{"id":6766,"date":"2019-10-02T12:40:01","date_gmt":"2019-10-02T10:40:01","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=6766"},"modified":"2025-08-08T11:53:20","modified_gmt":"2025-08-08T09:53:20","slug":"facebook-creator-studio-permet-la-programmation-de-contenus-sur-instagram","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/facebook-creator-studio-permet-la-programmation-de-contenus-sur-instagram\/","title":{"rendered":"Facebook Creator Studio permet la programmation de contenus sur Instagram"},"content":{"rendered":"<p>S\u2019il est tr\u00e8s simple pour les community managers de programmer leurs contenus sur Facebook, <strong>le niveau de difficult\u00e9 \u00e9tait tout autre pour Instagram<\/strong>, et ce alors m\u00eame que les deux r\u00e9seaux sociaux ont le m\u00eame propri\u00e9taire. Fort heureusement, la situation va changer \u00e9tant donn\u00e9 que le Creator Studio permet d\u00e9sormais de <strong>g\u00e9rer son contenu Instagram<\/strong>.<\/p>\n<h2 class=\"wp-block-heading\">Facebook Creator Studio enfin disponible pour Instagram<\/h2>\n<p>D\u00e9cid\u00e9ment, il en aura fallu du temps pour que Facebook r\u00e9ponde aux attentes des community managers.<\/p>\n<p>En effet, voil\u00e0 de longs mois maintenant que ces derniers pestaient <strong>contre l\u2019absence d\u2019un v\u00e9ritable outil natif permettant de g\u00e9rer leurs contenus sur le <a href=\"https:\/\/www.odw.fr\/blog\/actualites\/nametag-tag-produits-dans-les-stories-fonctionnalite-quizz-le-recap-des-dernieres-nouveautes-sur-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\">r\u00e9seau social Instagram<\/a><\/strong>. Il faut dire que pour eux, l\u2019incompr\u00e9hension \u00e9tait grande tant il paraissait \u00e9vident que Facebook, le propri\u00e9taire d\u2019Instagram, pouvait se contenter de d\u00e9ployer Creator Studio pour pleinement les contenter.<\/p>\n<p>Du c\u00f4t\u00e9 d\u2019Instagram, <strong>ce m\u00e9contentement a fini par se faire entendre<\/strong>, un porte-parole du <strong><a href=\"https:\/\/www.odw.fr\/expertises\/agence-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\" label=\" (s\u2019ouvre dans un nouvel onglet)\">r\u00e9seau social<\/a> <\/strong>d\u00e9clarant r\u00e9cemment que \u00ab\u2009les outils existants pour les professionnels rendent difficile le suivi de la croissance et de l\u2019engagement des cr\u00e9ateurs\u2009\u00bb.<\/p>\n<p>Aussi, depuis cet \u00e9t\u00e9<strong>, Facebook Creator Studio permet de programmer ses publications Instagram<\/strong>.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\">Avec le Facebook Creator Studio, quelques clics suffisent pour la programmation sur Instagram<\/h2>\n<p>Si, jusqu\u2019\u00e0 pr\u00e9sent, les community managers \u0153uvraient sur Instagram gr\u00e2ce \u00e0 <strong>des services tiers proposant une fonctionnalit\u00e9 de programmation de contenus<\/strong> &#8211; comme Buffer, Hootsuite ou encore Agorapulse pour ne citer qu\u2019eux \u2013 les choses vont d\u00e9sormais changer.<\/p>\n<p>En effet, le d\u00e9ploiement de <strong><a href=\"https:\/\/siecledigital.fr\/2018\/08\/27\/facebook-creator-studio-le-nouvel-outil-de-facebook-pour-faire-de-lombre-a-youtube\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\">Facebook Creator Studio<\/a><\/strong> pour Instagram <strong>va consid\u00e9rablement simplifier la vie des gestionnaires de r\u00e9seaux sociaux<\/strong>. Afin de l\u2019utiliser, ils n\u2019auront qu\u2019\u00e0 se rendre sur le Business Manager et \u00e0 associer leur\/leurs comptes Instagram comme c\u2019\u00e9tait le cas pour les pages Facebook.<\/p>\n<p>Cette manipulation effectu\u00e9e, ils pourront <strong>g\u00e9rer leurs publications exactement comme ils le font sur Facebook<\/strong>. Autrement dit, ils pourront ajouter du texte, des photos, des vid\u00e9os, un lieu, une story et surtout <strong>pr\u00e9voir la date et l\u2019heure o\u00f9 ce contenu sera publi\u00e9<\/strong> sur le r\u00e9seau social.<\/p>\n<p>Nul doute en tout cas que les professionnels des r\u00e9seaux sociaux sauront <strong>adopter rapidement cette nouveaut\u00e9<\/strong> pour conduire leur strat\u00e9gie de content marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u2019il est tr\u00e8s simple pour les community managers de programmer leurs contenus sur Facebook, le niveau de difficult\u00e9 \u00e9tait tout autre pour Instagram, et ce [&#8230;]<\/p>\n","protected":false},"author":25,"featured_media":6770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programmer vos posts Instagram avec Facebook Creator Studio<\/title>\n<meta name=\"description\" content=\"Facebook Creator Studio permet d\u00e9sormais de programmer et g\u00e9rer vos publications directement sur Instagram, pour un gain de temps !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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