{"id":7048,"date":"2022-05-02T11:38:17","date_gmt":"2022-05-02T09:38:17","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=7048"},"modified":"2025-05-24T17:48:39","modified_gmt":"2025-05-24T15:48:39","slug":"bereal-une-nouvelle-experience-de-reseau-social","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/actualites\/bereal-une-nouvelle-experience-de-reseau-social\/","title":{"rendered":"BeReal. : une nouvelle exp\u00e9rience de r\u00e9seau social"},"content":{"rendered":"

Cr\u00e9\u00e9 en 2020 par des ing\u00e9nieurs fran\u00e7ais, le r\u00e9seau social BeReal (\u00ab\u00a0sois r\u00e9el\u00a0\u00bb en fran\u00e7ais) s\u00e9duit de plus en plus les jeunes Am\u00e9ricains. Son concept innovant souhaite prendre \u00e0 contrepied les r\u00e9seaux sociaux traditionnels en proposant une exp\u00e9rience apais\u00e9e, moins angoissante, et surtout plus authentique.<\/p>\n

Un concept original <\/strong><\/h2>\n

Le concept de base de BeReal est aussi simple que r\u00e9volutionnaire : chaque jour, \u00e0 une heure diff\u00e9rente et inconnue \u00e0 l’avance, tous ses utilisateurs re\u00e7oivent en m\u00eame temps une notification les invitant \u00e0 prendre une photo. \u00c0 partir de ce moment, ils disposent de deux minutes pour s’effectuer et la poster. Cette photo constitue alors leur seul post de la journ\u00e9e.<\/p>\n

Un r\u00e9seau social authentique<\/strong><\/h2>\n

Un tel fonctionnement emp\u00eache les utilisateurs de pr\u00e9parer un d\u00e9cor l\u00e9ch\u00e9 et travaill\u00e9 \u00e0 l’avance, mais montrera chaque jour un moment diff\u00e9rent de la journ\u00e9e de ses membres. La photo prise (bien entendu, sans filtre<\/a>) sera donc une repr\u00e9sentation authentique de la r\u00e9alit\u00e9 de l’utilisateur. Une r\u00e9alit\u00e9 souvent loin de celle que l’on peut trouver chez les mastodontes du secteur, pour lesquels chaque photo est minutieusement travaill\u00e9e et retravaill\u00e9e pour atteindre la plus grande audience possible<\/a>.<\/p>\n

R\u00e9duire la course aux likes et la boulimie de contenu<\/strong><\/h2>\n

En effet, si BeReal permet tout de m\u00eame \u00e0 ses membres de r\u00e9agir ou de commenter les posts de leurs contacts, ce r\u00e9seau social se d\u00e9marque de ses concurrents. Car sur BeReal, il n’y a pas de compteurs de likes ou d’abonn\u00e9s ni m\u00eame, cerise sur le g\u00e2teau, de publicit\u00e9s. La popularit\u00e9 num\u00e9rique<\/a> n’est donc pas du tout un enjeu pour les pr\u00e8s de sept millions de personnes qui ont d\u00e9j\u00e0 rejoint cette communaut\u00e9 aux antipodes des r\u00e8gles en vigueur jusqu’ici dans la plupart des grandes plateformes sociales.<\/p>\n

De plus, contrairement \u00e0 d’autres, il n’est nul besoin de revenir plusieurs fois chaque jour sur ce r\u00e9seau de peur de rater un contenu important. Puisque tout le monde poste en m\u00eame temps, toutes les photos arrivent d’un seul coup. Une fois ces derni\u00e8res parcourues, il ne reste plus qu’\u00e0 oublier l’application jusqu’au lendemain.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cr\u00e9\u00e9 en 2020 par des ing\u00e9nieurs fran\u00e7ais, le r\u00e9seau social BeReal (\u00ab\u00a0sois r\u00e9el\u00a0\u00bb en fran\u00e7ais) s\u00e9duit de plus en plus les jeunes Am\u00e9ricains. Son concept […]<\/p>\n","protected":false},"author":24,"featured_media":7050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\nBeReal. : une nouvelle exp\u00e9rience de r\u00e9seau social - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"BeReal r\u00e9volutionne les r\u00e9seaux sociaux en misant sur l\u2019authenticit\u00e9 : une photo par jour, sans filtre, pour partager la vraie vie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/actualites\/bereal-une-nouvelle-experience-de-reseau-social\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BeReal. : une nouvelle exp\u00e9rience de r\u00e9seau social - 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