{"id":6785,"date":"2019-11-20T17:46:28","date_gmt":"2019-11-20T16:46:28","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=6785"},"modified":"2025-08-08T12:49:14","modified_gmt":"2025-08-08T10:49:14","slug":"la-fonctionnalite-event-arrive-sur-linkedin","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/la-fonctionnalite-event-arrive-sur-linkedin\/","title":{"rendered":"La fonctionnalit\u00e9 Event arrive sur LinkedIn"},"content":{"rendered":"<p>Connu comme<strong> le plus important r\u00e9seau professionnel de la plan\u00e8te<\/strong>, LinkedIn n\u2019est pas du genre \u00e0 dormir sur ses lauriers, et ce m\u00eame si le rachat par Microsoft en fin d\u2019ann\u00e9e&nbsp;2016 a ralenti certains projets. Depuis la mi-octobre, <strong>LinkedIn propose ainsi dans les pays anglophones une fonctionnalit\u00e9 \u00ab\u2009Event\u2009\u00bb visant \u00e0 simplifier les rencontres entre utilisateurs \u00ab\u2009dans le monde r\u00e9el\u2009\u00bb.<\/strong><\/p>\n<h2 class=\"wp-block-heading\">Cr\u00e9ez vos \u00e9v\u00e9nements gr\u00e2ce \u00e0 LinkedIn<\/h2>\n<p>Attendue depuis quelque temps d\u00e9j\u00e0, la fonctionnalit\u00e9 Event a \u00e9t\u00e9 <strong>d\u00e9ploy\u00e9e dans les pays anglophones courant octobre,<\/strong> avant de l\u2019\u00eatre \u00e0 l\u2019international dans les prochains mois. Contrairement \u00e0 ce que certaines rumeurs avaient \u00e9voqu\u00e9, elle ne fait pas l\u2019objet d\u2019une application d\u00e9di\u00e9e et est donc<strong> bel et bien int\u00e9gr\u00e9e \u00e0 LinkedIn<\/strong>.<\/p>\n<p>Test\u00e9e l\u2019an pass\u00e9 \u00e0 New York et \u00e0 San Francisco, deux villes r\u00e9put\u00e9es pour le dynamisme de leur tissu \u00e9conomique, la fonctionnalit\u00e9 Event a donn\u00e9 satisfaction en <strong>r\u00e9pondant \u00e0 une attente clairement exprim\u00e9e par les professionnels<\/strong>.<\/p>\n<p>Eh oui, beaucoup d\u00e9sirent <strong>\u00e9tendre leur r\u00e9seau tant virtuellement que dans le monde r\u00e9el<\/strong> et c\u2019est sur ce second point que la nouvelle fonctionnalit\u00e9 est particuli\u00e8rement int\u00e9ressante. Elle permet effectivement aux membres de LinkedIn de<strong> <a href=\"https:\/\/www.odw.fr\/expertises\/agence-evenementiel\/\">cr\u00e9er des \u00e9v\u00e9nements<\/a> o\u00f9 il est possible de nouer des relations directes avec d\u2019autres professionnels<\/strong> vivant ou travaillant dans une m\u00eame zone g\u00e9ographique.<\/p>\n<p>Pour l\u2019heure, <a href=\"https:\/\/siecledigital.fr\/2019\/10\/17\/linkedin-sort-event-pour-organiser-des-evenements-professionnels-dans-le-reel\/\">Event<\/a> vise seulement \u00e0 faciliter les contacts \u00ab\u2009r\u00e9els\u2009\u00bb et reste donc tr\u00e8s basique m\u00eame si l\u2019outil devrait <strong>se doter d\u2019un cr\u00e9ateur de cartes de visite ou d\u2019un syst\u00e8me permettant de placer des balises de proximit\u00e9 via QR Codes<\/strong>. \u00c0 plus long terme, les d\u00e9veloppeurs pourraient envisager d\u2019aller beaucoup plus loin, par exemple en permettant de <strong>r\u00e9server des espaces de r\u00e9union via Event.<\/strong><\/p>\n<h2 class=\"wp-block-heading\">Sous l\u2019\u00e8re Microsoft, LinkedIn conna\u00eet sa premi\u00e8re grande nouveaut\u00e9<\/h2>\n<p><strong>Tomb\u00e9 dans l\u2019escarcelle de Microsoft \u00e0 la fin de l\u2019ann\u00e9e&nbsp;2016<\/strong>, le r\u00e9seau social LinkedIn a depuis seulement connu de petites retouches visant \u00e0 l\u2019am\u00e9liorer.<\/p>\n<p>Ainsi, <strong>ses algorithmes ont \u00e9t\u00e9 repens\u00e9s<\/strong>, de nouvelles fonctions d\u2019interactions ont \u00e9t\u00e9 cr\u00e9\u00e9es alors que <strong>de nouveaux services de diffusion et d\u2019\u00e9valuation<\/strong> ont vu le jour.<\/p>\n<p>Pour autant, <strong>tout le monde attendait une vraie nouveaut\u00e9 sur LinkedIn<\/strong> et c\u2019est pourquoi le lancement de la fonctionnalit\u00e9 Event a \u00e9t\u00e9 re\u00e7u positivement par les utilisateurs.&nbsp;<\/p>\n<p>Reste maintenant \u00e0 savoir si Microsoft osera aller plus loin et <strong>positionner davantage encore le r\u00e9seau social sur le march\u00e9 de l\u2019organisation d\u2019\u00e9v\u00e9nements\u2026<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Connu comme le plus important r\u00e9seau professionnel de la plan\u00e8te, LinkedIn n\u2019est pas du genre \u00e0 dormir sur ses lauriers, et ce m\u00eame si le [&#8230;]<\/p>\n","protected":false},"author":25,"featured_media":6786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La fonctionnalit\u00e9 Event arrive sur LinkedIn - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"LinkedIn lance la fonctionnalit\u00e9 Event pour faciliter les rencontres professionnelles dans le monde r\u00e9el. 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