Media buying agency

Media buying agency

Whether on a search engine, a website, or a social media platform, purchasing media space ensures brand visibility.

If you want your advertisement to resonate effectively, it’s not enough for it to be seen; it must reach an audience likely to be interested.

Our expertise

Media buying allows for highly precise audience targeting based on a wide range of criteria: location, demographics, interests, or connections.

To maximize the effectiveness of your campaigns, we focus primarily on three key objectives:

Awareness: attracting visitors unfamiliar with the brand;
Consideration: driving interaction around the brand;
Purchase: converting prospects into buyers, finalizing the purchase, and establishing a recurring buying system.

Our support

To ensure the effectiveness of your campaign, we support you in establishing and implementing your media strategy:

Audience/target analysis;
Channel analysis;
Content strategy;
Strategic planning;
Campaign launch;
Campaign monitoring and optimization;
KPI analysis.

FAQ

What does a media buying agency like ODW do?

A media buying agency like ODW plans, negotiates, and optimizes paid media placements across digital and traditional channels.

We manage every stage of your media strategy - from audience planning and channel mix to creative adaptation and performance reporting - with a focus on ROI and brand visibility.

Why work with a media buying agency based in France?

France has a highly specific media landscape, with dominant local publishers, strict advertising regulations, and unique consumer behaviors.

Platforms like Le Monde, TF1, France Télévisions, and regional press remain highly influential, alongside global digital players.

A French media buying agency like ODW helps you navigate this ecosystem, adapt your campaigns, and maximize impact.

What types of media does ODW plan and buy?

ODW handles full-funnel media activation, including:

Programmatic advertising (Display, Native, Video)
Paid social (Meta, LinkedIn, TikTok, Snapchat, X)
SEA (Google Ads, Bing)
DOOH and OOH (billboards, metro, bus, events)
Print media and digital press partnerships
Influencer media amplification and branded content

We also coordinate media and creative teams to ensure full message coherence.

What makes media buying in France unique?

French media buying requires a localized approach. Audience segmentation, privacy laws (CNIL, GDPR), and publisher-specific constraints make “copy-paste” global strategies ineffective.

French consumers are also highly reactive to tone and aesthetic, especially in digital advertising. ODW ensures local media is well negotiated, well adapted, and well received.

Does ODW manage cross-channel campaigns?

Yes. ODW specializes in omnichannel media strategies, mixing digital, social, search and traditional formats.

We align channel selection with your goals: awareness, traffic, lead generation or conversion. Our team defines the right mix and continuously optimizes investment in real time for maximum performance.

How does ODW measure media performance?

We track performance using advanced KPIs: impressions, reach, CTR, CPC, CPM, conversion rates, viewability, brand lift, and ROAS.

We provide transparent reporting dashboards and hold strategic reviews at each campaign milestone to help you make informed decisions and adjust in-flight.

What types of brands does ODW support?

We work with international brands, institutions, and premium B2B and B2C clients looking to expand their visibility in France.

Whether launching a new product, activating a local campaign, or building long-term media presence, ODW brings market insight, agility, and strategic precision.