{"id":986,"date":"2012-06-20T15:19:22","date_gmt":"2012-06-20T13:19:22","guid":{"rendered":"https:\/\/www.odw.fr\/blog\/?p=986"},"modified":"2025-08-07T19:57:20","modified_gmt":"2025-08-07T17:57:20","slug":"combien-de-sites-integrent-facebook-une-etude-surprenante","status":"publish","type":"post","link":"https:\/\/www.odw.fr\/blog\/reseaux-sociaux\/combien-de-sites-integrent-facebook-une-etude-surprenante\/","title":{"rendered":"Combien de sites int\u00e8grent Facebook ? Une \u00e9tude surprenante."},"content":{"rendered":"<h2 style=\"text-align: justify;\">Peut-on \u00eatre \u00eatre un acteur important du web et ne pas prendre en compte les r\u00e9seaux sociaux\u00a0?<\/h2>\n<p style=\"text-align: justify;\">C\u2019est la question que s\u2019est pos\u00e9 le service d\u2019alerte <a href=\"https:\/\/www.pingdom.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pingdom<\/a> en r\u00e9alisant une \u00e9tude\u00a0sur les liens issus des sites web en direction des r\u00e9seaux sociaux.<\/p>\n<p style=\"text-align: justify;\">L\u2019\u00e9tude porte sur les 10\u00a0000 premiers sites mondiaux en terme de trafic selon le fameux classement du site Alexa. Les r\u00e9sultats sont manifestes : Facebook est de loin le r\u00e9seau dominant. Pour preuve, 49,3% des sites ont au moins un lien pointant vers Facebook. Twitter ne se situe pas tr\u00e8s loin de Facebook \u00e0 cet effet avec 41,7% des 10\u00a0000 premiers sites mondiaux disposant d\u2019au moins un lien vers le r\u00e9seau social.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/06\/R\u00e9seaux-sociaux-et-entreprises-les-pblugins-et-widgets-sociaux1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-991\" title=\"R\u00e9seaux sociaux et entreprises - les pblugins et widgets sociaux\" src=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/06\/R\u00e9seaux-sociaux-et-entreprises-les-pblugins-et-widgets-sociaux1.jpg\" alt=\"\" width=\"576\" height=\"362\" srcset=\"https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/06\/R\u00e9seaux-sociaux-et-entreprises-les-pblugins-et-widgets-sociaux1.jpg 720w, https:\/\/www.odw.fr\/blog\/wp-content\/uploads\/2012\/06\/R\u00e9seaux-sociaux-et-entreprises-les-pblugins-et-widgets-sociaux1-300x188.jpg 300w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Facebook a \u00e9galement largement r\u00e9ussi \u00e0 promouvoir ses widgets aupr\u00e8s des sites web puisque plus de 24% d\u2019entre eux utilisent un de ses widgets officiels.<\/p>\n<p style=\"text-align: justify;\">En revanche, les boutons de partage officiels des <a href=\"https:\/\/www.odw.fr\/expertises\/agence-social-media\/\">r\u00e9seaux sociaux<\/a> ont encore du mal \u00e0 s\u2019imposer sur les pages d\u2019accueil des sites web, qui pr\u00e9f\u00e8rent y int\u00e9grer des outils plus personnalis\u00e9s. Il est vrai qu\u2019il existe une certaine logique \u00e0 la chose puisque les boutons de partage servent avant tout \u00e0 partager des articles plut\u00f4t que les pages d\u2019accueil des sites internet\u00a0: cet indicateur est donc \u00e0 prendre avec pr\u00e9caution.<\/p>\n<p style=\"text-align: justify;\">N\u00e9anmoins, il est int\u00e9ressant de noter que le bouton officiel de partage Google +1 est le plus utilis\u00e9 des boutons de partage avec une pr\u00e9sence sur plus de 13% des pages d\u2019accueil des 10000 premiers sites web. Cela est probablement\u00a0 li\u00e9 \u00e0 des questions de r\u00e9f\u00e9rencement, puisque l&rsquo;int\u00e9gration de Google+ serait un facteur \u00e0 prendre en compte en vue d&rsquo;optimiser son Pagerank.<\/p>\n<p style=\"text-align: justify;\">La suite de l&rsquo;\u00e9tude (en anglais) \u00e0 d\u00e9couvrir directement sur le site de <a href=\"https:\/\/www.pingdom.com\/\" target=\"_blank\" rel=\"noopener\">Pingdom<\/a>.<\/p>\n<p style=\"text-align: justify;\">Et vous, avez-vous int\u00e9gr\u00e9 des plugins sur votre page d&rsquo;accueil ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9tude porte sur les 10 000 premiers sites mondiaux en termes de trafic selon le fameux classement du site Alexa. Et les r\u00e9sultats sont flagrants. [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[193,56,192],"class_list":["post-986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","tag-bouton-de-partage","tag-reseaux-sociaux","tag-widgets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Combien de sites int\u00e8grent Facebook ? Une \u00e9tude surprenante. - Agence digitale ODW<\/title>\n<meta name=\"description\" content=\"Une \u00e9tude r\u00e9v\u00e8le qu\u2019un site sur 5 int\u00e8gre un plugin Facebook : like, commentaires ou partage. 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