{"id":7020,"date":"2022-03-21T12:53:49","date_gmt":"2022-03-21T11:53:49","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=7020"},"modified":"2025-05-24T17:51:34","modified_gmt":"2025-05-24T15:51:34","slug":"les-influenceurs-virtuels-ont-la-cote","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/actualites\/les-influenceurs-virtuels-ont-la-cote\/","title":{"rendered":"Les influenceurs virtuels ont la cote\u00a0!"},"content":{"rendered":"

Depuis l\u2019arriv\u00e9e de Lil Miquela en 2016 sur Instagram, les influenceurs<\/a> virtuels se sont multipli\u00e9s aux quatre coins du globe<\/strong>. Leur pl\u00e9biscite explique pourquoi certaines marques se sont empar\u00e9es du ph\u00e9nom\u00e8ne, appr\u00e9ciant ces identit\u00e9s hybrides, pr\u00e9sentant tous les avantages des humains sans leurs inconv\u00e9nients. Pr\u00e9sentation.<\/p>\n

L\u2019explosion des CGIs (Computer Generated Imagery)<\/h2>\n

En 2016, Lil Miquela<\/a> fait son apparition sur Instagram<\/strong> : cr\u00e9\u00e9e par la start-up Brud, cette influenceuse am\u00e9ricaine de 19 ans est habill\u00e9e par de grandes marques, engag\u00e9e dans de nombreuses causes et s\u2019affiche avec des stars bien r\u00e9elles. En 3 ans, son compte affiche 1,5 million d\u2019abonn\u00e9s<\/strong> pour ses 466 publications<\/strong>\u2026<\/p>\n

Rapidement, la tendance des CGIs (Computer Generated Imagery, influenceur virtuel)<\/strong> se d\u00e9veloppe avec le soutien de marques<\/strong> telles que Dior, Kenzo, Prada<\/em>\u2026 Ces personnages fictifs se mettent en situations r\u00e9elles, font les boutiques, discutent entre amis…\u00a0
En \u00ab\u00a0vendant du r\u00eave<\/strong>\u00a0\u00bb mieux que personne, elles attirent les entreprises<\/strong> qui font de pr\u00e9cieuses \u00e9conomies \u00e0 les privil\u00e9gier plut\u00f4t que leurs homologues r\u00e9els (pas de logements, pas de d\u00e9placements\u2026). Pour preuve de leur int\u00e9r\u00eat, Meta<\/a> a m\u00eame \u00e9tabli un cadre pour leur activit\u00e9<\/strong>\u2026<\/p>\n

Top 5 des meilleurs influenceurs virtuels en 2022<\/h2>\n

Depuis 2016, Miquela<\/strong> \u2013 \u00e9ternelle jeune femme de 19 ans \u2013 totalise 3,1 millions d\u2019abonn\u00e9s<\/strong> et truste la premi\u00e8re place de ce TOP5 des meilleurs influenceurs virtuels de 2022 sur Instagram. Elle fait m\u00eame de la musique : son titre \u00ab Automatic \u00bb rencontre un franc succ\u00e8s sur YouTube<\/em> (4,8 millions de vues). <\/p>\n

La Chinoise Noonoouri<\/a><\/strong> arrive \u00e0 la seconde place avec 383 000 abonn\u00e9s<\/strong>, conquis par cette activiste v\u00e9gan, collaborant avec Dior<\/em>. La magnifique mannequin noire Shudu<\/a><\/strong> est en troisi\u00e8me position avec 218 000 abonn\u00e9s<\/strong>. Au pied du podium figure Bermuda<\/a><\/strong>, la copine de Miquela, en version blonde aux yeux bleus et ses 280 000 abonn\u00e9s<\/strong>. Et pour clore ce TOP5, la tr\u00e8s K-Pop Imma<\/a><\/strong>, reconnaissable \u00e0 ses cheveux roses et ses 354 000 abonn\u00e9s<\/strong>. 
\u00c0 noter que le premier influenceur virtuel homme<\/strong> se positionne \u00e0 la 6e<\/sup> place : il s\u2019appelle Blawko<\/a><\/strong>, compte 145 000 abonn\u00e9s et vient de la soci\u00e9t\u00e9 Brud (comme Miquela et Bermuda). Il aime critiquer les stars et faire des m\u00e8mes\u2026<\/p>\n

Sources<\/strong><\/p>\n

Kolsquare<\/a> | Topito<\/a><\/p>\n

Image<\/strong><\/p>\n

lilmiquela sur Instagram<\/p>\n","protected":false},"excerpt":{"rendered":"

Depuis l\u2019arriv\u00e9e de Lil Miquela en 2016 sur Instagram, les influenceurs virtuels se sont multipli\u00e9s aux quatre coins du globe. Leur pl\u00e9biscite explique pourquoi certaines […]<\/p>\n","protected":false},"author":24,"featured_media":7021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\nLes influenceurs virtuels ont la cote\u00a0! - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"Les influenceurs virtuels s\u00e9duisent les marques : avatars 3D, storytelling ma\u00eetris\u00e9 et collaborations avec Dior ou Prada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/actualites\/les-influenceurs-virtuels-ont-la-cote\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les influenceurs virtuels ont la cote\u00a0! 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