{"id":7675,"date":"2024-04-06T19:28:49","date_gmt":"2024-04-06T17:28:49","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=7675"},"modified":"2025-03-04T20:55:56","modified_gmt":"2025-03-04T19:55:56","slug":"les-3-actualites-communication-de-debut-avril-2024","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/campagnes-publicitaires-2\/les-3-actualites-communication-de-debut-avril-2024\/","title":{"rendered":"Les 3 actualit\u00e9s communication de d\u00e9but avril 2024"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Duolingo<\/h2>\n<p>L\u2019un des meilleurs poissons d\u2019avril de l\u2019ann\u00e9e 2024 ! Duolingo se la joue Disney avec <strong>Duolingo On Ice<\/strong>. Cette <strong>parodie<\/strong> pr\u00e9sente en plus des <strong>chansons aux titres humoristiques<\/strong> comme Spanish or Vanish ou encore French or the Trench. Duolingo continue sa prise de parole d\u00e9lirante dans sa communication et ses r\u00e9seaux sociaux.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"547\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2024\/04\/Duolingo-on-Ice.jpg\" alt=\"\" class=\"wp-image-7676\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2024\/04\/Duolingo-on-Ice.jpg 820w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2024\/04\/Duolingo-on-Ice-300x200.jpg 300w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2024\/04\/Duolingo-on-Ice-768x512.jpg 768w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2024\/04\/Duolingo-on-Ice-600x400.jpg 600w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2024\/04\/Duolingo-on-Ice-150x100.jpg 150w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\">B&amp;Q<\/h2>\n<p>Des <strong>outils stylis\u00e9s<\/strong> et photographi\u00e9s de mani\u00e8re \u00e0 \u00eatre per\u00e7us comme <strong>lourds et intimidants<\/strong> accompagn\u00e9s de <strong>textes plein d&rsquo;espoir<\/strong>. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"925\" height=\"463\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2024\/04\/bq1.png\" alt=\"\" class=\"wp-image-7677\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2024\/04\/bq1.png 925w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2024\/04\/bq1-300x150.png 300w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2024\/04\/bq1-768x384.png 768w\" sizes=\"auto, (max-width: 925px) 100vw, 925px\" \/><\/figure>\n<\/div>\n<p>C\u2019est la nouvelle campagne de l\u2019entreprise britannique B&amp;Q, sp\u00e9cialis\u00e9e dans les articles li\u00e9s au jardinage, bricolage, \u00e0 la d\u00e9coration et \u00e0 ce qui touche au DIY. Une campagne pour rassurer et redonner confiance aux projets de bricolage.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2024\/04\/bq2-576x1024.png\" alt=\"\" class=\"wp-image-7678\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2024\/04\/bq2-576x1024.png 576w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2024\/04\/bq2-169x300.png 169w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2024\/04\/bq2-768x1366.png 768w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2024\/04\/bq2-864x1536.png 864w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2024\/04\/bq2.png 925w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\">Skyn<\/h2>\n<p>Pour le lancement du <strong>nouveau lubrifiant Skyn<\/strong>, ODW a lanc\u00e9 une <a href=\"https:\/\/www.odw.fr\/expertises\/agence-influence\/\">campagne d\u2019influence<\/a> d\u2019envergure. La <strong>sensualit\u00e9<\/strong> et l\u2019<strong>humour<\/strong> ont \u00e9t\u00e9 nos guidelines pour les contenus TikTok et Instagram produits par les influenceurs. Dans le cadre de cette campagne, nous avons notamment collabor\u00e9 avec <strong>@davidvoinson, @wicul_<\/strong> et <strong>@lucasomulek<\/strong>.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"481\" height=\"867\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2024\/04\/influence-skyn.png\" alt=\"\" class=\"wp-image-7679\" style=\"width:346px;height:auto\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2024\/04\/influence-skyn.png 481w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2024\/04\/influence-skyn-166x300.png 166w\" sizes=\"auto, (max-width: 481px) 100vw, 481px\" \/><\/figure>\n<\/div>\n<p>L&rsquo;ensemble de la campagne peut \u00eatre visualis\u00e9 sur les comptes <a href=\"https:\/\/www.instagram.com\/skynfrance\/\">Instagram<\/a> et <a href=\"https:\/\/www.tiktok.com\/@skyn_france_officiel\">TikTok<\/a> de Skyn France. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Duolingo<br \/>\nL\u2019un des meilleurs poissons d\u2019avril de l\u2019ann\u00e9e 2024 ! Duolingo se la joue Disney avec Duolingo On Ice. Cette parodie pr\u00e9sente en plus des chansons [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":7676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-7675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campagnes-publicitaires-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les 3 actualit\u00e9s communication de d\u00e9but avril 2024 - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"Duolingo On Ice, B&amp;Q, Skyn : d\u00e9couvrez les 3 campagnes de communication qui ont marqu\u00e9 ce d\u00e9but avril 2024 dans le secteur de la communication\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/campagnes-publicitaires-2\/les-3-actualites-communication-de-debut-avril-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 3 actualit\u00e9s communication de d\u00e9but avril 2024 - Agence digitale ODW\" \/>\n<meta property=\"og:description\" content=\"Duolingo On Ice, B&amp;Q, Skyn : d\u00e9couvrez les 3 campagnes de communication qui ont marqu\u00e9 ce d\u00e9but avril 2024 dans le secteur de la communication\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.odw.fr\/blog\/campagnes-publicitaires-2\/les-3-actualites-communication-de-debut-avril-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Agence digitale ODW\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-06T17:28:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-04T19:55:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2024\/04\/Duolingo-on-Ice.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"547\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandre Vernier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@4lex_ODW\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexandre Vernier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/campagnes-publicitaires-2\\\/les-3-actualites-communication-de-debut-avril-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/campagnes-publicitaires-2\\\/les-3-actualites-communication-de-debut-avril-2024\\\/\"},\"author\":{\"name\":\"Alexandre Vernier\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/#\\\/schema\\\/person\\\/6e32eef6f7dac56f10a8160652915ef6\"},\"headline\":\"Les 3 actualit\u00e9s communication de d\u00e9but avril 2024\",\"datePublished\":\"2024-04-06T17:28:49+00:00\",\"dateModified\":\"2025-03-04T19:55:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/campagnes-publicitaires-2\\\/les-3-actualites-communication-de-debut-avril-2024\\\/\"},\"wordCount\":204,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/campagnes-publicitaires-2\\\/les-3-actualites-communication-de-debut-avril-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Duolingo-on-Ice.jpg\",\"articleSection\":[\"Campagnes publicitaires\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.odw.fr\\\/blog\\\/campagnes-publicitaires-2\\\/les-3-actualites-communication-de-debut-avril-2024\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/campagnes-publicitaires-2\\\/les-3-actualites-communication-de-debut-avril-2024\\\/\",\"url\":\"https:\\\/\\\/www.odw.fr\\\/blog\\\/campagnes-publicitaires-2\\\/les-3-actualites-communication-de-debut-avril-2024\\\/\",\"name\":\"Les 3 actualit\u00e9s communication de d\u00e9but avril 2024 - 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