{"id":6243,"date":"2017-04-25T16:20:56","date_gmt":"2017-04-25T14:20:56","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=6243"},"modified":"2025-08-07T13:50:05","modified_gmt":"2025-08-07T11:50:05","slug":"infographie-motion-design-pleine-expansion","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/webmarketing\/infographie-motion-design-pleine-expansion\/","title":{"rendered":"[Infographie] Le motion Design en pleine expansion !"},"content":{"rendered":"<p style=\"text-align: justify;\">Depuis quelques ann\u00e9es, le format vid\u00e9o, et notamment le Motion Design,\u00a0est<b>\u00a0en pleine expansion<\/b>. On estime d&rsquo;ailleurs qu&rsquo;en 2020, \u00a0environ <strong>80% du trafic sur la toile<\/strong>\u00a0sera li\u00e9 aux\u00a0<a href=\"https:\/\/www.odw.fr\/expertises\/agence-brand-content\/\">vid\u00e9os<\/a>.<\/p>\n<p style=\"text-align: justify;\">Cette <a href=\"https:\/\/www.creads.com\/blog\/actualite\/infographie-motion-design-by-creads\/\" target=\"_blank\" rel=\"noopener noreferrer\">infographie<\/a>\u00a0ci-dessous, r\u00e9alis\u00e9e par <strong>Creads<\/strong>, nous montre l&rsquo;ampleur que prend ce nouveau format et nous donne quelques conseils et astuces pr\u00e9cieux pour r\u00e9aliser des vid\u00e9os efficaces.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6244 size-full\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2017\/04\/infographie-motion-design.png\" alt=\"infographie motion design\" width=\"600\" height=\"5133\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2017\/04\/infographie-motion-design.png 600w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2017\/04\/infographie-motion-design-35x300.png 35w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Ainsi, \u00e0 travers cette infographie, on constate l\u2019explosion de la vid\u00e9o en ligne, avec des chiffres impressionnants : YouTube enregistre 26 millions de visiteurs uniques par mois en France pour 1,6 milliard de vid\u00e9os vues, suivi de Facebook, Dailymotion ou encore Allocin\u00e9. <strong>YouTube<\/strong> est d\u00e9sormais le <strong>2e moteur de recherche mondial<\/strong> apr\u00e8s Google ! <\/p>\n<p>La vid\u00e9o s\u2019impose comme un levier marketing de premier plan, favorisant conversion, <a href=\"https:\/\/www.odw.fr\/expertises\/agence-seo\/\">r\u00e9f\u00e9rencement<\/a> et engagement sur les r\u00e9seaux sociaux. Pour <strong>r\u00e9ussir votre vid\u00e9o<\/strong> : privil\u00e9giez un brief clair, soignez l\u2019accroche d\u00e8s les premi\u00e8res secondes et adaptez le format aux plateformes sociales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis quelques ann\u00e9es, le format vid\u00e9o, et notamment le Motion Design, est en pleine expansion. On estime d&rsquo;ailleurs qu&rsquo;en 2020,  environ 80% du trafic [&#8230;]<\/p>\n","protected":false},"author":21,"featured_media":6245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[1051,441],"class_list":["post-6243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmarketing","tag-motion-design","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le motion Design en pleine expansion - Agence ODW<\/title>\n<meta name=\"description\" content=\"Depuis quelques ann\u00e9es, les vid\u00e9os en Motion Design n&#039;ont cess\u00e9 d&#039;augmenter. Les vid\u00e9os devraient rapidement repr\u00e9senter 80% du trafic web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/webmarketing\/infographie-motion-design-pleine-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le motion Design en pleine expansion - Agence ODW\" \/>\n<meta property=\"og:description\" content=\"Depuis quelques ann\u00e9es, les vid\u00e9os en Motion Design n&#039;ont cess\u00e9 d&#039;augmenter. Les vid\u00e9os devraient rapidement repr\u00e9senter 80% du trafic web.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.odw.fr\/blog\/webmarketing\/infographie-motion-design-pleine-expansion\/\" \/>\n<meta property=\"og:site_name\" content=\"Agence digitale ODW\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-25T14:20:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-07T11:50:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2017\/04\/infographie-motion-design-tendances-conseils.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"R\u00e9my Legras\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"R\u00e9my Legras\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/webmarketing\\\/infographie-motion-design-pleine-expansion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/webmarketing\\\/infographie-motion-design-pleine-expansion\\\/\"},\"author\":{\"name\":\"R\u00e9my Legras\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/f16af61446f1159e3c8e2eeb1c9a0c2c\"},\"headline\":\"[Infographie] Le motion Design en pleine expansion !\",\"datePublished\":\"2017-04-25T14:20:56+00:00\",\"dateModified\":\"2025-08-07T11:50:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/webmarketing\\\/infographie-motion-design-pleine-expansion\\\/\"},\"wordCount\":179,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/webmarketing\\\/infographie-motion-design-pleine-expansion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/infographie-motion-design-tendances-conseils.png\",\"keywords\":[\"motion design\",\"vid\u00e9o\"],\"articleSection\":[\"Webmarketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.odw.fr\\\/blog\\\/webmarketing\\\/infographie-motion-design-pleine-expansion\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/webmarketing\\\/infographie-motion-design-pleine-expansion\\\/\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/webmarketing\\\/infographie-motion-design-pleine-expansion\\\/\",\"name\":\"Le motion Design en pleine expansion - Agence ODW\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/webmarketing\\\/infographie-motion-design-pleine-expansion\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/webmarketing\\\/infographie-motion-design-pleine-expansion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/infographie-motion-design-tendances-conseils.png\",\"datePublished\":\"2017-04-25T14:20:56+00:00\",\"dateModified\":\"2025-08-07T11:50:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/f16af61446f1159e3c8e2eeb1c9a0c2c\"},\"description\":\"Depuis quelques ann\u00e9es, les vid\u00e9os en Motion Design n'ont cess\u00e9 d'augmenter. 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