{"id":953,"date":"2012-06-18T02:29:23","date_gmt":"2012-06-18T00:29:23","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=953"},"modified":"2025-08-08T15:08:23","modified_gmt":"2025-08-08T13:08:23","slug":"utilisation-des-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/utilisation-des-reseaux-sociaux\/","title":{"rendered":"[Infographie] Comment les entreprises utilisent-elles les r\u00e9seaux sociaux ?"},"content":{"rendered":"<p>Saviez-vous que 76 % des entreprises pr\u00e9voient d&rsquo;utiliser davantage Youtube dans le cadre de leur communication ? C&rsquo;est en tout cas le r\u00e9sultat d&rsquo;une \u00e9tude sur laquelle MBA Programs\u00a0revient avec cette infographie.<\/p>\n<p>On y apprend certains points int\u00e9ressants qui montrent la consid\u00e9ration croissante que portent les entreprises (ici am\u00e9ricaines) aux r\u00e9seaux sociaux :<\/p>\n<ul>\n<li>94% des entreprises utilisent les r\u00e9seaux sociaux ;<\/li>\n<li>85% estiment que les r\u00e9seaux sociaux leur donnent plus de visibilit\u00e9 ;<\/li>\n<li>74% ont constat\u00e9 un accroissement du traffic en investissant au moins six heures de travail dans les r\u00e9seaux sociaux par semaine.<\/li>\n<\/ul>\n<p>Mais si au final ces donn\u00e9es ne sont pas vraiment \u00e9tonnantes, un pourcentage a particuli\u00e8rement retenu mon attention. Ce fameux pourcentage, qui s&rsquo;\u00e9l\u00e8ve \u00e0 23%, correspond au nombre d&rsquo;entreprises parmi les 500 plus grandes des Etats-Unis qui tiennent un blog. La raison invoqu\u00e9e ? Principalement une question de temps.<\/p>\n<div><\/div>\n<div>C&rsquo;est bien dommage dira-t-on, notamment quand on sait \u00e0 quel point un blog bien tenu permet de mieux coordonner ses campagnes mais aussi d&rsquo;am\u00e9liorer sensiblement son r\u00e9f\u00e9rencement naturel gr\u00e2ce \u00e0 du contenu de qualit\u00e9.<\/div>\n<p>La suite de l&rsquo;\u00e9tude en infographie :<\/p>\n<p><a href=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/06\/Infographie-utilisation-r\u00e9seaux-sociaux-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-962 aligncenter\" title=\"Infographie utilisation r\u00e9seaux sociaux 2\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/06\/Infographie-utilisation-r\u00e9seaux-sociaux-2.jpg\" alt=\"\" width=\"500\" height=\"3249\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/06\/Infographie-utilisation-r\u00e9seaux-sociaux-2.jpg 500w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/06\/Infographie-utilisation-r\u00e9seaux-sociaux-2-46x300.jpg 46w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Alors, qu&rsquo;en pensez-vous ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saviez-vous que 76 % des entreprises pr\u00e9voient d&rsquo;utiliser davantage Youtube dans le cadre de leur communication ? C&rsquo;est en tout cas le r\u00e9sultat d&rsquo;une \u00e9tude [&#8230;]<\/p>\n","protected":false},"author":4,"featured_media":967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[138,191,248,132,11,56,190],"class_list":["post-953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","tag-communication-digitale","tag-community-management","tag-infographie-communication-digitale","tag-odw","tag-referencement-naturel","tag-reseaux-sociaux","tag-utilisation-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment les entreprises utilisent-elles les r\u00e9seaux sociaux ?<\/title>\n<meta name=\"description\" content=\"94 % des entreprises utilisent les r\u00e9seaux sociaux pour renforcer leur marque, interagir avec leurs clients et 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