Activations Lidl Voyages


Launched in 2017, Lidl Voyages is a 100% digital travel agency with more than 30,000 travellers per year worldwide.

Lidl Voyages Activations
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Digital activations

ODW was in charge of developing the brand awareness of Lidl Voyages on digital and creating Drive-to-site via the implementation of activations.

  • Activation
  • Social Media
  • Brand content
  • Media buying

Lidl Voyages 1
Lidl Voyages 2
Lidl Voyages 3

Activation campaigns

Setting up of contests on the social networks of Lidl Voyages - Facebook, Instagram and Twitter - and in-store (Lidl's supermarkets): photo contests, Facebook Live & game publications on the timelines of the social networks.


Lidl Voyages full page


More than 20,000 participants and more than one million people reached by activation.


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