag-referencement-2","tag-trueview","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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