{"id":6800,"date":"2020-01-30T16:22:24","date_gmt":"2020-01-30T15:22:24","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=6800"},"modified":"2025-05-28T13:29:10","modified_gmt":"2025-05-28T11:29:10","slug":"la-realite-augmentee-se-fait-une-vraie-place-sur-youtube","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/webmarketing\/la-realite-augmentee-se-fait-une-vraie-place-sur-youtube\/","title":{"rendered":"La r\u00e9alit\u00e9 augment\u00e9e se fait une vraie place sur YouTube"},"content":{"rendered":"<p>Lanc\u00e9 en juin dernier avec des partenaires tri\u00e9s sur le volet, le format publicitaire <strong>\u00ab\u2009AR Beauty Try-On\u2009\u00bb<\/strong> \u2014 qui permet aux internautes <strong>de tester les produits de beaut\u00e9 gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e<\/strong> \u2014 est d\u00e9sormais <strong>accessible \u00e0 toutes les marques<\/strong>. De quoi les aider \u00e0 booster leurs ventes assur\u00e9ment\u2026<\/p>\n<h2 class=\"wp-block-heading\"><em>Des exp\u00e9riences immersives en r\u00e9alit\u00e9 augment\u00e9e pour mieux engager le public<\/em><\/h2>\n<p>Courant octobre, la plateforme d\u2019h\u00e9bergement de vid\u00e9os YouTube, filiale de Google, a officialis\u00e9 le d\u00e9ploiement de sa fonctionnalit\u00e9 \u00ab\u2009AR Beauty Try-On\u2009\u00bb \u00e0 l\u2019ensemble des marques.<\/p>\n<p>Lanc\u00e9e quelques mois plus t\u00f4t aupr\u00e8s de partenaires du r\u00e9seau social \u2014 des influenceuses mode essentiellement \u2014, <strong>elle a effectivement connu un r\u00e9el succ\u00e8s<\/strong> aupr\u00e8s des internautes ce qui a incit\u00e9 YouTube \u00e0 acc\u00e9l\u00e9rer son d\u00e9ploiement.<\/p>\n<p>Le concept de \u00ab\u2009AR Beauty Try-On\u2009\u00bb est extr\u00eamement simple&nbsp;: <strong>permettre aux internautes de tester un produit de beaut\u00e9<\/strong> (rouge \u00e0 l\u00e8vres, fond de teint, etc.) <strong>tout en suivant les conseils d\u2019une sp\u00e9cialiste du maquillage<\/strong>. Possible gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e, cette exp\u00e9rience in\u00e9dite permet <strong>d\u2019augmenter consid\u00e9rablement l\u2019engagement des internautes<\/strong> vis-\u00e0-vis d\u2019une marque.<\/p>\n<p>D\u2019un point de vue pratique, une banni\u00e8re publicitaire proposant le test du produit en r\u00e9alit\u00e9 augment\u00e9e appara\u00eet \u00e0 l\u2019\u00e9cran lorsque vous lancez la vid\u00e9o d\u2019une influenceuse mode sponsoris\u00e9e par une marque. D\u00e8s lors que vous cliquez sur la banni\u00e8re, votre \u00e9cran se divise en deux parties. Dans la partie haute, c\u2019est la vid\u00e9o de l\u2019influenceuse qui s\u2019affiche alors que dans la partie basse c\u2019est la vue de la cam\u00e9ra frontale de votre smartphone qui s\u2019affiche afin que vous puissiez r\u00e9aliser le test produit en r\u00e9alit\u00e9 augment\u00e9e. Bien \u00e9videmment, ce format publicitaire donne la possibilit\u00e9 \u00e0 l\u2019internaute d\u2019acheter imm\u00e9diatement le produit s\u2019il a \u00e9t\u00e9 convaincu.<\/p>\n<p>Jusqu\u2019\u00e0 pr\u00e9sent, <strong>30\u00a0% des internautes testent l\u2019exp\u00e9rience en r\u00e9alit\u00e9 augment\u00e9e<\/strong> qui leur est offerte. Pour autant, quelle que soit l\u2019efficacit\u00e9 actuelle de la fonctionnalit\u00e9, elle est un <strong>excellent moyen pour les marques cosm\u00e9tiques de distribuer des \u00e9chantillons \u00e0 un tr\u00e8s large public<\/strong>, <a href=\"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/youtube-video-live-super-chat\/\">YouTube<\/a> comptant 2 milliards d\u2019utilisateurs actifs mensuels.<\/p>\n<h2 class=\"wp-block-heading\"><em>La r\u00e9alit\u00e9 augment\u00e9e devrait se g\u00e9n\u00e9raliser<\/em><\/h2>\n<p>Si YouTube a franchi le pas de l\u2019int\u00e9gration de la r\u00e9alit\u00e9 augment\u00e9e, il n\u2019est pas le seul \u00ab\u2009r\u00e9seau social\u2009\u00bb \u00e0 l\u2019avoir fait ces derniers mois. <strong>Facebook l\u2019avait devanc\u00e9<\/strong> alors qu\u2019Instagram l\u2019a imit\u00e9\u2026<\/p>\n<p>Il faut dire que <strong><a href=\"https:\/\/www.usine-digitale.fr\/article\/asos-teste-un-outil-de-realite-augmentee-pour-visualiser-un-vetement-sur-differentes-morphologies.N920319\">la r\u00e9alit\u00e9 augment\u00e9e<\/a> est une technologie qui progresse tr\u00e8s rapidement<\/strong> et qui n\u2019a pas fini de nous surprendre.<\/p>\n<p>D\u2019ailleurs, c\u2019est parce qu\u2019elle a un <strong>incroyable potentiel<\/strong> qu\u2019elle pourrait bient\u00f4t \u00eatre exploit\u00e9e par des marques autres que celles \u00e9voluant dans l\u2019univers des cosm\u00e9tiques.&nbsp;<\/p>\n<p>On a d\u00e9j\u00e0 h\u00e2te de savoir quelles marques vont se montrer innovantes pour nous proposer des exp\u00e9riences uniques\u2009!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lanc\u00e9 en juin dernier avec des partenaires tri\u00e9s sur le volet, le format publicitaire \u00ab\u2009AR Beauty Try-On\u2009\u00bb \u2014 qui permet aux internautes de tester les [&#8230;]<\/p>\n","protected":false},"author":25,"featured_media":6801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":["post-6800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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