{"id":984,"date":"2012-06-22T11:00:49","date_gmt":"2012-06-22T09:00:49","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=984"},"modified":"2025-08-07T10:03:48","modified_gmt":"2025-08-07T08:03:48","slug":"les-questions-a-se-poser-lors-de-la-refonte-dun-site","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/webmarketing\/les-questions-a-se-poser-lors-de-la-refonte-dun-site\/","title":{"rendered":"Les questions \u00e0 se poser lors de la refonte d&rsquo;un site"},"content":{"rendered":"<p style=\"text-align: justify;\">Aux d\u00e9buts d&rsquo;internet, il \u00e9tait courant de penser qu&rsquo;une fois qu&rsquo;un site \u00e9tait r\u00e9alis\u00e9 on pouvait le garder longtemps&#8230;tr\u00e8s longtemps. Or, un site vieillit, j&rsquo;avais d&rsquo;ailleurs lu un dossier assez amusant \u00e0 ce sujet sur <span style=\"color: #ff6600;\"><a title=\"http:\/\/www.infos-du-net.com\/actualite\/dossiers\/187-sites-archives.html\" href=\"https:\/\/www.infos-du-net.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff6600;\">info-du-net.com<\/span><\/a><\/span>. Je vous invite \u00e0 y jeter un oeil, on y voit l&rsquo;\u00e9volution de nos sites pr\u00e9f\u00e9r\u00e9s et les progr\u00e8s r\u00e9alis\u00e9s en l&rsquo;espace de 10 ans. Je ne vous cache pas que les premi\u00e8res versions de ces sites font presque mal aux yeux avec notre regard moderne. Alors voil\u00e0, votre site a peut-\u00eatre connu une, deux, voire trois refontes. C&rsquo;est d\u00e9sormais quelque chose de courant. S&rsquo;il n&rsquo;en n&rsquo;a connu aucune&#8230; \u00e7a viendra. Toujours est-il qu&rsquo;une refonte doit s&rsquo;envisager bien en amont. Vous trouverez ci-dessous les bonnes questions \u00e0 se poser lorsque l&rsquo;on aborde cette \u00e9pineuse \u00e9tape.<\/p>\n<h2 style=\"text-align: justify;\">Pensez autant \u00e0 la facilit\u00e9 d&rsquo;utilisation qu&rsquo;\u00e0 la beaut\u00e9 du design<\/h2>\n<p style=\"text-align: justify;\">C&rsquo;est bien humain, on veut souvent avoir un beau site, au sens esth\u00e9tique du terme. Seulement, parfois, le \u00ab\u00a0beau\u00a0\u00bb se fait au d\u00e9triment du \u00ab\u00a0fonctionnel\u00a0\u00bb, les sites en flash ou avec de tr\u00e8s grandes images ne sont parfois pas optimis\u00e9s. Rappelez-vous l&rsquo;objectif de votre site : gagner en notori\u00e9t\u00e9, augmenter en CA ? Ces \u00e9l\u00e9ments d\u00e9cisifs doivent \u00eatre pris en compte lors de la pr\u00e9paration de la refonte. L&rsquo;id\u00e9e motrice doit \u00eatre de hi\u00e9rarchiser l&rsquo;information de mani\u00e8re optimale afin que votre site internet ne soit qu&rsquo;un lien entre l&rsquo;internaute et votre objectif.<\/p>\n<h2 style=\"text-align: justify;\">Faites le deuil d&rsquo;un site \u00ab\u00a0\u00e9ternel\u00a0\u00bb, observez les bonnes pratiques du moment et sachez qu&rsquo;elles sont temporaires<\/h2>\n<p style=\"text-align: justify;\">Comme je le disais en introduction, les refontes sont quelques chose de normal dans la vie d&rsquo;un site web. Il faut donc faire le deuil d&rsquo;un site qui pourrait durer pour toujours ! De m\u00eame que dans tous les domaines, il existe des \u00ab\u00a0modes\u00a0\u00bb et des bonnes pratiques. Je me souviens par exemple d&rsquo;un temps o\u00f9 les menus \u00e9taient syst\u00e9matiquement \u00e0 gauche (parfois avec un beau frame) et o\u00f9 les footers \u00e9taient minuscules. C&rsquo;\u00e9taient les bonnes pratiques dans les ann\u00e9es 2000 ! Aujourd&rsquo;hui, veillez bien \u00e0 ce qui se fait dans votre secteur et sur le web. Regardez partout et inspirez-vous. Rien de plus simple avec le d\u00e9veloppement de r\u00e9seaux sociaux tels que Pinterest.<\/p>\n<h2 style=\"text-align: justify;\">Respectez les \u00e9tapes clefs<\/h2>\n<p style=\"text-align: justify;\">En vue de r\u00e9ussir la refonte d&rsquo;un site, il convient de respecter les \u00e9tapes suivantes :<\/p>\n<div>\n<ul>\n<li>d\u00e9finir des objectifs strat\u00e9giques : votre site internet doit avoir un int\u00e9r\u00eat sup\u00e9rieur, il n&rsquo;est l\u00e0 que pour servir cet int\u00e9r\u00eat ;<\/li>\n<li>respecter les standards du web : bonnes pratiques, conventions etc. ;<\/li>\n<li>affecter un manager de projet \u00e0 cette t\u00e2che : il faut faire le lien entre la cr\u00e9a et la technique ;<\/li>\n<li>tester, re-tester et faire tester son nouveau design : le diable se cache dans les d\u00e9tails<\/li>\n<li>ne pas s&rsquo;en faire : les sites sont \u00e9volutifs, rien ne vous emp\u00eache de publier une version b\u00eata et de l&rsquo;am\u00e9liorer petit \u00e0 petit.<\/li>\n<\/ul>\n<p>Et vous, envisagez-vous de refondre votre site ?<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aux d\u00e9buts d&rsquo;internet, il \u00e9tait courant de penser qu&rsquo;une fois qu&rsquo;un site \u00e9tait r\u00e9alis\u00e9 on pouvait le garder longtemps&#8230;tr\u00e8s longtemps. Or un site vieillit, j&rsquo;avais [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":1025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[195,90,194,88],"class_list":["post-984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmarketing","tag-design","tag-internet","tag-refonte","tag-site"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les questions \u00e0 se poser lors de la refonte d&#039;un site - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"Les bonnes questions \u00e0 se poser avant de lancer la refonte de son site web : objectifs, d\u00e9lais, budget, CMS, contenus, SEO, maintenance,...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odw.fr\/blog\/webmarketing\/les-questions-a-se-poser-lors-de-la-refonte-dun-site\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les questions \u00e0 se poser lors de la refonte d&#039;un site - 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