{"id":6948,"date":"2021-10-21T13:36:56","date_gmt":"2021-10-21T11:36:56","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=6948"},"modified":"2025-05-28T13:48:50","modified_gmt":"2025-05-28T11:48:50","slug":"les-nouveautes-annoncees-lors-du-tiktok-world","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/les-nouveautes-annoncees-lors-du-tiktok-world\/","title":{"rendered":"Les nouveaut\u00e9s annonc\u00e9es lors du TikTok World"},"content":{"rendered":"<\/p>\n<p>Cr\u00e9\u00e9e en 2016, <a href=\"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/tiktok-une-appli-a-fort-potentiel-pour-les-marques\/\" target=\"_blank\" rel=\"noreferrer noopener\">la plateforme de vid\u00e9os courtes TikTok<\/a>, pl\u00e9biscit\u00e9e par les jeunes de 16-24 ans, hommes ou femmes, vient juste de d\u00e9passer le milliard d\u2019utilisateurs. En France, le ph\u00e9nom\u00e8ne s\u00e9duit 14,9 millions d\u2019utilisateurs, dont 4 millions sont actifs quotidiennement, \u00e0 raison de plus d\u2019une heure par jour, avec un taux d\u2019engagement de 19,32\u00a0%. Naturellement, un tel engouement attire les marques et les professionnels soucieux d\u2019exploiter ces opportunit\u00e9s\u00a0: \u00e0 l\u2019occasion de la premi\u00e8re \u00e9dition de <em>TikTok World<\/em>, le r\u00e9seau a pr\u00e9sent\u00e9 les <span class=\"has-inline-color has-light-green-cyan-color\"><a href=\"https:\/\/newsroom.tiktok.com\/fr-fr\/avec-tiktok-world-decouvrez-le-futur-du-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">nouveaut\u00e9s<\/a><\/span> destin\u00e9es \u00e0 mon\u00e9tiser cette audience.<\/p>\n<h2 class=\"wp-block-heading\">Une optimisation de la relation influenceurs \/ entreprises<\/h2>\n<p>La prochaine mise \u00e0 jour de <em>TikTok Creator Marketplace <\/em>veut am\u00e9liorer la mise en relation des <a href=\"https:\/\/www.odw.fr\/expertises\/agence-influence\/\" target=\"_blank\" rel=\"noreferrer noopener\">influenceurs<\/a>, pr\u00eats \u00e0 r\u00e9aliser des campagnes de publicit\u00e9, avec les entreprises. D\u00e9sormais, les marques vont b\u00e9n\u00e9ficier d\u2019un syst\u00e8me de filtrage plus fin, d\u2019un meilleur suivi du processus de cr\u00e9ation et d\u2019un acc\u00e8s aux statistiques du post en temps r\u00e9el. Avec <em>Open Application Campaigns<\/em>, elles peuvent aussi transmettre les briefs de campagnes et laisser les influenceurs postuler directement.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\">Des outils d\u00e9di\u00e9s aux campagnes de publicit\u00e9<\/h2>\n<p>Avec <em>TikTok Creative Center<\/em>, le r\u00e9seau social indique aux marques les publicit\u00e9s les plus performantes du moment, les derni\u00e8res tendances musicales, ainsi que les derni\u00e8res entreprises ayant lanc\u00e9 une campagne de promotion. Avec <em>Dynamic Scene<\/em>, le process de cr\u00e9ation est simplifi\u00e9&nbsp;: cet \u00e9diteur de vid\u00e9o cr\u00e9e automatiquement des publicit\u00e9s \u00e0 partir de contenus existants.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\">Le coup de boost e-commerce avec<em> TikTok Shopping<\/em>&nbsp;<\/h2>\n<p>En partenariat avec Shopify, Square, Prestashop et Ecwid, TikTok Shopping int\u00e8gre des fonctionnalit\u00e9s qui vont booster les ventes e-commerce&nbsp;: <em>Product Links <\/em>(lien vers fiche produit)<em>, Live Shopping <\/em>(lien dynamique pendant la session live)<em>, Collection Ads <\/em>(int\u00e9gration de fiches produits personnalis\u00e9es) et<em> Dynamic Showcase Ads <\/em>(promotion automatique en fonction des int\u00e9r\u00eats des utilisateurs).<\/p>\n<h2 class=\"wp-block-heading\">La mesure de l\u2019impact de <em>TikTok<\/em>&nbsp;<\/h2>\n<p>Pour mesure le succ\u00e8s d\u2019une campagne et suivre ses performances, TikTok met \u00e0 disposition des marques plusieurs outils cl\u00e9s&nbsp;: <em>Reach &amp; Frequency<\/em> (volume, port\u00e9e et fr\u00e9quence de diffusion), <em>TikTok Brand Lift Study<\/em> (sondage), <em>TikTok Inventory Filter<\/em> (ma\u00eetrise de l\u2019environnement de diffusion), <em>S\u00e9curit\u00e9 des marques <\/em>et<em> Ad Viewability.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9\u00e9e en 2016, la plateforme de vid\u00e9os courtes TikTok, pl\u00e9biscit\u00e9e par les jeunes de 16-24 ans, hommes ou femmes, vient juste de d\u00e9passer le milliard [&#8230;]<\/p>\n","protected":false},"author":26,"featured_media":6954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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