{"id":7079,"date":"2022-06-13T17:48:44","date_gmt":"2022-06-13T15:48:44","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=7079"},"modified":"2025-05-26T12:52:09","modified_gmt":"2025-05-26T10:52:09","slug":"travailler-son-image-de-marque-sur-linkedin","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/actualites\/travailler-son-image-de-marque-sur-linkedin\/","title":{"rendered":"Travailler son image de marque sur LinkedIn"},"content":{"rendered":"<p>Premier r\u00e9seau social professionnel de France, <em>LinkedIn<\/em> est un formidable outil pour travailler son image de marque <strong>\u00e0 des fins de recrutement<\/strong> &#8211; que ce soit du c\u00f4t\u00e9 employeur ou du c\u00f4t\u00e9 candidat. Accessible \u00e0 tous, il permet aussi bien de construire une marque employeur solide et attractive qu\u2019attirer le regard sur un profil dot\u00e9 de comp\u00e9tences recherch\u00e9es\u2026<\/p>\n<h2 class=\"wp-block-heading\">Soignez la marque employeur pour mieux recruter avec <em>LinkedIn<\/em><\/h2>\n<p>Dans un processus de recrutement, <strong>4 candidats sur 5 d\u00e9clarent rechercher des informations<\/strong> sur l\u2019entreprise, avant d\u2019envoyer un CV. Sur <em>LinkedIn<\/em>, le d\u00e9ploiement d\u2019une marque employeur solide se construit au fil des ann\u00e9es&nbsp;: chaque prise de parole, correctement orchestr\u00e9e, vient alimenter votre <strong>cr\u00e9dibilit\u00e9<\/strong> et asseoir votre <strong>expertise<\/strong>.&nbsp;<br \/>Dans une <strong>approche \u00ab&nbsp;s\u00e9duction&nbsp;\u00bb<\/strong>, il s\u2019agit de parler de votre politique RH, de vos actions pour la Qualit\u00e9 de Vie au Travail, des \u00e9volutions de carri\u00e8re possibles, de vos valeurs, etc. En racontant l\u2019histoire de l\u2019entreprise, vous donnez du <strong>relief \u00e0 la soci\u00e9t\u00e9<\/strong>, une valeur \u00e9motionnelle port\u00e9e par des contenus vid\u00e9os et photos attractifs.<\/p>\n<h2 class=\"wp-block-heading\">D\u00e9veloppez votre notori\u00e9t\u00e9 pour attirer le regard des pros<\/h2>\n<p>Puissant r\u00e9seau social BtoB, <em>LinkedIn<\/em> contribue \u00e9galement \u00e0 faire <strong>\u00e9merger des candidats<\/strong> aux comp\u00e9tences clairement identifi\u00e9es. Mais pour am\u00e9liorer votre visibilit\u00e9 et gagner en notori\u00e9t\u00e9, synonyme de nouvelles opportunit\u00e9s, il faut <strong><a href=\"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/lancement-des-comptes-professionnels-sur-twitter\/\" target=\"_blank\" rel=\"noreferrer noopener\">travailler son profil<\/a><\/strong> soigneusement. <strong>Trouver les bons mots,<\/strong> pour sortir dans les recherches les plus populaires et les distiller aux bons endroits (titre, r\u00e9sum\u00e9, descriptif de poste\u2026). Il faut aussi veiller \u00e0 collecter des <strong>recommandations \u00e9crites<\/strong> de clients ou de contacts professionnels pour augmenter sa cr\u00e9dibilit\u00e9.\u00a0<\/p>\n<p>Ensuite, l\u2019id\u00e9al est d\u2019utiliser LinkedIn <strong>comme un blog<\/strong>&nbsp;: la r\u00e9daction r\u00e9guli\u00e8re d\u2019articles ne pourra que renforcer votre visibilit\u00e9. En traitant d\u2019un sujet r\u00e9pondant \u00e0 une probl\u00e9matique, vous pourrez <strong>susciter l\u2019engagement<\/strong> et \u00e9largir votre audience avec leurs r\u00e9actions\u2026<br \/>Autant de d\u00e9marches destin\u00e9es \u00e0 <strong>travailler votre <a href=\"https:\/\/www.odw.fr\/expertises\/agence-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">r\u00e9f\u00e9rencement naturel<\/a><\/strong> et vous propulser aux premi\u00e8res pages de r\u00e9sultats sur une (ou des) comp\u00e9tence(s) cl\u00e9(s).<\/p>\n<p><strong>Sources<\/strong> | Comm\u2019Alliances |&nbsp;<a href=\"https:\/\/www.midway-com.com\/pourquoi-utiliser-linkedin-pour-votre-image-de-marque-employeur\/\" target=\"_blank\" rel=\"noreferrer noopener\">Midway Communication<\/a><\/p>\n<p><strong>Image <\/strong>| myBizDev<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Premier r\u00e9seau social professionnel de France, LinkedIn est un formidable outil pour travailler son image de marque \u00e0 des fins de recrutement &#8211; que ce [&#8230;]<\/p>\n","protected":false},"author":24,"featured_media":7080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Travailler son image de marque sur LinkedIn - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"Boostez votre image de marque sur LinkedIn gr\u00e2ce \u00e0 une strat\u00e9gie de contenu efficace et une pr\u00e9sence professionnelle soign\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/actualites\/travailler-son-image-de-marque-sur-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Travailler son image de marque sur LinkedIn - Agence digitale ODW\" \/>\n<meta property=\"og:description\" content=\"Boostez votre image de marque sur LinkedIn gr\u00e2ce \u00e0 une strat\u00e9gie de contenu efficace et une pr\u00e9sence professionnelle soign\u00e9e.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.odw.fr\/blog\/actualites\/travailler-son-image-de-marque-sur-linkedin\/\" \/>\n<meta property=\"og:site_name\" content=\"Agence digitale ODW\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-13T15:48:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-26T10:52:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2022\/06\/article-linkedin.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1384\" \/>\n\t<meta property=\"og:image:height\" content=\"935\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sarah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/actualites\\\/travailler-son-image-de-marque-sur-linkedin\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/actualites\\\/travailler-son-image-de-marque-sur-linkedin\\\/\"},\"author\":{\"name\":\"Sarah\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/c32eb52df6bb8932d51c2ea5399dae44\"},\"headline\":\"Travailler son image de marque sur LinkedIn\",\"datePublished\":\"2022-06-13T15:48:44+00:00\",\"dateModified\":\"2025-05-26T10:52:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/actualites\\\/travailler-son-image-de-marque-sur-linkedin\\\/\"},\"wordCount\":378,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/actualites\\\/travailler-son-image-de-marque-sur-linkedin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/article-linkedin.jpg\",\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.odw.fr\\\/blog\\\/actualites\\\/travailler-son-image-de-marque-sur-linkedin\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/actualites\\\/travailler-son-image-de-marque-sur-linkedin\\\/\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/actualites\\\/travailler-son-image-de-marque-sur-linkedin\\\/\",\"name\":\"Travailler son image de marque sur LinkedIn - Agence digitale ODW\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/actualites\\\/travailler-son-image-de-marque-sur-linkedin\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/actualites\\\/travailler-son-image-de-marque-sur-linkedin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/article-linkedin.jpg\",\"datePublished\":\"2022-06-13T15:48:44+00:00\",\"dateModified\":\"2025-05-26T10:52:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/c32eb52df6bb8932d51c2ea5399dae44\"},\"description\":\"Boostez votre image de marque sur LinkedIn gr\u00e2ce \u00e0 une strat\u00e9gie de contenu efficace et une pr\u00e9sence professionnelle soign\u00e9e.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/actualites\\\/travailler-son-image-de-marque-sur-linkedin\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.odw.fr\\\/blog\\\/actualites\\\/travailler-son-image-de-marque-sur-linkedin\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/actualites\\\/travailler-son-image-de-marque-sur-linkedin\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/article-linkedin.jpg\",\"contentUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/article-linkedin.jpg\",\"width\":1384,\"height\":935},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/actualites\\\/travailler-son-image-de-marque-sur-linkedin\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Travailler son image de marque sur LinkedIn\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/\",\"name\":\"Agence digitale ODW\",\"description\":\"Conseil en communication digitale\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/c32eb52df6bb8932d51c2ea5399dae44\",\"name\":\"Sarah\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4e128db37f81212c519480ae66b3b4b75f5f86ca0234743789c888c848b68427?s=96&d=retro&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4e128db37f81212c519480ae66b3b4b75f5f86ca0234743789c888c848b68427?s=96&d=retro&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4e128db37f81212c519480ae66b3b4b75f5f86ca0234743789c888c848b68427?s=96&d=retro&r=g\",\"caption\":\"Sarah\"},\"sameAs\":[\"https:\\\/\\\/www.odw.fr\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Travailler son image de marque sur LinkedIn - Agence digitale ODW","description":"Boostez votre image de marque sur LinkedIn gr\u00e2ce \u00e0 une strat\u00e9gie de contenu efficace et une pr\u00e9sence professionnelle soign\u00e9e.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.odw.fr\/blog\/actualites\/travailler-son-image-de-marque-sur-linkedin\/","og_locale":"fr_FR","og_type":"article","og_title":"Travailler son image de marque sur LinkedIn - Agence digitale ODW","og_description":"Boostez votre image de marque sur LinkedIn gr\u00e2ce \u00e0 une strat\u00e9gie de contenu efficace et une pr\u00e9sence professionnelle soign\u00e9e.","og_url":"https:\/\/www.odw.fr\/blog\/actualites\/travailler-son-image-de-marque-sur-linkedin\/","og_site_name":"Agence digitale ODW","article_published_time":"2022-06-13T15:48:44+00:00","article_modified_time":"2025-05-26T10:52:09+00:00","og_image":[{"width":1384,"height":935,"url":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2022\/06\/article-linkedin.jpg","type":"image\/jpeg"}],"author":"Sarah","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Sarah","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.odw.fr\/blog\/actualites\/travailler-son-image-de-marque-sur-linkedin\/#article","isPartOf":{"@id":"https:\/\/www.odw.fr\/blog\/actualites\/travailler-son-image-de-marque-sur-linkedin\/"},"author":{"name":"Sarah","@id":"https:\/\/www.odw.fr\/blog\/#\/schema\/person\/c32eb52df6bb8932d51c2ea5399dae44"},"headline":"Travailler son image de marque sur LinkedIn","datePublished":"2022-06-13T15:48:44+00:00","dateModified":"2025-05-26T10:52:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.odw.fr\/blog\/actualites\/travailler-son-image-de-marque-sur-linkedin\/"},"wordCount":378,"commentCount":0,"image":{"@id":"https:\/\/www.odw.fr\/blog\/actualites\/travailler-son-image-de-marque-sur-linkedin\/#primaryimage"},"thumbnailUrl":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2022\/06\/article-linkedin.jpg","articleSection":["Actualit\u00e9s"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.odw.fr\/blog\/actualites\/travailler-son-image-de-marque-sur-linkedin\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.odw.fr\/blog\/actualites\/travailler-son-image-de-marque-sur-linkedin\/","url":"https:\/\/www.odw.fr\/blog\/actualites\/travailler-son-image-de-marque-sur-linkedin\/","name":"Travailler son image de marque sur LinkedIn - Agence digitale ODW","isPartOf":{"@id":"https:\/\/www.odw.fr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.odw.fr\/blog\/actualites\/travailler-son-image-de-marque-sur-linkedin\/#primaryimage"},"image":{"@id":"https:\/\/www.odw.fr\/blog\/actualites\/travailler-son-image-de-marque-sur-linkedin\/#primaryimage"},"thumbnailUrl":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2022\/06\/article-linkedin.jpg","datePublished":"2022-06-13T15:48:44+00:00","dateModified":"2025-05-26T10:52:09+00:00","author":{"@id":"https:\/\/www.odw.fr\/blog\/#\/schema\/person\/c32eb52df6bb8932d51c2ea5399dae44"},"description":"Boostez votre image de marque sur LinkedIn gr\u00e2ce \u00e0 une strat\u00e9gie de contenu efficace et une pr\u00e9sence professionnelle soign\u00e9e.","breadcrumb":{"@id":"https:\/\/www.odw.fr\/blog\/actualites\/travailler-son-image-de-marque-sur-linkedin\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.odw.fr\/blog\/actualites\/travailler-son-image-de-marque-sur-linkedin\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.odw.fr\/blog\/actualites\/travailler-son-image-de-marque-sur-linkedin\/#primaryimage","url":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2022\/06\/article-linkedin.jpg","contentUrl":"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2022\/06\/article-linkedin.jpg","width":1384,"height":935},{"@type":"BreadcrumbList","@id":"https:\/\/www.odw.fr\/blog\/actualites\/travailler-son-image-de-marque-sur-linkedin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.odw.fr\/blog\/"},{"@type":"ListItem","position":2,"name":"Travailler son image de marque sur LinkedIn"}]},{"@type":"WebSite","@id":"https:\/\/www.odw.fr\/blog\/#website","url":"https:\/\/www.odw.fr\/blog\/","name":"Agence digitale ODW","description":"Conseil en communication digitale","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.odw.fr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.odw.fr\/blog\/#\/schema\/person\/c32eb52df6bb8932d51c2ea5399dae44","name":"Sarah","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/4e128db37f81212c519480ae66b3b4b75f5f86ca0234743789c888c848b68427?s=96&d=retro&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4e128db37f81212c519480ae66b3b4b75f5f86ca0234743789c888c848b68427?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4e128db37f81212c519480ae66b3b4b75f5f86ca0234743789c888c848b68427?s=96&d=retro&r=g","caption":"Sarah"},"sameAs":["https:\/\/www.odw.fr"]}]}},"_links":{"self":[{"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/posts\/7079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/comments?post=7079"}],"version-history":[{"count":0,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/posts\/7079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/media\/7080"}],"wp:attachment":[{"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/media?parent=7079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/categories?post=7079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.odw.fr\/blog\/wp-json\/wp\/v2\/tags?post=7079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}