{"id":6312,"date":"2017-10-12T19:59:07","date_gmt":"2017-10-12T17:59:07","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=6312"},"modified":"2025-08-08T09:56:57","modified_gmt":"2025-08-08T07:56:57","slug":"infographie-blogs-levier-digital-devenu-incontournable","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/webmarketing\/infographie-blogs-levier-digital-devenu-incontournable\/","title":{"rendered":"[Infographie] Les blogs : un levier digital devenu incontournable"},"content":{"rendered":"<p>Alors que les blogs ont s\u00e9duit de nombreux internautes depuis des ann\u00e9es (vous souvenez-vous de Skyblog ?), les blogs sont \u00e9galement devenus un levier incontournable dans la strat\u00e9gie de communication des entreprises.<\/p>\n<p>Que ce soit en cr\u00e9ant leur blog afin de diffuser leur propre contenu ou en faisant appel aux blogueurs via les\u00a0<a href=\"https:\/\/www.odw.fr\/expertises\/agence-influence\/\" target=\"_blank\" rel=\"noopener noreferrer\">relations blogueurs<\/a>\u00a0afin de faire parler de leurs produits ou marques, les entreprises sont d\u00e9sormais convaincues de leur int\u00e9r\u00eat. Pour preuve, 86% des entreprises BtoB disposent d\u00e9j\u00e0 d&rsquo;un blog.<\/p>\n<h2>Les blogs, un ph\u00e9nom\u00e8ne de grand ampleur<\/h2>\n<p>Cette infographie pr\u00e9sent\u00e9e ci-dessous et r\u00e9alis\u00e9e par <a href=\"https:\/\/websitebuilder.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Websitebuilder<\/a>\u00a0est l&rsquo;occasion de red\u00e9couvrir l&rsquo;ampleur qu&rsquo;ont pris les blogs aujourd&rsquo;hui : on d\u00e9nombre plus d&rsquo;1,5 milliard de blogs, 77% des internautes lisent r\u00e9guli\u00e8rement un blog, plus d&rsquo;un million de commentaires sont post\u00e9s chaque jour sur les blogs.<\/p>\n<p>A c\u00f4t\u00e9 de ces chiffres impressionnants, l&rsquo;infographie ci-dessous nous fait \u00e9galement prendre conscience de tout l&rsquo;int\u00e9r\u00eat des <a href=\"https:\/\/www.odw.fr\/blog\/outils-web\/blog-dentreprise-du-contenu-riche-et-engageant\/\">blogs pour les entreprises<\/a> (SEO, g\u00e9n\u00e9ration de leads, augmentation des ventes,&#8230;) mais aussi des bonnes pratiques \u00e0 mettre en place afin d&rsquo;optimiser les chances de r\u00e9ussite de son blog.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6313 size-full\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2017\/10\/infographic-blogging.png\" alt=\"infographie blog\" width=\"100%\" height=\"auto\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2017\/10\/infographic-blogging.png 990w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2017\/10\/infographic-blogging-768x21995.png 768w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alors que les blogs ont s\u00e9duit de nombreux internautes depuis des ann\u00e9es (vous souvenez-vous de Skyblog ?), les blogs sont \u00e9galement devenus un levier incontournable [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":6315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[75,1056],"class_list":["post-6312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmarketing","tag-blog","tag-blogueurs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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