{"id":835,"date":"2012-05-17T09:00:08","date_gmt":"2012-05-17T07:00:08","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=835"},"modified":"2025-08-07T09:59:13","modified_gmt":"2025-08-07T07:59:13","slug":"les-leviers-e-marketing-gratuits","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/webmarketing\/les-leviers-e-marketing-gratuits\/","title":{"rendered":"Les leviers e-marketing gratuits"},"content":{"rendered":"

On a tendance \u00e0 les oublier \u00a0– ou \u00e0 ne pas les exploiter – mais il existe une multitude de leviers efficaces et gratuits (ou \u00e0 moindre co\u00fbt) pour optimiser vos actions e-marketing. Bien \u00e9videmment, ces outils demandent des efforts, il ne s’agit pas de baguettes magiques, mais en les utilisant correctement vous verrez que vous obtiendrez des r\u00e9sultats \u00e9tonnants. Ah, j’oubliais, bien entendu, vous vous en doutez, rien n’est gratuit. Derri\u00e8re ce titre accrocheur il faut tout de m\u00eame \u00eatre au courant de la r\u00e9alit\u00e9 des choses. Effectivement ces outils ne vous couteront rien au sens propre, mais ils vous demanderont d’y consacrer du temps et de l’\u00e9nergie.<\/p>\n

Publier des e-books<\/h2>\n

C’est une pratique plut\u00f4t courant et plut\u00f4t bonne tant pour le r\u00e9f\u00e9rencement que pour votre notori\u00e9t\u00e9. Vos e-books pourront \u00eatre offerts gratuitement. Si le contenu est de qualit\u00e9, vos visiteurs reviendront et deviendront peut-\u00eatre \u00e0 terme des clients potentiels. Vous gagnez sur plusieurs tableaux : vous pouvez cr\u00e9er une base mail int\u00e9ressante et g\u00e9n\u00e9rer plus de trafic. Attention, votre e-book devra \u00eatre de qualit\u00e9 afin que cette strat\u00e9gie se r\u00e9v\u00e8le \u00eatre la plus efficace possible. Si vraiment vous ne pouvez pas en \u00e9crire un vous-m\u00eame vous pourrez mettre \u00e0 disposition des e-books gratuits d\u00e9j\u00e0 disponibles sur internet… mais l’int\u00e9r\u00eat est alors vraiment faible.<\/p>\n

Cr\u00e9er des mailing lists<\/h2>\n

Il s’agit l\u00e0 d’un moyen vous permettant de booster votre business de mani\u00e8re exceptionnelle. Attention \u00e0 ne pas faire de spam (il n’y a rien de pire que de voir sa bo\u00eete mail pollu\u00e9e par des informations non souhait\u00e9es). N’achetez donc surtout pas une mailing list d\u00e9j\u00e0 toute faite : faites-vous la votre. Pour ce faire, vous pouvez cr\u00e9er un blog, \u00e9crire des newsletters<\/a> ou donner des conseils gratuits et de qualit\u00e9 \u00e0 vos lecteurs. Veillez bien \u00e9galement \u00e0 construire votre base d’e-mails gr\u00e2ce \u00e0 la m\u00e9thode de l’opt-in. Vous ne devez surtout pas forcer la main \u00e0 vos lecteurs. Cet exercice prend du temps et est un effort sur la dur\u00e9e, mais les r\u00e9sultats seront toujours r\u00e9pondre \u00e0 vos efforts.<\/p>\n

Optimisez votre site pour les moteurs de recherche (SEO)<\/h2>\n

Voil\u00e0 une action gratuite et fort salutaire : optimiser votre site pour qu’il apparaisse en premier dans les principaux moteurs de recherche<\/a>. Il y a des r\u00e8gles de bases \u00e0 suivre qui vous permettront d’am\u00e9liorer votre ranking. Bien entendu, il existe aussi des solutions payantes. La meilleure pratique reste bien \u00e9videmment d’optimiser votre site internet pour le r\u00e9f\u00e9rencement au moment m\u00eame de sa cr\u00e9ation.<\/p>\n","protected":false},"excerpt":{"rendered":"

On a tendance \u00e0 les oublier \u00a0– ou \u00e0 ne pas les exploiter – mais il existe une multitude de leviers efficaces et gratuits (ou […]<\/p>\n","protected":false},"author":3,"featured_media":844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[239,134,167],"class_list":["post-835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmarketing","tag-campagne-publicitaire-gratuite","tag-e-marketing","tag-leviers-marketing"],"yoast_head":"\nLes leviers e-marketing gratuits - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez des leviers e\u2011marketing gratuits offrant un fort impact : ebooks, mailing lists, SEO... des strat\u00e9gies n\u00e9cessitant du temps mais peu de budget.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/webmarketing\/les-leviers-e-marketing-gratuits\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les leviers e-marketing gratuits - 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