{"id":6835,"date":"2020-07-21T11:57:54","date_gmt":"2020-07-21T09:57:54","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=6835"},"modified":"2025-05-27T15:36:06","modified_gmt":"2025-05-27T13:36:06","slug":"des-stickers-instagram-rappellent-le-lancement-de-produit","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/des-stickers-instagram-rappellent-le-lancement-de-produit\/","title":{"rendered":"Des stickers Instagram rappellent le lancement de produit"},"content":{"rendered":"

Depuis maintenant de longs mois, Instagram met tout en \u0153uvre pour se transformer en une plateforme consacr\u00e9e au shopping<\/strong>. D\u2019ailleurs, afin de s\u00e9duire davantage de marques encore mais aussi de fid\u00e9liser celles qui lui font d\u00e9j\u00e0 confiance, le r\u00e9seau social propose une nouvelle fonctionnalit\u00e9 prenant la forme de stickers pour rappeler le lancement d\u2019un nouveau produit. .<\/strong><\/p>\n

Quand Instagram aide les marques \u00e0 communiquer sur le lancement de leurs produits<\/em><\/h2>\n

\u00c0 l\u2019heure o\u00f9 Instagram ambitionne de devenir un leader du e-commerce,<\/strong> voil\u00e0 que le r\u00e9seau social propri\u00e9t\u00e9 de Facebook<\/a> d\u00e9ploie une nouvelle fonctionnalit\u00e9 \u00e0 destination des marques.<\/strong><\/p>\n

Si ces derni\u00e8res ont d\u00e9j\u00e0 de nombreuses possibilit\u00e9s pour communiquer sur leur actualit\u00e9, sur leurs valeurs ou encore sur leurs \u00e9v\u00e9nements, Instagram souhaite maintenant les aider \u00e0 mieux promouvoir le lancement de leurs produits.<\/strong><\/p>\n

Pour ce faire, un sticker Instagram rappelant le lancement prochain d\u2019un produit pourra \u00eatre utilis\u00e9 dans les stories<\/a><\/strong> mises en ligne mais aussi dans les fils d\u2019actualit\u00e9 via un tag. Les utilisateurs pourront ainsi obtenir des d\u00e9tails sur le produit mais aussi programmer un rappel.\u00a0<\/strong><\/p>\n

S\u2019ils le d\u00e9sirent, les utilisateurs peuvent effectivement \u00eatre r\u00e9inform\u00e9s du lancement du produit la veille du lancement<\/strong> mais aussi 15 minutes avant celui-ci. Les deux fois, le rappel effectu\u00e9 gr\u00e2ce au sticker Instagram s\u2019accompagne d\u2019une possibilit\u00e9 d\u2019acheter le produit directement depuis le r\u00e9seau social.<\/strong><\/p>\n

Autrement dit, Instagram<\/a> a imagin\u00e9 l\u00e0 un nouveau canal permettant aux marques de communiquer autour de leurs nouveaut\u00e9s.<\/strong> Assur\u00e9ment un bon compl\u00e9ment \u00e0 la traditionnelle newsletter ou \u00e0 la} notification push\u2026<\/p>\n

Un nouveau sticker Instagram r\u00e9serv\u00e9e \u00e0 certaines marques<\/em>\u2009?<\/em><\/h2>\n

Parce qu\u2019Instagram souhaite offrir une phase de test<\/strong> \u00e0 son nouveau sticker, il a \u00e9t\u00e9 d\u00e9cid\u00e9 que seules les marques disposant d\u2019un acc\u00e8s \u00e0 Checkout<\/strong>, la solution de paiement int\u00e9gr\u00e9e au r\u00e9seau social, pourront l\u2019utiliser.<\/p>\n

D\u2019ores et d\u00e9j\u00e0 disponible aux \u00c9tats-Unis, le<\/strong> sticker Instagram relatif au lancement produit va donc pouvoir \u00eatre utilis\u00e9 par de grandes marques<\/strong> comme Adidas, H&M ou encore Balmain.<\/p>\n

Adidas a d\u2019ailleurs d\u00e9j\u00e0 pr\u00e9cis\u00e9, par la voie de son porte-parole, qu\u2019\u00ab\u2009avec de nouvelles fonctionnalit\u00e9s\u2009\u00bb, la marque s\u2019attend \u00ab<\/strong>\u00e0 voir l\u2019engagement augmenter<\/strong> car nous pouvons cr\u00e9er des exp\u00e9riences simples, immersives pour les utilisateurs.\u2009\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Depuis maintenant de longs mois, Instagram met tout en \u0153uvre pour se transformer en une plateforme consacr\u00e9e au shopping. D\u2019ailleurs, afin de s\u00e9duire davantage de […]<\/p>\n","protected":false},"author":25,"featured_media":6837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux"],"yoast_head":"\nDes stickers Instagram rappellent le lancement de produit - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"Utilisez les stickers Instagram pour annoncer vos lancements de produits et cr\u00e9er de l\u2019attente aupr\u00e8s de votre communaut\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/des-stickers-instagram-rappellent-le-lancement-de-produit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des stickers Instagram rappellent le lancement de produit - 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