{"id":6997,"date":"2022-01-24T17:41:16","date_gmt":"2022-01-24T16:41:16","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=6997"},"modified":"2025-06-16T17:37:53","modified_gmt":"2025-06-16T15:37:53","slug":"comment-les-marques-semparent-des-nfts","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/webmarketing\/comment-les-marques-semparent-des-nfts\/","title":{"rendered":"Comment les marques s\u2019emparent des NFTs ?"},"content":{"rendered":"<p>Les Non-Fungible Token (NFT) ou \u00ab\u00a0Actif Num\u00e9rique non Interchangeable\u00a0\u00bb en fran\u00e7ais, renvoient \u00e0 tout objet d\u00e9mat\u00e9rialis\u00e9 \u2013 que ce soit des vid\u00e9os, des images, des fichiers audio, une \u0153uvre d\u2019art num\u00e9rique\u2026 Leurs qualit\u00e9s intrins\u00e8ques \u2013 uniques, non-fongibles, authentiques et tra\u00e7ables \u2013 ont largement contribu\u00e9 \u00e0 s\u00e9duire les marques qui les utilisent activement pour communiquer et interagir avec leurs cibles. Explications.<\/p>\n<h2 class=\"wp-block-heading\">Les 4 grands avantages des NFTs<\/h2>\n<p>Le caract\u00e8re non-fongible des NFTs est d\u00e9finitivement leur principal atout&nbsp;: concr\u00e8tement, cela signifie qu\u2019il n\u2019existe qu\u2019un seul original, \u00e0 l\u2019image d\u2019un tableau de ma\u00eetre. Autrement dit, il n\u2019existe pas deux \u0153uvres identiques, les NFT sont totalement uniques et donc rares, avec une valeur qui \u00e9volue en fonction de l\u2019offre et de la demande.<\/p>\n<p>Par ailleurs, les NFTs sont authentiques puisqu\u2019ils b\u00e9n\u00e9ficient d\u2019un certificat d\u2019authentification \u00e9tabli par la blockchain. Il s\u2019agit de crypto-actifs dot\u00e9s d\u2019un code identification et de m\u00e9tadonn\u00e9es uniques, \u00e0 distinguer des crypto-monnaies qui sont des jetons interchangeables et identiques. Enfin, les NFTs sont tra\u00e7ables tout au long de leur vie\u00a0: m\u00eame plusieurs fois revendus, il est possible de conna\u00eetre tous les propri\u00e9taires et informations associ\u00e9s.<\/p>\n<h2 class=\"wp-block-heading\">Le ph\u00e9nom\u00e8ne renforce la strat\u00e9gie marketing des marques<\/h2>\n<p>Gr\u00e2ce aux NFTs, les marques peuvent \u00eatre \u00e0 l\u2019origine d\u2019exp\u00e9riences uniques, attirer leurs cibles, <a href=\"https:\/\/www.odw.fr\/expertises\/agence-social-media\/\">encourager les interactions<\/a> et plus g\u00e9n\u00e9ralement, accro\u00eetre leur notori\u00e9t\u00e9. Autrement dit, avec ce ph\u00e9nom\u00e8ne, elles peuvent toucher de nouveaux clients et fid\u00e9liser les autres\u2026<\/p>\n<p>Par exemple, McDo a cr\u00e9\u00e9 une collection d\u2019\u0153uvres d\u2019art num\u00e9riques\u00a0: des vid\u00e9os mettant en avant un produit phare de la marque, qu\u2019il est possible de gagner par le biais d\u2019un concours. Dolce &amp; Gabbana est, quant \u00e0 elle, parvenue \u00e0 r\u00e9unir 5,65 millions de dollars lors d\u2019une <a href=\"https:\/\/www.nytimes.com\/2021\/10\/04\/style\/dolce-gabbana-nft.html\">vente aux ench\u00e8res<\/a> pour permettre \u00e0 l\u2019heureux propri\u00e9taire d\u2019obtenir une robe physique et une version digitale pour fasciner dans le monde virtuel. Taco Bell a choisi, quant \u00e0 elle, de travailler sa notori\u00e9t\u00e9 tout en soutenant une cause, en vendant des GIF NFT pour financer des bourses \u00e9tudiantes.<\/p>\n<p>Avec les \u00e9v\u00e9nements NFTs qui se multiplient, une v\u00e9ritable \u00e9conomie virtuelle se d\u00e9veloppe, encore instable, mais qui fait \u00e9cho au d\u00e9veloppement des <a href=\"https:\/\/www.odw.fr\/blog\/outils-web\/les-metavers-une-opportunite-pour-les-marques\/\">m\u00e9tavers<\/a>\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les Non-Fungible Token (NFT) ou \u00ab\u00a0Actif Num\u00e9rique non Interchangeable\u00a0\u00bb en fran\u00e7ais, renvoient \u00e0 tout objet d\u00e9mat\u00e9rialis\u00e9 \u2013 que ce soit des vid\u00e9os, des images, des [&#8230;]<\/p>\n","protected":false},"author":24,"featured_media":6998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":["post-6997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment les marques s\u2019emparent des NFTs ? 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