Officina Nobili Bontà is a new Italian brand of cookies, engaged in the organic industry and working with local producers. The brand is distributed in Europe and the Middle East.
Officina Nobili Bontà has entrusted to the agency ODW the creation of a graphic charter and its website with the objective of highlighting the commitments and values of the brand: gourmet, Italian, organic products and from local producers and farmers.
The brand Officina Nobili Bontà is characterized by a very premium packaging, inspired by the codes of luxury. Yet, the products are at a very affordable price and distributed in GMS.
In order to counterbalance this very premium aspect of packaging, the choice was made to move away from the luxury codes on the website to, on the contrary, highlight the organic and gourmet products. The challenge was therefore to transcribe these two universes whose codes often clash (bio vs. gourmandise) on the website.
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63 rue de Lancry
75010 Paris
+33 1 84 17 38 28
bonjour@odw.fr
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https://www.officinanobilibonta.bio/